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Requirements for Effective segmentation
1.
Identifying Market Segments and
Targets
2.
What are the
requirements for effective Segmentation?
3.
1. Measurable Size ,
purchasing power and characteristics of the segment can be measured
4.
2. Substantial Segments are
large and profitable enough to serve
5.
3. Accessible Can be
effectively reached and served
6.
4. Differentiable Conceptually different
and respond differently
7.
5. Actionable Effective program
can be formulated for attracting the segments
8.
Thank You Vardaan Bhatia IIT Kanpur
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