Travel Technology Europe - Increase reveneue and conversions from your travel websites
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CDNetworks presentation from the Travel Technology Europe Event in 2014. It focuses on the importance of a CDN for the travel and tourism sector and how it can increase performance of booking engines such as SABRE and AMADEUS. For further information on CDNetworks and our solutions for travel website performance please visit http://www.cdnetworks.com/solutions/travel-tourism/
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Travel Technology Europe - Increase reveneue and conversions from your travel websites
- 1. The Battle for Revenues: How to increase travel and tourism revenue through accelerated website and application performance
- 2. 78% of consumers reported switching to a competitive site due to poor web performance at peak times. …And 35% of online travel consumers make their bookings during those times. Source:Hotelmarketing.com & Compuware
- 3. User Engagement Zoom images, Animations and Video Detailed searching by category and range Real-time inventory lookup Interactive reviews
- 4. Cool features can slow down a website
- 5. Causing Abandonment! of consumers expect a website to load in <2 seconds of online shoppers say fast website loading is key to their site loyalty of mobile users abandon a website after 10 seconds of loading Source: Forrester, Compuware, Kissmetrics
- 6. CDNetworks – who are we? • The Global Cloud Acceleration Network • Transforming the Internet into a secure, highperforming application delivery network • Trusted partners in local markets • Experts on extending into global markets especially China
- 7. Over 140 POPs Spread Globally
- 8. The #1 choice for brands looking to maximise their website performance
- 9. International Tourism Spending Q: Which Country Spends the Most on Tourism ? - See more at: http://www.whichcountry.co/top-ten-countries-by-most-spending-on-tourism/#sthash.d2f6YIS8.dpuf
- 10. Growing Fast BBC News: http://www.bbc.co.uk/news/technology-23343058
- 11. Online Challenges - Speed Matters “…Instead of wasting time on keyword meta tags, you can focus on some very easy, straightforward, small steps that can really improve how users perceive your site” - Matt Cutts, Google S/W Engineer on Google’s Webmaster Central Blog Published a study that showed when a slight delay was added to web searches – as little as 1/10th of a second – searchers used Google up to 0.6% less Also found increasing load time of the page from 400ms to 900ms – led to 25% reduction in traffic Found that a reduction in page load of 400ms caused a 5-9% drop in traffic Found that speeding up their website by 5 seconds increased their conversion rates by 7-12% and doubled # of visitors from search engine traffic Found that a 1 second delay in load time led to 2.8% drop in revenue - A 2 second delay saw revenue fall by 4.3% Found a 100ms of delay reduced revenue by 1%
- 12. Latency- Speed Matters “…faster sites don’t just improve user experience, recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings” - Matt Cutts, Google S/W Engineer on Google’s Webmaster Central Blog
- 13. Source: Compuware Gomez backbone agents Xian Singapore Guangzhou Beijing Hong Kong Chengdu Taipei Buenos Aires Kuala Lumpur Seoul Sydney Tokyo Sao Paulo Los Angeles New Delhi New York Istanbul Milan Madrid Oslo Frankfurt Geneva Paris London Download time (sec) Latency “Site performance degrades as distance increases” = More distance Higher latency Longer RTT Slower download Slower page load 80 70 60 50 40 30 20 10 0
- 14. Faster Sites Do Better TBs Total Traffic 25% 25% 38% CDN Customer 2.5X increase in Russia traffic Source: CDNetworks customer results, 2013
- 15. Accelerate your global distribution system
- 16. The Solution
- 17. Online Performance Improvement Options 1 Add more Datacenters 2 HW Appliances 3 Traditional CDN Attempt to get close to end-users Expensive Complex Sync problem Doesn’t solve performance issue • Only focused on caching • Doesn’t support client-server apps WOC WOC • Expensive • Need IT team • No support for remote end users ADC • • • • • Cache Cacheable Non-cacheable
- 18. Dynamic Web Acceleration – How It Works Creates a ‘Fast Secure Tunnel’ over the Internet Reaches every corner of the world No CAPEX for HW/SW Fully Managed Service Routes around issues
- 19. Web Acceleration – How It Works CDNetworks Confidential 19
- 20. Success Stories
- 21. Virgin Australia dramatically increased the performance of their site using our Dynamic Web Acceleration Product • 10+ seconds • Many errors • No errors •<2 seconds
- 22. Results •The availability of the CDNetworks solution is highly optimal and gets the uptime of our applications to 99.99% •In an average day 5 million its, 1.4 million web pages (80 GB). 50% is now cached and delivered by CDNetworks. •Accelerated dynamic website content to enhance service for existing European and US customer base •Enabled expansion into Asia and other emerging markets including Russia, Latin America and India •Delivered cost savings of over 50% over the previous CDN service supplies “Asia is becoming very important to us, and we needed to be able to count on a company that could support us in new countries there as we set up new strategies and plans to consolidate our international activities.” - Francisco Javier Diéguez, Architecture and Infrastructure Manager of Transhotel
- 23. • Reduced page download times by 81% • Reduced the total data transferred by 97% on origin boosting the reliability and uptime of the website • Content acceleration has enabled Bally to quickly scale up the site’s capacity during busy periods such as Chinese New Year
- 24. Thanks for listening… Free web performance speed test. Visit our stand T443 www.cdnetworks.com
Notes de l'éditeur
- The speed of a website may be one of the most overlooked factors which could drive additional leads, revenues and search engine rankings for your organization.source: http://searchenginewatch.com/article/2085970/Why-Marketers-Must-Care-About-Site-SpeedAmazon found that every 100ms of delay reduced revenue by 1%. For a company as large as Amazon that can represent billions of dollars of lost revenue. Bing found that a 1 second delay in load time led to 2.8% drop in revenue. A 2 second delay saw revenue fall by 4.3%.Yahoo found that a reduction in page load of 400ms caused a 5-9% drop in traffic.Google published a study that showed when a slight delay was added to web searches – as little as just a tenth of a second – searchers used Google up to 0.6% less, and this behaviour continued for as long as 6 weeks after the delay itself was removed. This shows that users not only noticed the difference and altered their behaviour, but also that they continued to avoid the site for many weeks later. More dramatically, Google found in another experiment that increasing the number of search results on a page from 10 to 30 – and consequently increasing the load time of the page from 400ms to 900ms – led to 25% reduction in traffic. Source: http://www.seoandy.com/optimisation/website-performance-seo-5-easy-tips-and-hacks-to-speed-up-your-site/
- The speed of a website may be one of the most overlooked factors which could drive additional leads, revenues and search engine rankings for your organization.source: http://searchenginewatch.com/article/2085970/Why-Marketers-Must-Care-About-Site-Speed
- Changing – adding new diagram#
- A global distribution system (GDS) is a network operated by a company that enables automated transactions between Vendors[disambiguation needed] and booking agents in order to provision travel related services to the end consumers. A GDS can link services, rates and bookings consolidating products and services across all three travel sectors: i.e., airline reservations, hotel reservations, car rentals, and activities.GDS is different from a computer reservations system which is a reservation system used by the respective vendors. Primary customers of GDS are travel agents (both online and office based) to make reservation on various reservations systems run by the vendors. GDS holds no inventory, the inventory is held on vendors reservation system itself. A GDS system[1] will have real-time link to the vendors database. For example, when a travel agency requests a reservation on the service of a particular airline, the GDS system routes the request to the appropriate airline computer reservations system. This enables a travel agent with a connection to a single GDS to choose and book various flights, hotels, activities and associated services on all the vendors in the world who are part of that GDS.
- Faster site = more revenueThis proven technology reduces the number of data round-trips necessary to complete an internet-based trade request, thus accelerating performance & virtually eliminating a bad user experience due to latency.
- The Transhotel group serves 78,800 travel agency customers worldwide, providing a portfolio of over 60,000 hotels and tourist services in 147 countries via multiple online websites, with international revenues growing steadily year on year.
- Total traffic: data transferredData transferred has been reduced by 97% on origin leading to savings on Bally’s local ISP and increasing reliability and website uptime. Content acceleration has enabled Bally to quickly scale up the site’s capacity during busy periods such as Chinese New Year, and to prevent transactional delays caused by unreliable, transient network conditions, which could have a serious impact on the company’s e-sales.