1. Attract new clients by
using modern marketing
tactics
Gil Gruber, MBA
gil@directobjective.ca
www.directobjective.ca (514) 485-0336 - Confidential -

2. - Confidential -

3. What’s in Common ?
- Confidential -

4. Marketing Evolution
Traditional Marketing Modern Marketing
■ Long term planning
■ Mass approach
■ Big budgets
■ Controlled sales environment
■ Push marketing
■ Traditional media
■ Manual
■ No ability to measure
■ Real-time, here and now
■ Customized to the prospect
■ Guerilla marketing
■ Stay tuned and adapt
■ Pull marketing
■ Inbound & content marketing
■ Automated process
■ What is the ROI?
- Confidential -

5. The Conversation Prism
Source: conversationprism.com Brian Solis & JESS3
- Confidential -

6. Content Marketing Evolution
Traditional Content Modern Content
■ Static content
■ Monologues & broadcasting
■ Isolated campaigns
■ No data, no worries
■ Authentic & valuable content
■ Share, interact & engage
■ Integrated across channels
■ Data drives improvement
- Confidential -

7. Fishing for Clients?
- Confidential -

8. What Type of Fishing Bait/ Lure?
Color & Size Other conditions: Weather
Jigs
Worm-like Crankbaits Spinnerbaits
Spoons Flies
Source: How to Pick Freshwater Fishing Lures (WikiHow)
... - Confidential -

9. Some Content & Inbound Marketing Tactics
- Confidential -

10. Implementing Marketing Tactics I
● Aesthetically appealing
● Draws attention
● Authentic
● Smooth & clear
- Confidential -

11. Under water - it requires lots of “paddling”
- Confidential -

12. eXplorance, Inc: Case Study I
Results:
● 25% market share - Australia
● Recently opened an office in Australia
- Confidential -

13. Integrated Demand Creation Process
- Confidential -

14. Space Codesign: Case Study II
Results:
● Guest blog published on EETimes
● Appeared on multiple blogs, including
industry market leader
- Confidential -

15. eXplorance, Inc: Case Study III
Results:
● Market entry - Mexican market
● Two deals signed during commercial mission
- Confidential -

16. MTS, Ltd: Case Study IV
Results:
● Product bundled within Ericsson Windows-
based PBX
● Microsoft issued software update to enable
smooth integration
- Confidential -

17. Hardent, Inc: Case Study V
Results:
● 774 LinkedIn followers
● Gradual increase in SEO ranking
● Significant growth in demand for company’s
services
- Confidential -

18. eXplorance, Inc: Case Study VI
Results:
● Selected by Gartner as the 2014 Cool
Vendor in the Education industry report
- Confidential -

19. Marketing Maturity Models
- Confidential -

20. Today’s Takeaways
Focus on:
● Most profitable target market(s)
● Correct marketing message
● Engaging marketing tactics
● Measuring & improving results
- Confidential -

21. Available at the Amazon bookstore
- Confidential -

22. About Direct Objective Consulting
● Consulting experience (over 10 years)
● Caters to Business-to-Business (B2B) clients
● Specializing in technology, manufacturing &
large service companies
● One-stop shop for marketing – Strategy,
Branding and Execution
● Content & inbound marketing philosophy
● Successful business track record
(recognized by CNN, Forbes & Gartner)
● Vast international experience
- Confidential -

23. Thank You
Gil Gruber, MBA
gil@directobjective.ca
www.directobjective.ca (514) 485-0336