2010 cognitive science informing the design of attention aware social systems
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Presented at the Workshop: “Management and Governance of Online Communities” 27 May 2010, Paris Organized by the Orange’s Chair "Innovation and regulation in digital services“ of Ecole Polytechnique, and Télécom ParisTech
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2010 cognitive science informing the design of attention aware social systems
- 1. Cognitive Science informing the Design of Attention Aware Social Systems Claudia Roda American University of Paris Thierry Nabeth INSEAD Workshop: “Management and Governance of Online Communities” 27 May 2010, Paris Organized by the Orange’s Chair "Innovation and regulation in digital services“ of Ecole Polytechnique, and Télécom ParisTech
- 4. What attention do we study? “ For most people, attention is often the main currency - we publish to get the attention of others, we cite the efforts of others so that they get attention […]” B. Huberman 2008 “ [inattentional blindness] denotes the failure to see highly visible objects we may be looking at directly when our attention is elsewhere.” Arien Mack 2003
- 5. What attention do we study? “ For most people, attention is often the main currency - we publish to get the attention of others, we cite the efforts of others so that they get attention […]” B. Huberman 2008 “ [inattentional blindness], denotes the failure to see highly visible objects we may be looking at directly when our attention is elsewhere.” Mack 2003 Long term Short term
- 6. What attention do we study? “ For most people, attention is often the main currency - we publish to get the attention of others, we cite the efforts of others so that they get attention […]” B. Huberman 2008 “ [inattentional blindness], denotes the failure to see highly visible objects we may be looking at directly when our attention is elsewhere.” Mack 2003 Long term Short term Social Individual
- 7. What attention do we study? “ For most people, attention is often the main currency - we publish to get the attention of others, we cite the efforts of others so that they get attention […]” B. Huberman 2008 “ [inattentional blindness], denotes the failure to see highly visible objects we may be looking at directly when our attention is elsewhere.” Mack 2003 Long term Short term Social Individual Effect Cause
- 16. AB: Prospective Memory Failures
- 19. AB: Task Resumption Failures
- 21. AB: Disruption of Primary Task Attentive television (Shell, Selker, & Vertegaal, 2003) Example eyebox2 by Xuuk, Inc. http://www.xuuk.com
- 23. AB: Missing important events and information Tag-cloud: perception + user attention + social Example Recommendation: user attention + social
- 28. Attention Economy: Who cares? The new web(s) perspective
- 30. The disillusion (what happened to attention economy?) And what we got !!! Expectations ... Adoption Time Still … «breathing» Adoption Time Attention has become «The new currency» Time Attention has become «The new currency»
- 35. Designing Social Attention Aware Systems Informed by social & cognitive theories
- 43. Examples
- 44. Examples (2)
- 45. New directions of research for Attention Aware Social Systems Informed by social & cognitive theories
Notes de l'éditeur
- Interestingly, the factors that may prevent change detection are not only related to the current attentional focus (a subject concentrating on a target may miss a change occurring in the environment), or sensory input (e.g., the change is hidden by an occluding object, the flicker of a display, or an eye movement), but could also be cultural. Nisbett and Masuda for example, report that East Asian subjects are more likely to detect changes in the relationships between objects of a scene, whereas Westerners are more likely to detect changes to objects’ attributes
- Interestingly, the factors that may prevent change detection are not only related to the current attentional focus (a subject concentrating on a target may miss a change occurring in the environment), or sensory input (e.g., the change is hidden by an occluding object, the flicker of a display, or an eye movement), but could also be cultural. Nisbett and Masuda for example, report that East Asian subjects are more likely to detect changes in the relationships between objects of a scene, whereas Westerners are more likely to detect changes to objects’ attributes