Agile Implementation

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Discover the keys to simplified, scalable implementation and tagging on both web and mobile. Webinar host: Florian Rieupet, Data collection specialist at AT Internet. This webinar will cover: - Overview of SmartTag and Data Manager - Who should use them - What you can do with them - Demo & tips for using these tools - Specific use cases

Données & analyses

CONTACT
support@atinternet.com
Florian.Rieupet@atinternet.com
Florian RIEUPET
Product Manager
@florianrieupet

AGENDA
3
Introduction
Agile Analytics
SmartTag
Data Manager

INTRODUCTION
4
Analytics data
• At the heart of strategy for companies
• Strong growth in volume

INTRODUCTION
55%
5
of business leaders consider that the
analysis of analytics data helps to
bring new revenue sources to the
company.
Source : étude internationale de KPMG et de l’Economist Intelligence Unit (2014)

INTRODUCTION
AMELIORER LEUR PERFORMANCE
Helping companies to
IMPROVE THEIR
PERFORMANCE
by TURNING
DATAINTO VALUE

INTRODUCTION
#1 – AGILE IMPLEMENTATION
› Discover the keys to simplified, scalable implementation and tagging on both web and mobile
› February, 18th – 9.00 a.m.
#2 – ANALYTICS DATA, YOUR WAY
› Track your KPIs with industry-specific reports in an intuitive interface.
› March, 8th – 9.00 a.m.
#3 – DATA EXPLORATION
› Drag, drop and get precise answers to even the most complex queries.
› March, 17th – 9.00 a.m.
#4 – DEMOCRATISE YOUR DATA
› Share and collaborate for truly data-driven decisions
› March, 31st – 9.00 a.m.
8

63%
Source : Sixth Annual CMO’s Agenda™ “THE AGILE ADVANTAGE”, 2014

› Measure LESS
› Limit the scope
› Split the implementation
› Measure BETTER
› Ensure the reliability
› Avoid the data loss
Minimum Viable ProductMeasurement

BEST PRACTICES
CHOOSE ONLY WHAT IS NECESSARY
The menu at the right shows the weight of the file

BEST PRACTICES
CHECK THE CONFIGURATION OF THE PLUGINS

BEST PRACTICES
LOOKING AT THE DOCUMENTATION BEFORE IMPLEMENTING

BEST PRACTICES
REGULARLY LOOK AT THE UPDATES AND THE CHANGELOG
DocumentationTag Composer

#1 Tool of Agile Analytics
in AT Internet
Improve and fix your
tagging

CUSTOMER CASE
IMPROVE AND FIX YOUR TAGGING
New application without turnover ?

› Modification in the code
› Technical intervention
› Submission to the store
› Waiting for the updates
› Use of Data Manager
CUSTOMER CASE
IMPROVE AND FIX YOUR TAGGING

CUSTOMER CASE
IMPROVE AND FIX YOUR TAGGING
Turnover is back directly at the release !

BEST PRACTICES
USE CLEAR NAME AND TYPE THE VARIABLE

WHAT WE ADVISE
IN THREE WORDS
Define the MVM
Use the latest implementation technologies
Improve the tagging

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