Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
How to make social marketing and email marketing magic ?
1. Copyright 2013 Be Connect.
All Rights Reserved
HOW TO MAKE SOCIAL MARKETING
AND EMAIL MARKETING MAGIC ?
2. AGENDA
Copyright 2013 Be Connect.
All Rights Reserved
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
3. BE CONNECT
We help you to Learn, Build & Optimize your presence
(Audit, Strategy Definition, Training, Coaching)
CONSULTING
EXECUTION
Copyright 2013 Be Connect.
All Rights Reserved
We enable you to Engage & Monetize your community
(Community management, Activation, Web/Mobile
Application development, Advertising,)
We are all qualified digital rockstars
5. o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
AGENDA
Copyright 2013 Be Connect.
All Rights Reserved
6. Copyright 2013 Be Connect.
All Rights Reserved
!"#$%&'%()*%
A strategy used to learn more about
customers’ needs and behaviors in
order to develop stronger
relationships with them
7. Copyright 2013 Be Connect.
All Rights Reserved
A CHANGING WOLRD
Understanding Social Customer Relationship Management
8. Copyright 2013 Be Connect.
All Rights Reserved
*+),%&-./0,-(,1%Modern consumers are changing and evolving with the growth of social media
Today, a user that interacts with a brand via Social Media, is looking for
following elements :
9. #2,-3#%
Copyright 2013 Be Connect.
All Rights Reserved
o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail
Marketing ?
o Conclusion
10. Copyright 2013 Be Connect.
All Rights Reserved
,*#&/%4%'+(&#/%
A strong duo
12. o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail Marketing ?
o Conclusion
#2,-3#%
Copyright 2013 Be Connect.
All Rights Reserved
13. Copyright 2013 Be Connect.
All Rights Reserved
78%%
INCLUDE SOCIAL ICONS IN EMAILS
14. Copyright 2013 Be Connect.
All Rights Reserved
79%%
ASK EMAIL SUBSCRIBERS TO SHARE AND CONNECT
15. Copyright 2013 Be Connect.
All Rights Reserved
7:%%
SHARE YOUR EMAIL CONTENT IN YOUR POSTS
17. Copyright 2013 Be Connect.
All Rights Reserved
7<%%
SEND A DEDICATED EMAIL CAMPAIGN
18. Copyright 2013 Be Connect.
All Rights Reserved
7=%%
PROVIDE INCENTIVE
19. Copyright 2013 Be Connect.
All Rights Reserved
7>%%
PROMOTE EMAIL SIGN-UP VIA SOCIAL NETWORKS
20. Copyright 2013 Be Connect.
All Rights Reserved
7?%%
INCLUDE A “RETWEET THIS!” SNIPPET IN EMAIL
%
21. Copyright 2013 Be Connect.
All Rights Reserved
7@%%
BUILD AN EMAIL OPT-IN FORM ON FACEBOOK
22. Copyright 2013 Be Connect.
All Rights Reserved
(ABCDEFGH%9I89%JK%(ALLKMHN%#OO%)EFGHP%)KPKDQKR%
7@SEP%%
23. Copyright 2013 Be Connect.
All Rights Reserved
7T%%
DON’T FORGET SMS
24. Copyright 2013 Be Connect.
All Rights Reserved
78I%%
PROMOTE EMAIL MARKETING ON YOUR BLOG
25. o Be Connect in a nutshell
o The evolution of CRM
o The dream team
o How to make the magic of Social and eMail Marketing ?
o Conclusion
#2,-3#%
Copyright 2013 Be Connect.
All Rights Reserved
26. Copyright 2013 Be Connect.
All Rights Reserved
(+-(/0'&+-%
Including and promoting social sharing and social connection(s) options in
an email are important for a few reasons:
o They extend the reach of your emails
o They allow you to identify key influencers
o They provide another platform to connect with your audience
o They give email subscribers more options
Social Sharing + Email Marketing =
Happy Marketing Manager
!
27. #-U%V0,'$&+-'%1%
Copyright 2013 Be Connect.
All Rights Reserved
If you would like to get in touch
/BeConnectWorld
@beconnectnews
Feel free to send us a mail, give us a call or simply
drop by our offices : we make great coffee !
olivier@be-connect.eu
+32 (0) 2 762 25 00
Boulevard de la Woluwedal, 46/1 1200 Brussels
Sources :
• http://community.insideview.com/t5/Insider-Blog/
The-Evolution-of-Social-CRM-scrm/ba-p/3201
• http://www.brandwatch.com/2013/03/how-brands-
must-evolve-from-crm-to-social-crm/
• http://www.searchenginepeople.com/blog/why-
include-social-sharing-in-your-email-marketing-
strategy.html
• http://www.dekh.com/blog/post/email-marketing-
facts-2013-and-beyondhttp://blog.getresponse.com
• http://www.socialmediaexaminer.com