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E Readers Adbs 2009 Guha

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panorama et l'offre (novembre 2009) de tablettes de lecture et retour de tests effectués à l'INRIA sur le Sony PSR 505 et l'Iliad d'Irex.

Publié dans : Technologie, Formation
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E Readers Adbs 2009 Guha

  1. 1. Media Kit
  2. 2. Social Media for Professionals World’s largest professional sharing community. Millions of professionals visit us to research & discuss business and technology topics everyday.
  3. 4. Explosive Growth! Over 400% growth in the past year! *Quantcast — Nov 2009
  4. 5. For Technology & Business Pros <ul><li>Millions of business and technology decision-makers visit SlideShare everyday to research topics such as: marketing, IT, software development, entrepreneurship, & social media for business. </li></ul><ul><li>SlideShare is popular with an influential, tech-forward business audience (Techcrunch, Guy Kawasaki, Mashable, Tim O’Reilly, the ‘Twitterati’) </li></ul><ul><li>Fast Company Magazine recently named our CEO, Rashmi Sinha, one of the ‘ Most Influential Women of Web 2.0 ’ </li></ul><ul><li>The US Whitehouse chose SlideShare as an official platform for sharing government documents with the public </li></ul><ul><li>Recent advertising clients include: Cisco WebEx, Adobe, Sun, Intel, Sun Trust Banks, Microsoft, MarketingProfs, GoToMeeting, FedEx Office, etc. </li></ul><ul><li>By the numbers* </li></ul><ul><li>293 rd most popular site on the Internet </li></ul><ul><li>24mm unique visitors/ month </li></ul><ul><li>70mm pages viewed/ month </li></ul>
  5. 6. Audience Demographics *Quantcast – July 2009
  6. 7. Audience <ul><li>1,500,000 registered users </li></ul><ul><li>50% are managers, directors, or C-level execs with significant purchasing influence* </li></ul><ul><li>30,000 slideshows uploaded weekly </li></ul><ul><li>Average time on site = 8 minutes </li></ul><ul><li>Average of 20 slides viewed per visit </li></ul><ul><li>Integrated partnerships with LinkedIn , Facebook , Xing , and Microsoft Powerpoint, Xing </li></ul>*SlideShare User Survey Fall 2009 Popular Audience Segments SMBs Micro-businesses & sole-proprietors IT Professionals Marketing Start-ups & entrepreneurship Education Healthcare Non-profit
  7. 8. Reach vs. Popular Tech Sites *Quantcast – July 2009
  8. 9. US Reach vs. Popular Biz Sites *Quantcast – July 2009
  9. 10. High in Search Results (SEO Value) A lot of traffic comes to SlideShare through keyword search on a business or technology related topic Go where your clients are researching solutions to their problems!
  10. 11. Search “slideshare” on Twitter SlideShare is a viral content-sharing platform Thousands of SlideShare presentations are linked to, blogged about, embedded, and tweeted out each day See which SlideShare presentations people are sharing on Twitter right now: http://twitter.com/#search?q=slideshare
  11. 12. You’re in Good Company <ul><li>Recent SlideShare advertisers include </li></ul>
  12. 13. Advertising Opportunities & Case Studies
  13. 14. Display Ads 728x90 and 300x250 ad units available throughout site. Can be targeted geographically and contextually (to SlideShare Content Categories and Keywords).
  14. 15. Case Study: WebEx 1 2 3 Case Study Objectives: WebEx (Cisco) came to us in Feb 2009 looking to generate awareness among our tech-forward, professional audience and leads. Tactics: A high-impact roadblock consisting of 1) a 728x90 Leaderboard, a 2) 300x250 medium rectangle, and 3) a custom, Social Tools Sponsorship unit was targeted to all SlideShare Professional Content Categories. Results: Avg. CTR has been .14% across all 3 units over the entire 9 months we’ve been running the campaign. WebEx and their agency have been so pleased they’ve renewed and/or increased their spend with us every quarter.
  15. 16. Custom Brand Channels <ul><li>A customizable ‘home’ for your brand on SlideShare </li></ul><ul><li>Take advantage of our community, content, and SEO – be where your customers already go to get information </li></ul><ul><li>Your channel can include: </li></ul><ul><ul><li>Custom look, feel, and CTAs </li></ul></ul><ul><ul><li>Aggregation of brand presentations, videos, case studies, other docs </li></ul></ul><ul><ul><li>Relevant user-generated content </li></ul></ul><ul><ul><li>Blogging / curation platform </li></ul></ul><ul><ul><li>Other custom modules that accept HTML </li></ul></ul><ul><li>SlideShare users engage with your brand by subscribing to your channel, viewing, downloading, sharing, favoriting, and commenting on presentations, case studies, blog entries, etc. </li></ul>
  16. 17. Channels Case Study: MSFT Office <ul><li>Case Study </li></ul><ul><li>Objectives : Microsoft wanted to generate awareness of uses for Microsoft Office outside of the office and in the home. </li></ul><ul><li>Tactics: We launched the Parent's Toolbox Channel on SlideShare as a vehicle to engage users around both professional and user-generated examples of Microsoft Office documents for use in the home (e.g. Excel for a family budget, PPT for designing invitations, etc.). </li></ul><ul><li>Results : In the first month the Channel generated: </li></ul><ul><li>69,417 Channel page views </li></ul><ul><li>37,736 visits to the Channel </li></ul><ul><li>2:23 avg. time on Channel </li></ul><ul><li>288 user documents uploaded to Channel </li></ul><ul><li>3,378 document engagement actions (downloads, favorites, comments) </li></ul><ul><li>433 posts to Channel walls </li></ul><ul><li>208 of Channel followers </li></ul><ul><li>132 users joined Channel sub-groups </li></ul><ul><li>1,193 views of Channel videos = 1,193 </li></ul><ul><li>84 user tweets about Channel </li></ul><ul><li>See the live Channel now: http://www.slideshare.net/microsoftoffice </li></ul>
  17. 18. Contests Engage SlideShare users in a conversation around your brand or product with a Contest. Users create, upload, and drive their friends to vote on contest entries around a topic of interest to them and your brand (e.g. “Go Green” contest, “Small Business Hacks” contest, etc.) Your brand’s messaging is woven throughout the contest pages, including: brand videos, demos, and presentations, custom CTAs, etc.
  18. 19. Contest Case Study: Adobe <ul><li>Case Study </li></ul><ul><li>Objectives: Adobe wanted to generate awareness among business, technology, and design thought-leaders of the benefits of upgrading to the latest version of Adobe Acrobat and its new portfolio format. </li></ul><ul><li>Tactics: Adobe Acrobat 9 sponsored our 3 rd annual “World’s Best Presentation” contest from Sept-Oct 2009. The contest included multiple elements to demonstrate the value of Adobe Acrobat 9 as well as incentive to try the software via an Acrobat 9 specific contest category. </li></ul><ul><li>Results : Over six weeks, they saw more than: </li></ul><ul><ul><li>3,500 contest entries </li></ul></ul><ul><ul><li>1,000,000 contest pageviews </li></ul></ul><ul><ul><li>Avg. time on section of 6 mins </li></ul></ul><ul><ul><li>64,000 actions (votes, favorites, comments, downloads) </li></ul></ul><ul><ul><li>4,400 trial software downloads </li></ul></ul><ul><ul><li>25,000 views of example Acrobat 9 files </li></ul></ul><ul><ul><li>Avg. CTR = .21% </li></ul></ul><ul><ul><li>View the contest entries at: http://www.slideshare.net/contest/worlds-best-presentation-contest-2009 </li></ul></ul>
  19. 20. Custom Sponsorship Units Integrate your message/logo in the SlideShare experience. Units often perform better than traditional banners (3X).
  20. 21. Presentation Featuring Our Home Page receives over 35,000 views/day. Cut through the clutter to reach users with your longer-form message at our front door. Featured Presentations Avg. 300 presentation views/day Top Presentation Avg. 1,000 presentation views/day <ul><li>Case Study </li></ul><ul><li>For client HCL we recently used presentation featuring to generate: </li></ul><ul><ul><li>21,236 Views </li></ul></ul><ul><ul><li>2,971 downloads </li></ul></ul><ul><ul><li>92 Favorites </li></ul></ul><ul><ul><li>40 embeds </li></ul></ul><ul><ul><li>and 16 Comments </li></ul></ul><ul><li>in just one month! </li></ul>
  21. 22. AdShare <ul><li>An authentic to promote content to a professional audience </li></ul><ul><li>For presentations, whitepapers, marketing materials and case studies </li></ul>
  22. 23. LeadShare <ul><li>Capture leads through presentations & documents </li></ul><ul><li>When people download presentations or respond to your Call to Action </li></ul><ul><li>Works on SlideShare.net or embeds </li></ul>
  23. 24. Email Newsletter Ads <ul><li>1,500,000+ subscriber list </li></ul><ul><li>Goes out every other week </li></ul><ul><li>160x600 ad unit </li></ul><ul><li>10% open-rate </li></ul><ul><li>CTR is often 10X vs. on site </li></ul>
  24. 25. Thanks! Jamie Perlman [email_address]