Here is an overview on e-commerce in Germany realized by HiPay.

1. S T A R T H E R E
Berlin
3,502,000 inhabitants
Munich
1,378,000 inhabitants
Hamburg
1,799,000 inhabitants
Cologne
1,017,000 inhabitants
E-COMMERCE
G E R M A N Y
63%
E-COMMERCE
C
O N T I N U
E
SOFORT Banking is an
alternative payment system
based on one of the most
used methods in Germany:
bank transfer.
Independent from any bank,
it enables customers to
make payments via the
online interface of their own
bank.
What about SOFORT
at HiPay?
In Germany, 15.80% of total
transactions through HiPay
Fullservice are made using
SOFORT with an average
shopping cart of 40 euros.
BUYING METHODS
C
O N T I N U
E
Giropay is the second most
used payment solution via
bank transfer in Germany.
It offers payment guarantee
and totally protects
merchants against defaults
of payment.
Klarna is the world leader in
deferred payment after
delivery (invoice, delivery,
transfer).
It allows customers to pay
for their purchases after
receipt. Klarna ensures
payment for all merchants.
SOLUTIONS OFFERED
BY HIPAY
C
O N T I N U
E
of the population
lives in a
big city
What are the payment methods offered by merchants
on their online store?
1
2
3
Sources:
E-commerce Europe, FEVAD, Les Echos,
SOFORT Banking, Giropay, Klarna
48.54%
Women
45.20% =
36,578,100
E-shoppers
64%
of users like
SOFORT
1 million
transactions on
average each month
33%
Increase of the conversion
rate among e-merchants
offering Giropay
35 million
potential e-shoppers
thanks to Giropay
7.1 billion euros
of transactions went
through Klarna in 2014
10%
of market shares
in Europe
45,000+
Online stores offering
Klarna in Europe
64%
of e-shops offer
SOFORT
Top 1
Biggest market
share progression
80%
of banks affiliated
to Giropay
25 million
transactions
generated through
SOFORT in 2014
2X more used in 4 years
SOFORT
Payment by
invoice and on
delivery
PayPal
Bank transfer & E-wallet
€1,351
Average shopping cart
/ customer / year
€7.2 billion
M-commerce
sales revenue in 2014
21%
Bank cards
20%
E-wallet
28%
Payment by invoice,
payment on delivery...
31%
Bank transfers
€76.5 billion
E-commerce
sales revenue in 201434.50 million
Connected
households
119%
Mobile penetration
rate
69 million+
Web users
€43,053
GDP per capita 40.70%
Households
51.46%
Men
S
29% Cosmetics
54% Clothing
47% Books
39% Electronics
2014 top online sales
SSS
SSSS
+ -
X / =
4X more used than
bank cards
Bank transfer
SS
€
€
S
followus @hipay
www.hipayfullservice.com
DEMOGRAPHICS
st