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WHY A CULTURE OF ENERGY EFFICIENCY?
  Save money
  Decrease your carbon footprint / go green
  Communicate your sustainability efforts
  Create / maintain jobs
  Differentiate your organization
  It’s the right thing to do

  ALL OF THE ABOVE!
CURRENT THINKING
Energy efficiency is the responsibility of building
operators and is achieved through asset projects
and controls.
“Let’s install ??? to be more energy efficient.”
   •   Energy management systems
   •   A new boiler
   •   Photovoltaics / solar panels
   •   Wind turbines
FORWARD THINKING
Energy efficiency is an organizational commitment
that is achieved by changing the way everyone views
and consumes energy.
               • Individual actions on a daily basis
               • Efficient building operation
               • Energy efficient asset projects
               • Rational choices for renewable supply
WHAT IS A CULTURE OF ENERGY EFFICIENCY?
•   Saving Energy is an Organizational Value
    not a Tactic or Strategy
•   Everyone is Engaged not just Facilities
•   Everyone is on the Same Page
                              Boss


                 Peers         Me
ANOTHER WAY TO THINK ABOUT IT
                  PEOPLE
Saving energy through on-going engagement
            with all employees

                 PROJECTS
       Saving energy through systems
               and equipment

                   PLANET
Increases or replaces energy supply with green
              (renewable) energy
PEOPLE
         (DECREASES DEMAND)
• A Plan with Tangible Goals
• Training
• Best Practices
•                On-
  Measurement, On-Going and Weather
  Normalized
• Benchmarking
• Employee Engagement
• Communications
PROJECTS
            (DECREASES DEMAND)
•   Energy Modeling
•   Project Planning and Budgeting
•   Plan and Specification
•   Construction
•   (Retro) Commissioning
PLANET
      (INCREASES OR REPLACES SUPPLY)
•   Wind
•   Solar
•   Biomass
•   Co-generation
    Co-
WHAT IS POSSIBLE
MAKING THE SHIFT
ENGINEERS: Organizations
must examine their
performance, strategy,
processes, and systems to
understand what changes
need to be made.
                         Convergence over time = CHANGE
                         MANAGEMENT
PSYCHOLOGISTS: Organizations
must understand the
implications of a change on
its employees given their
culture, values, history, and
capacity for change.
MAKING THE SHIFT
• Application of either approach, in isolation,
 generally proves unsuccessful.
• An exclusively “engineering” approach results
 in solutions that are not adequately
 implemented or supported by employees.
• An exclusively “psychologist” approach
 results in a lack of appreciation or
 understanding for what must actually change to
 produce the desired outcome.
MAKING THE SHIFT
Successful organizational change requires:
 1.   Sense of Urgency
 2.   Guiding Team
 3.   Vision and Strategy
 4.   Communication
 5.   Buy-In
 6.   Small Wins
 7.   Persistence
MAKING THE SHIFT
Sense Of Urgency
 • Develop scenarios showing what could
  happen in the future if you don’t reduce energy
  use.
   ―Examine opportunities that should be, or could
    be, realized if you reduce energy use.
   ―Start honest discussions, and give dynamic and
    convincing reasons to get people talking and
    thinking.
   ―Review the practices of customers, outside
    stakeholders and industry people to strengthen
    the case for saving energy.
MAKING THE SHIFT
Guiding Team
 • Identify the leaders in your organization.
 • Balance team with skill sets (visionary, doers,
  collaborators, numbers people) and job
  functions (senior leadership, communications,
  facilities, technology) on the team.
 • Ask them for a commitment.
MAKING THE SHIFT
Vision and Strategy
 • What are your organizational goals
  around energy? How does saving
  energy move you toward those goals?
   ―What resources are available (time, talent, and
    dollars?)
   ―Determine a strategy and actions needed to
    achieve those goals.
   ―Determine how you will measure progress
    toward your goals (utility tracking, ENERGY
    STAR®)
MAKING THE SHIFT
Communication
 • Talk often about the value of energy
     efficiency. Use all available communications
     vehicles (wall space, email, newsletters, website,
     etc.)
 •   Lead by example. Use energy efficiency as a filter
     for making decisions and solving problems.
 •   Openly and honestly address peoples' concerns
     and anxieties about what you’re asking them to do.
 •   Apply the value of energy efficiency to all aspects
     of operations – from training to performance
     reviews.
MAKING THE SHIFT
Buy-
Buy -In
 • Remove any barriers (human or otherwise) that
  keep people from accepting the vision.
 • Engage everyone in doing something everyday
  to save energy.
 • Recognize and reward people for their efforts.
 • Identify people who are
  resisting the change, and
  help them see why you’re
  asking them to participate.
MAKING THE SHIFT
Small Wins
 • Start your engagement efforts by asking people
  to make a simple, non-controversial change to
  their daily habits (save the space heaters for
  later).
   ―Set an achievable short-term goal – then achieve
     it.
   ―Identify the success stories and promote them.
   ―Reward the people who help you
     meet the targets.
MAKING THE SHIFT
Persistence
 • Recognize that this is a marathon, not a sprint.
 • After every milestone, analyze
  what is working well and what needs
  improvement.
   ―Set goals to continue building on the
    momentum you've achieved.
   ―Keep ideas fresh by bringing in
    new change agents and leaders
    for to your guiding team.
MAKING THE SHIFT
Anchor Energy Efficiency in your
Culture
 • Talk about the vision and goals for
   energy efficiency every chance you get.
 • Include the vision when hiring and training new
   employees.
 • Publicly recognize key members of your original
   guiding team, and make sure the rest of your
   employees remembers their contributions.
 • Create plans to replace key change leaders as
   they move on.
HOW CAN WE HELP?
        CLASS 5                 HALLBERG
        E N E R GY             ENGINEERING
     ACHIEVING ENERGY          ACHIEVING ENERGY
    EFFICIENCY THROUGH        EFFICIENCY THROUGH
           PEOPLE                 TECHNOLOGY
•   Programs              •   Mechanical
•   Plans                 •   Electrical
•   Materials             •   Commissioning
•   Tools                 •   Energy
•   Consulting
•   Training

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Creating a Culture of Energy Efficiency

  • 1.
  • 2. WHY A CULTURE OF ENERGY EFFICIENCY? Save money Decrease your carbon footprint / go green Communicate your sustainability efforts Create / maintain jobs Differentiate your organization It’s the right thing to do ALL OF THE ABOVE!
  • 3. CURRENT THINKING Energy efficiency is the responsibility of building operators and is achieved through asset projects and controls. “Let’s install ??? to be more energy efficient.” • Energy management systems • A new boiler • Photovoltaics / solar panels • Wind turbines
  • 4. FORWARD THINKING Energy efficiency is an organizational commitment that is achieved by changing the way everyone views and consumes energy. • Individual actions on a daily basis • Efficient building operation • Energy efficient asset projects • Rational choices for renewable supply
  • 5. WHAT IS A CULTURE OF ENERGY EFFICIENCY? • Saving Energy is an Organizational Value not a Tactic or Strategy • Everyone is Engaged not just Facilities • Everyone is on the Same Page Boss Peers Me
  • 6. ANOTHER WAY TO THINK ABOUT IT PEOPLE Saving energy through on-going engagement with all employees PROJECTS Saving energy through systems and equipment PLANET Increases or replaces energy supply with green (renewable) energy
  • 7. PEOPLE (DECREASES DEMAND) • A Plan with Tangible Goals • Training • Best Practices • On- Measurement, On-Going and Weather Normalized • Benchmarking • Employee Engagement • Communications
  • 8. PROJECTS (DECREASES DEMAND) • Energy Modeling • Project Planning and Budgeting • Plan and Specification • Construction • (Retro) Commissioning
  • 9. PLANET (INCREASES OR REPLACES SUPPLY) • Wind • Solar • Biomass • Co-generation Co-
  • 11. MAKING THE SHIFT ENGINEERS: Organizations must examine their performance, strategy, processes, and systems to understand what changes need to be made. Convergence over time = CHANGE MANAGEMENT PSYCHOLOGISTS: Organizations must understand the implications of a change on its employees given their culture, values, history, and capacity for change.
  • 12. MAKING THE SHIFT • Application of either approach, in isolation, generally proves unsuccessful. • An exclusively “engineering” approach results in solutions that are not adequately implemented or supported by employees. • An exclusively “psychologist” approach results in a lack of appreciation or understanding for what must actually change to produce the desired outcome.
  • 13. MAKING THE SHIFT Successful organizational change requires: 1. Sense of Urgency 2. Guiding Team 3. Vision and Strategy 4. Communication 5. Buy-In 6. Small Wins 7. Persistence
  • 14. MAKING THE SHIFT Sense Of Urgency • Develop scenarios showing what could happen in the future if you don’t reduce energy use. ―Examine opportunities that should be, or could be, realized if you reduce energy use. ―Start honest discussions, and give dynamic and convincing reasons to get people talking and thinking. ―Review the practices of customers, outside stakeholders and industry people to strengthen the case for saving energy.
  • 15. MAKING THE SHIFT Guiding Team • Identify the leaders in your organization. • Balance team with skill sets (visionary, doers, collaborators, numbers people) and job functions (senior leadership, communications, facilities, technology) on the team. • Ask them for a commitment.
  • 16. MAKING THE SHIFT Vision and Strategy • What are your organizational goals around energy? How does saving energy move you toward those goals? ―What resources are available (time, talent, and dollars?) ―Determine a strategy and actions needed to achieve those goals. ―Determine how you will measure progress toward your goals (utility tracking, ENERGY STAR®)
  • 17. MAKING THE SHIFT Communication • Talk often about the value of energy efficiency. Use all available communications vehicles (wall space, email, newsletters, website, etc.) • Lead by example. Use energy efficiency as a filter for making decisions and solving problems. • Openly and honestly address peoples' concerns and anxieties about what you’re asking them to do. • Apply the value of energy efficiency to all aspects of operations – from training to performance reviews.
  • 18. MAKING THE SHIFT Buy- Buy -In • Remove any barriers (human or otherwise) that keep people from accepting the vision. • Engage everyone in doing something everyday to save energy. • Recognize and reward people for their efforts. • Identify people who are resisting the change, and help them see why you’re asking them to participate.
  • 19. MAKING THE SHIFT Small Wins • Start your engagement efforts by asking people to make a simple, non-controversial change to their daily habits (save the space heaters for later). ―Set an achievable short-term goal – then achieve it. ―Identify the success stories and promote them. ―Reward the people who help you meet the targets.
  • 20. MAKING THE SHIFT Persistence • Recognize that this is a marathon, not a sprint. • After every milestone, analyze what is working well and what needs improvement. ―Set goals to continue building on the momentum you've achieved. ―Keep ideas fresh by bringing in new change agents and leaders for to your guiding team.
  • 21. MAKING THE SHIFT Anchor Energy Efficiency in your Culture • Talk about the vision and goals for energy efficiency every chance you get. • Include the vision when hiring and training new employees. • Publicly recognize key members of your original guiding team, and make sure the rest of your employees remembers their contributions. • Create plans to replace key change leaders as they move on.
  • 22. HOW CAN WE HELP? CLASS 5 HALLBERG E N E R GY ENGINEERING ACHIEVING ENERGY ACHIEVING ENERGY EFFICIENCY THROUGH EFFICIENCY THROUGH PEOPLE TECHNOLOGY • Programs • Mechanical • Plans • Electrical • Materials • Commissioning • Tools • Energy • Consulting • Training