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Capacity building and social media

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Presentation on how to leverage the power of social media and Web 2.0 tools by NGOs.

Presentation on how to leverage the power of social media and Web 2.0 tools by NGOs.

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Transcript

  • 1. #IVLP #RABAT Capacity Building and Social Media For NGOs Success Yasser Monkachi 02/22/2014 - Mercure, Rabat
  • 2. Capacity Building and Social Media 1. Back to the Basics 2. Trends & Insights 3. Social Media and Capacity Building 4. Returns from experience
  • 3. Back to the basics Questions
  • 4. Back to the Basics ● What is the difference between the Web and the internet ? ● What is the difference between Web 1.0 and Web 2.0 ? ● What is the difference between Social Media and traditional media ?
  • 5. Social Media Insights and Trends 2014 Why you have to deal with Social Media
  • 6. Insights ● Over 1 Billion Facebook active users worldwide ● Over 5 million Facebook active users in Morocco ● Over 500 million Google+ Active users ● Almost 250 million Twitter active users ● Over 1 million visitors on Hespress a day !
  • 7. Because We are happy :-)
  • 8. Social Media and Capacity Building How Social Media can empower your projects
  • 9. What are the possible Benefits of Social Media for your NGO ?
  • 10. Social Media For NGOs ● Enhance Capacity Building (Online side) ● Improve your Collaboration (Internally) ● Promote activities (Externally)
  • 11. Start with Social listening...
  • 12. Manage your “Online to Offline” Communities ● Start online conversations ● Organise Meet-ups ● Connect & Engage
  • 13. Enhance your Capacity Building Connect Offline Online Engage Bêta Framework Based on Akram Ilyas Thoughts and presentations on capacity building
  • 14. Improve your Collaboration (Internally) Lead Real time information Manage Share Bêta Framework Based on Akram Ilyas Thoughts and presentations on capacity building Give Serve Faster and Effective Collaboration Participation
  • 15. Improve your Soft and Hard Skills Self Organization Communities Bêta Framework Based on Akram Ilyas Thoughts and presentations on capacity building
  • 16. Promote your activities With Social Media
  • 17. Social Media Strategy ● Know your strengths and weaknesses ● Set SMART objectives and KPIs ● Have a Social Media Plan ● Have a Social Media Planning
  • 18. But it takes time !
  • 19. Returns from experience and Best Practices
  • 20. Social Media Club Online Offline ● 1 Chapter Blog ● Café 2.0 ● 1 Facebook Page ● Ftour 2.0 ● 1 Twitter Account ● SMDAY ● CMDAY/CMAD
  • 21. Google Business Group Online Offline ● 1 G+ Page ● Workshops ● Conférences ● Hackathons
  • 22. Social Impulse
  • 23. Best Practices ● In the Social Media Arena : Content is king ! > Have a content strategy ● Don’t just broadcast > Encourage Sharing (Create talkability)
  • 24. Best Practices ● Define a daily routine > Listen - Discuss - Publish ! ● Establish Regular Reviews
  • 25. #IVLP #RABAT Thank You And good luck ! Yasser Monkachi 02/22/2014 - Mercure, Rabat