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Indiegogo Lab 3/20 Slides
- 1. Indiegogo Lab Johnathon Purcell, Alice Ely, Ben Bateman, Bret Harris #gogolab| @indiegogo
- 2. 2 Agenda • Introduction to Indiegogo • Pitch • Perks • Running and Promoting a Campaign
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- 5. 5 How is Indiegogo different? • First and largest global platform • Flexible vs. fixed • No application process • Great customer support • Merit-based
- 6. 6 What are the benefits of an Indiegogo campaign? • Raise money • Gain visibility • Gauge demand & mitigate risk • Connect with your audience
- 9. 9 Goal: The Green Bar Effect People want to give to successful projects.
- 10. 10 Setting a Reasonable Goal • 87% of campaigns that hit their goal exceed it Raise more than your goal. 13% 87% Exceed Goal At Goal
- 11. 11 Pitch Video Launched campaigns with a pitch video raise 370% more compared to ones without a pitch video.
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- 13. 13 Video: Kristen Shaw’s Cabin 207 • Answer the who, what, when, where, why, and how • Tell your story • Keep it under 3 minutes • Include a strong call to action • Express gratitude
- 14. 14 Pitch Text • Plan your pitch real estate • Show your project or product • Provide infographics • The more you tell, the more you sell
- 15. 15 The Perks Purpose of perks What is a perk? What perks can accomplish
- 16. 16 Purpose of Perks • Passion • Pride • Participation On Average, campaigns with perks raise 143% more than campaigns without perks Perks can motivate contributors to give out of:
- 17. 17 What are perks? • A physical object • Swag • Your product Good or Product
- 18. 18 What are perks? • Event • Recognition • Volunteer • Participation Experience
- 19. 19 What are perks? • A song • Subscription to newsletter • Exclusive insight into project’s progress Digital Good
- 20. 20 • Dinner with a celebrity or influential individual • Special skill • Access to exclusive places What are perks? In-kind Perk
- 21. 21 What can perks accomplish? • Thank you letter • A phone call • An expression of gratitude Make contributors feel valued
- 22. 22 What can perks accomplish? • T-shirts • SWAG • Creative involvement Show off participation
- 23. 23 Think Fulfillment • Do the math on perk pricing (your time counts) • Know how you’ll fulfill at 10 and 10,000 units • Research international shipping
- 25. 25 Pre-Launch Build out your team • Campaigns with a team raise 339% more than campaigns that run solo Create an inner circle • Friends, family, colleagues, past supporters • Raise 30% of funds from this group Build your social media presence, post teasers Engage your Networks
- 26. 26 Launch • Launch on a Monday or Tuesday in the morning • Run your campaign for 21-45 days When to launch your campaign
- 27. 27 Launch Indiegogo Page • Campaigns with updates raise 286% more funds Person-to-Person Outreach • Networking events, Meetup.com Activate your networks Email • Email brings in 20% more funding than any other source Social Media • 22% of a campaign’s funds raised comes from social media Press/Bloggers • Local newspapers, websites, blogs
- 28. 28 Active Engagement Keep up momentum
- 29. 29 Over-active Engagement • Starting from zero • Over-promoting too soon • “Panhandling” • Spamming • One-way communication Promotional Mistakes
- 30. 30 Campaign Completion Finishing Strong • Update frequently until deadline After deadline • Follow up about fulfillment • Use your campaign for marketing • Thank your contributors • Become part of the Indiegogo community!
- 31. 31 Move Loot, Bill Bobbitt and Shruti Shah • Rented their first warehouse with the Indiegogo campaign funds • Raising seed round • Joined Ycombinator • Hired their first employees Where are they now?
- 33. 33 Our team is here for YOU! Campaigner Field Guide landing.indiegogo.com/ iggfieldguide/ Additional Questions support@indiegogo.com