Digital Intelligence Solutions Drive Multi-Device Strategy

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Digital Intelligence Solutions provides analytics solutions to help companies develop multi-device strategies. It has an international presence and works with major clients. The document discusses trends in mobile usage, including declining download rates and the need for a holistic multi-device approach to engage customers across platforms. Digital Intelligence Solutions offers tools to track key metrics throughout the customer lifecycle and optimize the user experience across devices.

Données & analyses

Digital Intelligence SolutionsDigital Intelligence Solutions
APPS ANALYTICS
SOLUTIONS TO DRIVE YOUR
MULTI-DEVICE STRATEGY
STÉPHANIE LEGRAND

Digital Intelligence Solutions
OUR COMPANY

Digital Intelligence Solutions
OUR COMPANY
3
AN INTERNATIONAL PRESENCE

Digital Intelligence Solutions
OUR COMPANY
4
OUR CLIENTS ARE MARKET LEADERS

Digital Intelligence Solutions
CONTEXT
6
2015 SALES

Digital Intelligence Solutions
CONTEXT
7
MOBILE RETAIL CONVERSION RATE (FRANCE)
Source : « State of mobile commerce », 2014
1,7 %
Mobile
global
1,2 %
Android
Smartphone
1,3 %
iPhone
1,9 %
Android Tablet
2,3 %
iPad

Digital Intelligence Solutions
CONTEXT
8
DOWNLOADS AND AFTER?
24%
Source : Econsultancy Digital Intelligence Briefing
of apps are only
open once

Digital Intelligence Solutions
CONTEXT
According to an Econsultancy survey, just 31%
of companies in North America claim to have a
mobile strategy (34% in Europe)

Digital Intelligence Solutions
CONTEXT
TEST AND LEARN
I.O.R (Invest Observe Rebuild)

Digital Intelligence Solutions
MOBILE KPIS

Digital Intelligence Solutions
MOBILE
12
CUSTOMER LIFE CYCLE

Digital Intelligence Solutions
MOBILE
13
A NEW PARADIGM
› Downloads
› Usage
› Engagement
› Retention

Digital Intelligence Solutions
ACQUISITION KPI

Digital Intelligence Solutions
ACQUISITION KPI
15

Digital Intelligence Solutions
ENGAGEMENT KPI

Digital Intelligence Solutions
RETENTION KPI

Digital Intelligence Solutions
RECOMMENDATION KPI
18

Digital Intelligence Solutions
TECHNOLOGY KPI

Digital Intelligence Solutions
MULTI-DEVICE

Digital Intelligence Solutions
MULTI-DEVICE WORLD
› Mobile is not only a device, it’s a different way to consume data
ALL ABOUT CONTEXT

Digital Intelligence Solutions
MULTI-DEVICE WORLD
VENTE-PRIVÉE USE CASE

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Digital Intelligence Solutions Drive Multi-Device Strategy

1. Digital Intelligence SolutionsDigital Intelligence Solutions APPS ANALYTICS SOLUTIONS TO DRIVE YOUR MULTI-DEVICE STRATEGY STÉPHANIE LEGRAND

2. Digital Intelligence Solutions OUR COMPANY

3. Digital Intelligence Solutions OUR COMPANY 3 AN INTERNATIONAL PRESENCE

4. Digital Intelligence Solutions OUR COMPANY 4 OUR CLIENTS ARE MARKET LEADERS

5. Digital Intelligence Solutions CONTEXT

6. Digital Intelligence Solutions CONTEXT 6 2015 SALES

7. Digital Intelligence Solutions CONTEXT 7 MOBILE RETAIL CONVERSION RATE (FRANCE) Source : « State of mobile commerce », 2014 1,7 % Mobile global 1,2 % Android Smartphone 1,3 % iPhone 1,9 % Android Tablet 2,3 % iPad

8. Digital Intelligence Solutions CONTEXT 8 DOWNLOADS AND AFTER? 24% Source : Econsultancy Digital Intelligence Briefing of apps are only open once

9. Digital Intelligence Solutions CONTEXT According to an Econsultancy survey, just 31% of companies in North America claim to have a mobile strategy (34% in Europe)

10. Digital Intelligence Solutions CONTEXT TEST AND LEARN I.O.R (Invest Observe Rebuild)

11. Digital Intelligence Solutions MOBILE KPIS

12. Digital Intelligence Solutions MOBILE 12 CUSTOMER LIFE CYCLE

13. Digital Intelligence Solutions MOBILE 13 A NEW PARADIGM › Downloads › Usage › Engagement › Retention

14. Digital Intelligence Solutions ACQUISITION KPI

15. Digital Intelligence Solutions ACQUISITION KPI 15

16. Digital Intelligence Solutions ENGAGEMENT KPI

17. Digital Intelligence Solutions RETENTION KPI

18. Digital Intelligence Solutions RECOMMENDATION KPI 18

19. Digital Intelligence Solutions TECHNOLOGY KPI

20. Digital Intelligence Solutions MULTI-DEVICE

21. Digital Intelligence Solutions MULTI-DEVICE WORLD › Mobile is not only a device, it’s a different way to consume data ALL ABOUT CONTEXT

22. Digital Intelligence Solutions MULTI-DEVICE WORLD  User centricity  Holistic view  1 tool, 1 profile OUR POSITIONING

23. Digital Intelligence Solutions MULTI-DEVICE WORLD VENTE-PRIVÉE USE CASE