My story with social media told during the Techcamp Morocc.

1. My Story with Social Media
Yasser Monkachi
November/13-14 2012

2. My Story with Social • First Blog
Media
I’m going today to share with you my
• Linkedin
social media story. It may contains
some secrets, fails and best practices
• Facebook
•
that i’ve never told before.
Twitter
How i’ve been involved in social media
until becoming the co-founder and
coutry leader of the Casablanca
• Impulsion 2.0
chapter of social media club ? And
how i’ve became a web and social • Social Media Club
media consultant and transmedia
ready ? • Social Media Landscape
This presentation is not about a
success story but about a social
• Social Media Benefits
learning experience.
• Social Media Strategy
So let’s share it !

3. 2006  First Blog
 Free
 Easy to Publish
 Easy to Manage

4. 2007  Linkedin Account
 Free (Lite Version)
 Professional
 Easy to Manage

5. Facebook Account
 Free
 Huge audience
 Easy to use

6. 2008  Twitter Account
 Free
 Real Time
 Simple

7. Impulsion 2.0
 Multiplatform Project
 Content and Social Media
 Events (IRL)

8. 2008  The first Event
• Facebook Event
• Over 50 participants
• Conversations
But…
No one was There !

9. 2009 > First Workshop
Du Web 2.0 au Web 3.0

10. First Conference
Personal Branding with Olivier Zara

11. 2011  Social Media Club
Casablanca Chapter
+ 200 chapters worldwide
Media Literacy
Social Media
empowerment

12. Café 2.0

13. Connect…
Discuss…
Innovate !

15. Foursquare Swarm (Mob à 50)
1st Fousquare Swarm in Morocco (and
probably North Africa).
Play the video

16. SOCIAL MEDIA DAY

17. SOCIAL MEDIA DAY

18. Instameet Casablanca

19. • Free and low costs
Social Media Benefits
Huge benefits from
communications
my social media plateforms
adventure ! • Connections and
Networking
Social Media Drawbacks
Hyperconnectivity ! • User generated content
• User generated events
• Job and entrepreunership
opportunities

20. Social Media Landscape

21. Social Media Strategy
The 5 keys to success !

22. Key 1:
Choose only a few platforms
Probably only a Facebook page
and a Youtube channel are
enough to make your first step !

23. Key 2:
Have SMART Objectives
Your objectives should be :
Specific, Measurable, Atteignable,
Relevent and Timely !

24. Key 3:
It’s better to have 100
ambassadors (Community)
than 1.000.000 likers
Huge communities are not the best.
Think engagement and commitment
rather than number and competition !

25. Key 4:
Manage your Community (CM*)
> If you don’t manage your community, your
community will manage you !
> More listening than speaking
> More conversation than acknowledgement
* CM : Community Management

26. Key 5:
Be patient (Long term vision)
> Don’t be in a hurry, your
community is waiting you !
> Prepare, curate and spread a good
content.

27. My Story with Social Media
Thank you
Yasser Monkachi
November/13-14 2012