Communication and Information Services in Tele Communication deals with Communication Mix and Tele communication services mix in India.

2. Communications and the
Services Marketing
Company
External Marketing
Communication
Internal Marketing
Vertical
Communications
Horizontal
Communications
Advertising Sales
Promotion Public
Relations
Direct Marketing
Employees
Interactive Marketing
Customers
Personal Selling
Customer Service center
Service Encounters Servicescapes

3. The Integrated Marketing
Communication MIX
Advertising
 Sales Promotion
 Direct Marketing
 Public Relations
 Publicity
 Personal Selling
 Cyber Marketing.


4. 
Advertising: A paid, impersonal mass
communication with a clearly-identified sponsor.

Sales promotion: Demand-stimulating activity
designed to supplement advertising and
facilitate personal selling.

Direct marketing: Form of communication that
allows businesses and nonprofits to
communicate straight to the customer, with
techniques such as mobile messaging, email,
interactive consumer websites, online display
ads, fliers, catalog distribution

5. 
Public relations:A planned communication effort by an
organization to contribute to generally favourable
attitudes and opinions toward an organization and its
products.

Publicity: A special form of public relations that
involves news stories about an organization or its
products.

Personal selling: The direct presentation of a product
to a prospective customer by a representative of the
selling organization.

Cyber Marketing: Internet based
promotionthroughwebsites,banners, email, etc.

6. Tele- Information Services


Tele-information services are based on an alliance of
digital Tele Communication and Computer
Technology that play an important role in inter-human
communications. It is a classification of information
flows broken down so that the presentation and
information content are not confused with the character
of the information flow.
Tele-information services consist of four definable
information traffic patterns
being allocution, conversation, consultation and registrati
on.

7. Growth of Tele Communication In
India

9. Tele Communication Services Mix
(6Ps)
PRODUCT
 PRICE
 PLACE
 PROMOTION
 PEOPLE
 PROCESS


10. PRODUCT
Pre-paid
 Post-paid
 Blackberry Wireless Handheld
 Value Added Services (VAS)
 Features like chat, games, ringtones
video clips etc.
 On-the-move information service.
 Black list callers.
 Social Products.


11. 
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PRICE
World‟s cheapest price rates.
Customer based pricing strategies.
Flexible pricing mechanism
Controlled by TRAI.
Monthly price plans are available.
Rewards on the usage.
Bharti Airtel is one of the leading alternative
providers of telecommunications services in
India, and among the top ten global carriers
offering services in 17 other countries,
particularly in Africa.

12. Telecom service provider has wide and
extensive presence even in the remotest
areas.
 Telecom service provider has Customer
Care Touch Points.
 Distributors like

E.g. Paan shops, grocery stores,
chemists, outlet etc.


13. PROMOTION
Airtel Introduced “Do not disturb” policy.
 Vodafone Introduces ZOOZOO for Value
Added Services without any Cellibrity
 Idea Introduces Idea of „Participative
Management‟.
Two-way communication is encouraged
between government and public with
Abhishek Bachan
„Mobile is a life-transforming tool for
millions. It changes lives!‟


14. PEOPLE

15. PROCESS
Process for services is very easy and
customer can avail it very easily.
 Each service provider has a customer
support no. which can be dialed from
anywhere in India.
 And Services like -SIM cards, Recharge
Vouchers., Service outlets., Digital TV
services.
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