This document provides an overview and analysis of Parle Products Pvt. Ltd., an Indian FMCG company. In 3 sentences:
Parle was formed in 1929 and is now India's largest biscuit manufacturer, holding a 40% market share, with products including Parle-G biscuits and Melody chocolate. An analysis of Parle includes a SWOT analysis, Porter's Five Forces analysis, and PESTEL analysis to understand its competitive positioning. A SPACE matrix scores Parle's financial position, competitive position, stability, and industry strength to evaluate its overall strategic position.
2. Parle Products Pvt. Ltd.
Introduction
Products
SWOT Analysis
Porter’s Five Forces Model
Competitive Strategy
PESTEL Analysis
SPACE Matrix
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3. Introduction
It is a food beverages FMCG Co.
Formed in 1929, 5000 cr business
40% market share
Owners Chauhan Family
Orignal Parle company slits into 3 separate companies :
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12 manufacturing units and 75 confectionaries
The vision and Mission of the Parle Company :
VISION : To be leaders in their business domain
MISSION : Maintaining high quality, introducing new & innovative products,
reaching every parts of India, remaining customers entry, constantly
upgrading our knowledge's.
Taglines : G – Genius
Tasty itna ki dil aa jaye
Melody khao khud jaan jao
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6. SWOT Analysis
S : Strength W : Weakness O : Opportunities T : Threats
Most popular brand
Similar products produced
by many companies
Eg. Marie, Glucose
Biscuit, Bourbon, etc
Innovative by introducing
products for health
conscious people
Rise in the cost of Raw
Materials
Affordable prices
Dependence on Parle-G
brand for most of its
revenue
Growth of food’s industry
in India
Competition from other
brands like Pepsico, ITC,
Britania, etc.
Strong supply chain
network
Aggressive marketing and
advertising
Popular subsidiary brands
Eg . Monacco, melody,
poppins, etc
Rise in purchasing power
of consumer
High brand recall Product line extensions
Diverse product portfolio
Eg. Biscuits, Sweets and
Snacks
Strong presence in rural
markets
Amounts the most sold
biscuits in the world
Variety of CSR activities
like design for change,
Olympic of gold quest,
etc.
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7. Porter’s Five forces Model
Rivalry Competition
-Strong Competition
- Intensive
Advertisements
- Price Wars
-Competition to a
limited density of
population
-Eg. Britania, ITC, etc
Threats of New Entrants
- Resistance is very low
-Structure of industry is complex
- Easy entry & tough competition
with new firms
- Huge investment in promoting
brands
- Existing players have high
competitive advantage
- High competitive industries requires
large investment, small players create
less impact
Bargaining powers of
customers
- Switching cost of goods is
very low
- No threat of buying 1
product over other
- Customers are never
reluctant to buy r try new
things
- Hence, bargaining power is
too high
Threat of Substitute Products
- Wide range of choices
- Plenty of substitute goods available
- Low switching cost
- Sufficient room for new product
development
- Eg. Traditional Indian home made
snacks, bakery products, etc
- Multiple brands with low
differentiation
-New co.'s compete at prices
Bargaining power of supplier
- Ample no. of substitute
suppliers available
- Raw Materials readily
available
- Most of raw materials are
homogeneous
- No monopoloy
- Suppliers have high
competition among themselves
-In all low bargaining power
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8. Competitive Strategy
Laying more emphasis on modern trade for the premium products
- Example : Milano, Hide & Seek, Simply Good, etc.
Focus on the existing range of products to consolidate its market position
Mainly, Be – available to each and every part of the country
Valuable products at all affordable prices
Serves to all classes of groups
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9. PESTELAnalysis
Political &
Legal
• Stability of government
• Conducive Environment for business
• Tax Policies
• International trade regulations & restrictions
• Employment laws
• Competition Regulation, Safety Regulation
• Contract enforcement law
• Government Support
• Consumer protection law
Economic
• Economic growth
• Interest rates and monetary policies
• Per capita disposable income
• Inflation rate
• Stage of business cycle
Social
• Income distribution
• Demographics of population
• Growth rate, age distribution
• Labour of social mobility
• Life cycle, education, fashion
• Living condition
• Health consciousness
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Technology
• Government research spending
• Industry focus on technological efforts
• New inventions and development
• Rate of technology transfer
• Energy use and cost
• Changes in IT , telecommunication, etc
Environment
• Environmental regulations and protection
• Eco-friendliness
• Low pollution as per the norms of the country
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11. SPACE Matrix
Financial position (FP)
• Return on investment
• Leverage
• Liquidity
• Working Capital
Competitive Position (CP)
• Market share
• Product Quality
• Product Life cycle
• Customer loyalty
• Capacity Utilization
• Technological change moderate
• Control over supplier and distributor
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-1
-2
-2
-2
-1
-2.5
-1
-10.5
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Stability position (SP)
• Rate of inflation
• Demand Variability
• Range of competing products
• Barriers to entry into the market
• Competitive Pressure
• Ease of exit from market
Industry Strength (IP)
• Profit potential
• Financial stability
• Extent leverage
• Resource Utilization
• Ease of entry into market
• Productivity capacity utilization
-2.5
-2
-1.5
-1.5
-1.5
-2.5
-11.5
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1
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13. • X axes IP + CP = 4.5
• Y axes FP + SP = 4.9
(continued…)
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