A presentation I made for an english course at Telecom SudParis.

1. USER GENERATED CONTENT
The future of the media ?
By Maxime Guedj / @imacrea
June 2009

2. OLD MEDIA VS NEW MEDIA
What’s the difference ?

3. YOU !
UGC made NEW media

4. A NEW LANDSCAPE
New media are now called “Social Media”

5. LET’S COMPARE !
Twitter VS NY Times
YouTube VS CNN

6. WHAT PEOPLE CAN DO
3,118,547 views on YouTube

7. Flickr
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IS UGC THE FUTURE ?
What do YOU think ?

8. N O!
UGC IS NOT THE FUTURE
Guess which media made the biggest buzz ever ?

9. IT’S THE TV !
The Susan Boyle Case
As of 27 April, the number exceeds 170 million and is increasing by about 8 million daily.

10. Flickr
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tie
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WHAT MATTERS TODAY ?
Revenue Model

11. A NEW COMPETITION
UGC VS Pro content ?

12. Unique Visitors 03/09 Ad $ expected
73M 200M
6,60M 120M
Source : zmogo.com
AGGREGATOR VS MEDIA PRODUCER
Each one tries to evolve to resist to the crisis

13. 4/14/2009
.com
volution
.i nternete
Thanks www
THE YOUTUBE CASE
Sink or Swim ?

14. ickr
yo n Fl
aph
ogr
st odd
nk
Tha
WHO WILL WIN ?
Maybe it won’t be YOUR choice finally...

15. USER GENERATED CONTENT
The future of the media ?

16. CURRENT TV
The first American 24-hour network based around viewer-created content