38 Things You Can Do With a Print File Besides Printing It

www.crawfordtech.com
38 Things You Can Do With a Print
File Besides Printing It
Crawford Technologies

Crawford Technologies Overview
• Founded in 1995 CrawfordTech
is a global software and services
solutions company
• Toronto, New York, Fort Collins,
Boston, London primary locations
• 4 Business Arenas
• Enterprise Output Management (EOM)
• Archive Management Solutions
• Enterprise Content Management
(ECM) Solutions
• Document Accessibility Services (DAS)
2
Canada’s Fastest
Growing Companies
‘10, ’11, ’12, ’13 & 14

Agenda
• Print Files defined
• What do you want to do with them?
• Why would you want to?
• How to accomplish these 38 objectives?

Print
Formats

Why would you want to do anything
other than print these files?
• Deal with printer obsolescence
• Extract data from them for integrity and tracking purposes
• Look at them for proofing purposes
• Make changes before you print them
• Transpromo, optimization, barcodes, etc.
• Save them for the future
• Mail optimization for cost savings
• Address document accessibility requirements
• Multi-channel distribution

Printer obsolescence
• Output to new printers
• Distribute print
• Centralize print
• Load balance across multiple printers
• Extend the lifetime of older printers
• Standardize print architecture and printers
• Extend life of legacy applications
6

Print Stream Transforms
• Convert from one print
format to another
• Typically automated with
spooler or workflow tool

Extract data
8
• Document Integrity tracking and reporting
• Document tracking
• Automated Document Factory
• Intelligent inserters
• Indexing print file
• Reprint
• Archive indexing and management
• Extract for reconstruction
• Recomposition or storage in XML/CSV

Document Reengineering
• Add bar codes
• Add QR Codes for multi-channel
communications
• Add Intelligent Mail Barcodes
• Postal Sortation
• Add finishing information (tray pulls, etc.)
• Index for ADF
• Create print run manifests for file-based
inserters & Post Office

Document
Reengineering
• Means making changes to bills,
statements and other mission-
critical transactional customer
communications post-
composition.
• Provides the ultimate in
flexibility for the printing and
mailing of transactional
customer communications that
are created using legacy print
streams.

Automated Document Factory
and
Document Integrity Solutions
• Audit
• Automated reprint
• Track for compliance
purposes
• Ensure duplicates are
not printed and mailed
• Cross reference to
ensure printing has
been done and on time

Document Accessibility Services
• Braille
• Large Print
• Audio
• eText
• Accessible PDF
• Mobile formats
for smart
phones
Extract content and convert into Alternate Formats:

Archive Management Solutions
Keep documents for later usage
• Archive & view
• Enterprise Content
Management (ECM)
• Report Output
Management
• eDelivery
• Electronic Envelope
• Digital Postal Mail

Commingling and Combining
• Combine multiple
print files
• Extract pages and
combine with other
pages from other
print files
• Commingling
• House-holding

Transpromo Document Re-engineering
Go from this … … to this …

Transpromo Document Re-engineering
• Remove hardcopy-oriented objects for electronic presentation
• Adding color to legacy black & white applications
• Detect available white space to apply text and image-based marketing content there
• Merge PDFs for marketing, regulatory or other informational purposes (Printserts)
• Add PURLS (personalized URLs)
• Add QR codes to direct smart-phone savvy customers to relevant offers and info
• Add color to black & white applications
Go from this … … to this
for a fraction of the traditional cost

Streaming
• Multi Channel Distribution
• Suppressing hardcopy for customers taking alternative
delivery methods
• Providing documents the way each customer wants
them

Providing documents the way each
customer wants them
• Print Stream Transforms
• Document Reengineering
• eDelivery
• Document Accessibility Services

38 Things you can do with print files besides printing
• Output to different devices
• Embed pages in other applications
• Extract information for indexing purposes
• Extract information for reconstruction
• Add bar codes
• Add QR Codes for multi-channel communications
• Add Intelligent Mail Barcodes
• Postal Optimization
• Add finishing information (tray pulls, etc.)
• Index for ADF
• Create print run manifests for file-based inserters & Post Office
• Automated reprint
• Track for compliance purposes
• Ensure duplicates are not printed and mailed
• Accessibility
• Alternate formats (Braille, Large Print, Audio, eText, Accessible PDF)
• Digital Postal Mail
• Suppress printed versions of mail pieces
• Ensure duplicates are not printed & mailed
• eDelivery
• Electronic Envelope – combine inserts in electronic
document
• Archive & view
• Store in ECM
• Report Output Management System
• Combine multiple print files
• Extract pages and combine with other pages from
other print files
• Commingling
• House-holding
• Redesign/Reformat
• Compliance formatting and content changes
• Change to/from duplex/simplex
• Transpromo
• Replace white space with 1:1 targeted messages
and graphics
• Convert to color
• Printserts
• Multi Channel distribution
• Mobile delivery
• Provide documents the way customers want them

Tools and Techniques
• Print Stream Transforms
• Operational Document Re-engineering
• Automated Document Factory/Document
Integrity/Production Management Systems
• Document Accessibility Services
• Archive Management Systems/ECM Integration
• Commingling and print file combining software
• Transpromo Document Re-engineering
• Streaming

Summary
• In the current economy, successful organizations are leveraging their Print
Files to do more with less, and are becoming the shining lights in the
industry
• Using Document Re-engineering and Print Stream Transforms, many
organizations are leveraging their Print Streams to achieve many
innovative, successful and profitable mileposts with minimal investments
• This includes leading edge initiatives such as Transpromo, Document
Integrity Solutions, Archive, Online Viewing, and Electronic Document
Distribution
• Document Accessibility Services can address the percentage of customers
with disabilities allowing you to address100% of your customers
• Many critical and even profitable initiatives can be accomplished quickly and
easily without the need for massive amounts of capital investment or
architecture redesigns

www.crawfordtech.com 22
Questions
Find us on Facebook, LinkedIn, Twitter and Google+
Visit, www.crawfordtech.com or
e-mail: sales@crawfordtech.com
Phone: 1.866.679.0864
Learn More…

38 Things You Can Do With a Print File Besides Printing It

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