1. comScore Overview of Russian Internet markets
Size and Composition of Internet Population & Online Video
Tanya Khandurova, Business Development Director
Hubforum – 5 April 2012

2. Growth of internet population: Europe
+6,7%
Europe
+16,2%
Russian Federation
+2,7%
Germany
Feb-2012
+1,8% Feb-2011
France
+3,7%
United Kingdom
+23,4%
Italy
0 50 000 100 000 150 000 200 000 250 000 300 000 350 000 400 000 450 000
© comScore, Inc. Proprietary. 2 Souce:comScore Media Metrix – Multi-country Media Trend

3. Growth of Internet Population: BRIC
+8,8%
China
+16,2%
Russian Federation
Feb-2012
+27,7% Feb-2011
India
+10,9%
Brazil
0 50 000 100 000 150 000 200 000 250 000 300 000 350 000
© comScore, Inc. Proprietary. 3

4. Internet Audience in Russia – Demographic Composition
55+
6%
45-54
14% 15-24
29%
35-44
21%
25-34
30%
© comScore, Inc. Proprietary. 4 Source: comScore Media Metrix – February,2012

5. Younger Demographic composition in BRIC vs. EU5
Russian Federation Brazil
5,6 6,8
11,2
13,4
28,5
30,7
21,1
20,1 EU5
32,4
30,2
20,9 18,3
India 19,0 20,2 China
6,0 2,5 6,4
10,6
21,6
16,7 33,7 30,3
24,9
41,1 27,8
15-24 25-34 35-44 45-54 55+
© comScore, Inc. Proprietary. 5 Source: comScore – February 2012. 15+ Home and Work

6. Online Video Audience Growth in Russia
60 000
50 000
+23,6%
40 000
30 000
20 000
10 000
0
Mar-2011 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012
© comScore, Inc. Proprietary. 6 Source: comScore Video Metrix – Media Trend

7. Online Video Audience in Russia
! Age groups ! Young males are the most engaged online
video viewers
Females: 55+
54+ Males: 55+
Females: 45-54
45-54
15-24
Males: 45-54
Females: 35-44
Males: 35-44
35-44
Females: 25-34
Males: 25-34
25-34
Females: 15-24
Males: 15-24
0,0 5,0 10,0 15,0 20,0 25,0 30,0
© comScore, Inc. Proprietary. 7 Source: comScore Video Metrix – February, 2012

8. Top 10 Social Networking Sites in Europe
# Social Network Total Unique
Visitors
1 FACEBOOK.COM 258 615
2 VKONTAKTE.RU 63 593
3 TWITTER.COM 50 703
4 ODNOKLASSNIKI 47 064
5 LINKEDIN.COM 31 443
6 MAIL.RU - My World 28 260
7 MYSPACE 18 820
8 NK.PL 15 943
9 DEVIANTART.COM 15 744
10 BADOO.COM 15 606
© comScore, Inc. Proprietary. 8 Source: comScore Media Metrix, Europe, February 2012

9. Jewelry/Luxury Goods/Accessories Category Growth
3 000
2 500 +62%
2 000
1 500
1 000
500
0
Feb-2011 Mar-2011 Apr-2011 May-2011 Jun-2011 Jul-2011 Aug-2011 Sep-2011 Oct-2011 Nov-2011 Dec-2011 Jan-2012 Feb-2012
© comScore, Inc. Proprietary. 9 Source: comScore Media Metrix – Media Trend