This document provides 6 tips for drawing attention: A) Begin and end projects often to maintain intrigue. B) Create contrast through varied formats, styles, tones to engage audiences. C) Use stories and narrative to draw people in emotionally. D) Leverage emotion to drive attention since it engages audiences more than facts. E) Focus on communicating the core idea in a compelling way.

1. Chris Lema

5. Awaken
the Intrigue
A

6. Begin &
End Often
B

7. Create lots
of Contrast
C

8. Draw them
in w/ Stories
D

9. Emotion
drives
Attention E

10. Focus on
the Big Idea
F