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SlideShare utilise les cookies pour améliorer les fonctionnalités et les performances, et également pour vous montrer des publicités pertinentes. Si vous continuez à naviguer sur ce site, vous acceptez l’utilisation de cookies. Consultez notre Politique de confidentialité et nos Conditions d’utilisation pour en savoir plus.
A story about my ﬁrst tryst with technology.
And how that inspired how I look at ideas.
Is it serving a purpose? Does it mean something
to people vs. being frivolous?
Is it making a real positive diﬀerence?
Is it work that matters?
Is it long-term or has a long-term impact? It should never be a one-oﬀ
activation just for a cute video that gets a few million views.
Is it able to go big? Across segments, across communities,
cities, countries, maybe even continents?
Here’s the story of an idea using one of these…
to actually make a MESS
We took a cash machine which was serving a pretty basic purpose…
And pushed its capacity and its functions to solve a real life gap
In a fairly unconventional and unexpected manner.
Imagine what could be if brands started bringing
THE ADJACENT POSSIBLE as creative and product solutions!
I dream with open eyes of the day when a brand can help men see in colour.
Or take pictures with the ultimate camera – the human eye.
I dream of the day when real estate brands can 4D print colonies in space to aid exploration.
imagine nano-robots becoming as a widespread cure for cancer vs. just a test group.
Imagine a health insurance brand coming up with that idea.
Imagine the future of chatting and instant messaging. It’s Mind Messaging.
Telecom and Mobile brands – this is a technological possibility in the adjacent possible.
Imagine banking where you don’t need any cards or online banking or even branches.
A new banking branch actually customized for your very skin.
Could robotics and artiﬁcial intelligence be the future of brand
and… maybe even personal relationships?
As long as we create work through technology
that makes a MESS, we’ll be in pretty good hands.