2. content
01. What’s so Special About Mobile?
02. Marketing on Mobile
03. Future Facing
04. The Great Debate: QR Codes
05. Mobile Marketing Checklist
TREND REPORT:
MOBILE MARKETING
AUGUST 2012
10. what’s so special about mobile?
MOBILE IS on
personal
near
aware
money
social
PHOTO / AN_UNTRAINED_EYE
11. 8 FOLD
GROWTH 77
7 countries
+
in past decade
BILLION
WITH 100%
5.96
BILLION
MOBILE
per capita
INDUSTRY 200%
BIG PICTURE IN UAE
1.3
25%
of americans are
BILLION mobile only
EARTH’S MOBILE ALL PCs, TABLETS, for internet access
POPULATION SUBCRIBERS NOTEBOOKS AND
NETBOOKS 11
~ TOMIAHONEN ALMANAC 2012
13. what’s so special about mobile?
2 billion
subscribers
not on handsets
PHOTO / CFUENTES
13
~ TOMIAHONEN ALMANAC 2012
14. what’s so special about mobile?
60 million
iPod Touch devices are
wifi only
PHOTO / PSYKOMANIAQUE
14
~ ARS TECHNICA
15. what’s so special about mobile?
less and less
do we actually talk
on our phones
PHOTO / MECHMED
15
16. what’s so special about mobile?
5.0
teens
BILLION
MORE TEXTS AVERAGE OVER SMS GREW
16%
THAN VOICE
WORLDWIDE 2000
TEXTS
PER MONTH
IN 18th YEAR
4.9
BILLION
16
~CTIA, PEW INTERNET AND AMERICAN LIFE
28. using qr codes
late adopters find nifty lackluster destination
seniors are gravitating to visual noise
typing alternative
QR over-saturation at retail
gateway to augmented reality CODE smartphone only
DEBATE
potential for lead gen can be hijacked
recognizable, once educated not self-explanatory
28
29. using qr codes
make sure it has a
punchline
be original
QR
explain context for CODES
uninitiated
ARE A
use sparingly JOKE
(literally)
reward audience with an
unforgettable experience
that is share-worthy
29
32. Strategy
Web Design
Social Media daniel t wood
Mobile Marketing ted zahn
App Development sheryl maloney
Social Games reggie wideman
Sweepstakes
Advertising
Video
get the latest mobile facts and figures at tenfour.mobi