1. China Online
11 Opportunity Insights from Forrester
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2. #1China is the world’s largest online population

3. © 2013 Forrester Research, Inc. Reproduction Prohibited
By 2015 more than 700 million Chinese will have
regular access to the internet#2

4. © 2014 Forrester Research, Inc. Reproduction Prohibited 4
The numbers in China far exceed those of other
mature eCom markets#3

5. There are more internet users in China than
there are people in the US#4

6. © 2013 Forrester Research, Inc. Reproduction Prohibited
Similar to other markets with high internet
penetration, the online population in China is
very social on the internet
#5

7. • Beijing
• Chengdu
• Dalian
• Guangzhou
• Nanjing
• Ningbo
• Shanghai
• Shenyang
• Suzhou
• Wuhan
• Wuxi
• Xian
Metro China cities surveyed:
The majority of the population have access to
the internet - and use it#6

8. © 2013 Forrester Research, Inc. Reproduction Prohibited
Online shopping behavior in China is
unprecedented for an emerging market#7

9. Projected Online Retail Sales For 2013
And 2017: The US And China Lead
eCommerce
#8

10. Forecast: Online Retail Spending In
China (B2C And C2C), 2012 To 2018#9

11. © 2013 Forrester Research, Inc. Reproduction Prohibited
eCommerce Readiness Index Ranks China as #2#10

12. © 2013 Forrester Research, Inc. Reproduction Prohibited
Mobile is a key touch point
#11

13. End
Next Presentation – China’s Online Market Challenges
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