According to Kyle Cooper, a good title sequence should flow seamlessly into the film to give audiences a brief idea of what to expect, set expectations for the rest of the movie, and get viewers excited. Specific fonts, typography, sounds, and visual elements can be used to set tone and provide clues about the overall storyline. A "story based" title sequence tells a backstory through a clear metaphor to immerse audiences in the film's world. Titles are important as they help audiences understand what the film is about at a basic level.