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Creating Market Access for Forest Honey
in INDONESIA
( Lessons from the Forest Honey Network
Sumbawa)
Muhammad Rakib
Farmer and entrepreneur from Sumbawa, Nusa Tenggara Barat, Indonesia
Repsentation of Forest Honey Sumbawa Network (JMHS)
ASIA FOREST SUMMIT 2014
Jakarta Indonesia, 5 – 6 Mei 2014
Jaringan Madu Hutan Indonesia (JMHI)
Initiative
 In 2005, JMHI, the Forest Honey
Network of Indonesia was born
and Riak Bumi Foundation was
the secretariat and PD. Dian
Niaga was the marketing arm
 JMHI was established to
conserve the forest as bee
habitat, to raise the honey
collectors income and to respect
indigenous knowledge. Now
there are 9 partners supporting
over 1000 honey farmers in 8
islands in Indonesia
 Jaringan Madu Hutan Sumbawa
(JMHS) joined JMHI in 2007
 Through JMHI, JMHS started to
use the sustainable harvest
method and hygenic processing
because there was a market for
better quality honey.
Flores
 JMHS is composed of over 450
members in 11 cooperatives
covering an area of over 17,000
has. in Batulanteh, Sumbawa
The Production Capacity of
JMHI
 The potential of forest honey from the JMHI members is estimated at 200 tonnes per
year. In 2013, PD. Dian Niaga marketed 15.09 tonnes. Most of it was sold to Amway.
This was purchased at community level at about Rp 1.35Billion or USD 118,421.
 Total production of all members was close to 70 tons
Produksi Madu Hutan Aggota JMHI
per Tahun (Kg) 2008-2013
Tahun
Wilayah
APDS
(KalBar)
JMHS
(sumbawa)
APMTN
(Riau)
KTMHUK
(Banten)
LPMA
(Kalsel)
Kalotok
(SulSel)
JMHU
(SulTra)
Rita Bala
(Flores) APST
(Kalbar)
2008 4.328 50.125 12.500 5.000 400 400 3500
2009 16.214 44.376 13.250 0 300 600 1500
2010 4.219 168 12.100 3.000 800 550 1300
2011 229 31.500 10.300 8.000 700 558 150
2012 0 45.721 7.360 15.000 500 300 2200 14.000
2013 18.392 21.00 425 1.000 1.500 200 3200 3.513 19.000
Sumber : Anggota JMHI, 3 Februari 2014
The price of forest honey from 2008-
2013
 With JMHI’s intervention, prices for forest honey have risen from 14% to as high as
321%!
Forest Honey income and sales
channels
 JMHS data shows that
the contribution of
forest honey to monthly
family income is
Rp2.5Million or USD
220
 From the cooperatives
that are supported by
JMHS they also receive
additional profit sharing
from JMHS.
 Sales are made
through JMHS store in
Sumbawa, through
other local outlets, and
through online website
sales other than to
AMWAY.
Tahun 2008
Tahun 2009
Tahun 2010
Tahun 2011
Tahun 2012
Tahun 2013
(sudah TTD
Kontrak
3,435 3,345
2,010
5,680 5,900
5,000
Data Kontrak Madu JMHS dengan
PD. Dian Niaga Jakarta 2008-2013 (Ton)
Benefits of JMHS joining JMHI
 Information exchange, upgrading o
skills from local and international
resource persons / organizations,
especially on sustainable
harvesting
 Joint market development and
linking forest honey producers with
value chain players
 Because of JMHS’s success and
recognition, the organization now
holds a form of intellectual property
right (HAKI) through official
Geographic Indication (GI)
certification from the government
for Sumbawa forest honey
 Members are now able to free
themselves of middlemen with
Challenges
 Capacity building still needed at
village level and many farmers still
need to be trained in following JMHS
standards
 Honey farmer groups supported by
JMHS are still few and thus
maximum production has not been
reached.
 Competition with traders
 Changes in the weather patterns
have affected honey production
 Limited staff of JMHS to monitor,
inspect and expand the membership
Calls, Recommendations
 Government –
1) Reject economic projects that
cause deforestation and
support economic projects
such as NTFP enterprises
that enhance that forest
quality
2) Support ways to promote the
uniqueness of NTFP products
such as through certificates of
geographic indications
3) Support the formulation of
the forest honey center
(sentra) development plan
(integration from upstream to
downstream) in Sumbawa
4) Clarify the plans to implement
enforcement of levy-tax
revenues for forest honey
farmers.
 ASEAN-
1) If there is going to be an ASEAN
Economic Integration program,
inform forest honey farmers and
NTFP producers how they can
contribute to and benefit from it
 Private sector:
1) Assist in the development and
promotion of honey by-products
and other related services
(tourism) in Sumbawa
2) Facilitate financial services for
Thank You ...

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Creating Market Access for Forest Honey in Indonesia

  • 1. Creating Market Access for Forest Honey in INDONESIA ( Lessons from the Forest Honey Network Sumbawa) Muhammad Rakib Farmer and entrepreneur from Sumbawa, Nusa Tenggara Barat, Indonesia Repsentation of Forest Honey Sumbawa Network (JMHS) ASIA FOREST SUMMIT 2014 Jakarta Indonesia, 5 – 6 Mei 2014
  • 2. Jaringan Madu Hutan Indonesia (JMHI) Initiative  In 2005, JMHI, the Forest Honey Network of Indonesia was born and Riak Bumi Foundation was the secretariat and PD. Dian Niaga was the marketing arm  JMHI was established to conserve the forest as bee habitat, to raise the honey collectors income and to respect indigenous knowledge. Now there are 9 partners supporting over 1000 honey farmers in 8 islands in Indonesia  Jaringan Madu Hutan Sumbawa (JMHS) joined JMHI in 2007  Through JMHI, JMHS started to use the sustainable harvest method and hygenic processing because there was a market for better quality honey. Flores  JMHS is composed of over 450 members in 11 cooperatives covering an area of over 17,000 has. in Batulanteh, Sumbawa
  • 3. The Production Capacity of JMHI  The potential of forest honey from the JMHI members is estimated at 200 tonnes per year. In 2013, PD. Dian Niaga marketed 15.09 tonnes. Most of it was sold to Amway. This was purchased at community level at about Rp 1.35Billion or USD 118,421.  Total production of all members was close to 70 tons Produksi Madu Hutan Aggota JMHI per Tahun (Kg) 2008-2013 Tahun Wilayah APDS (KalBar) JMHS (sumbawa) APMTN (Riau) KTMHUK (Banten) LPMA (Kalsel) Kalotok (SulSel) JMHU (SulTra) Rita Bala (Flores) APST (Kalbar) 2008 4.328 50.125 12.500 5.000 400 400 3500 2009 16.214 44.376 13.250 0 300 600 1500 2010 4.219 168 12.100 3.000 800 550 1300 2011 229 31.500 10.300 8.000 700 558 150 2012 0 45.721 7.360 15.000 500 300 2200 14.000 2013 18.392 21.00 425 1.000 1.500 200 3200 3.513 19.000 Sumber : Anggota JMHI, 3 Februari 2014
  • 4. The price of forest honey from 2008- 2013  With JMHI’s intervention, prices for forest honey have risen from 14% to as high as 321%!
  • 5. Forest Honey income and sales channels  JMHS data shows that the contribution of forest honey to monthly family income is Rp2.5Million or USD 220  From the cooperatives that are supported by JMHS they also receive additional profit sharing from JMHS.  Sales are made through JMHS store in Sumbawa, through other local outlets, and through online website sales other than to AMWAY. Tahun 2008 Tahun 2009 Tahun 2010 Tahun 2011 Tahun 2012 Tahun 2013 (sudah TTD Kontrak 3,435 3,345 2,010 5,680 5,900 5,000 Data Kontrak Madu JMHS dengan PD. Dian Niaga Jakarta 2008-2013 (Ton)
  • 6. Benefits of JMHS joining JMHI  Information exchange, upgrading o skills from local and international resource persons / organizations, especially on sustainable harvesting  Joint market development and linking forest honey producers with value chain players  Because of JMHS’s success and recognition, the organization now holds a form of intellectual property right (HAKI) through official Geographic Indication (GI) certification from the government for Sumbawa forest honey  Members are now able to free themselves of middlemen with
  • 7. Challenges  Capacity building still needed at village level and many farmers still need to be trained in following JMHS standards  Honey farmer groups supported by JMHS are still few and thus maximum production has not been reached.  Competition with traders  Changes in the weather patterns have affected honey production  Limited staff of JMHS to monitor, inspect and expand the membership
  • 8. Calls, Recommendations  Government – 1) Reject economic projects that cause deforestation and support economic projects such as NTFP enterprises that enhance that forest quality 2) Support ways to promote the uniqueness of NTFP products such as through certificates of geographic indications 3) Support the formulation of the forest honey center (sentra) development plan (integration from upstream to downstream) in Sumbawa 4) Clarify the plans to implement enforcement of levy-tax revenues for forest honey farmers.  ASEAN- 1) If there is going to be an ASEAN Economic Integration program, inform forest honey farmers and NTFP producers how they can contribute to and benefit from it  Private sector: 1) Assist in the development and promotion of honey by-products and other related services (tourism) in Sumbawa 2) Facilitate financial services for