Women & Digital Leadership

Kristy Anamoutou - 08 March 2017
Women as Digital Leaders
Digitalisation - new ways of working together and leading
BalanceForBusiness Ottobrunn

08 March 2017 Women Digital Leaders| Kristy Anamoutou2
Can you name 1-2-3-5 men considered as digital leaders ?

Men Digital Leaders

Can you name 1-2-3-5 women considered as digital leaders?

Women digital leaders

A Man’s world of Tech…
http://www.nytimes.com/2012/06/03/technology/lawsuit-against-kleiner-
perkins-is-shaking-silicon-valley.html

Master story tellers

Digital Leaders Net Worth
WOMEN
OPRAH WINFREY $2,9 Bn
MARGARET WHITMAN $2,3 Bn
SHERYL SANDBERG $1,35 Bn
MARISSA MEYER $430 M
VIRGINIA ROMETTI $45 M
MARRY BARRA $28 M
ELIZABETH HOLMES $ 4,5 Bn > $0

Digital Leaders Net Worth
WOMEN MEN
OPRAH WINFREY $2,9 Bn BILL GATES $85,6 Bn
MARGARET WHITMAN $2,3 Bn JEFF BEZOS $72,6 Bn
SHERYL SANDBERG $1,35 Bn MARK ZUCKERBERG $55,9 Bn
MARISSA MEYER $430 M LARRYPAGE $40,3 Bn
VIRGINIA ROMETTI $45 M ELON MUSK $13,9 Bn
MARRY BARRA $28 M RICHARD BRANSON $5 Bn
ELIZABETH HOLMES $ 4,5 Bn > $0 PETER THIEL $2,7 Bn
Bn: Billion
M: Million

1. THE HIDDEN FIGURES
The untold stories of women & digital leadership

<MARISSA
MEYER/>
Yahoo’s False Prophet: How Marissa Mayer Failed
to Turn the Company Around
Todd Spangler
NY Digital Editor

Becoming a Digital Leader in 2017: the entrepreneurial era

<LEILA
JANAH/>
https://www.facebook.com/leilajanah/ http://www.leilajanah.com/

(Leadership x Diversity) = Opportunities

Women in Tech companies
CONFIDENTIAL
Google
Facebook
Twitter
Microsoft
Apple
Amazon
Intel
Alibaba
Indiegogo
Yahoo
Cisco
Pinterest
LinkedIn
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Womeninleadershipposition
Women in the overall workforce
Source of data for the graph:
https://apps.voxmedia.com/at-preview/theverge-leadership-diversity-scorecard/?initialWidth=1023&childId=theverge-leadership-diversity-scorecard__graphic
http://fortune.com/2014/08/29/how-tech-companies-compare-in-employee-diversity/

Diversity Maturity Grid
IMPACT
INFLUENCE societal
economical
low
highhigh
low
lowhigh
highlow
EXPERIMENT ESTABLISH
EMBEDEVOLVE
“It’s because we are leaders,
that we disrupt I&D practices.”
“We value a diverse
workforce.”
“I&D is understood and
we have the baseline.”
“I&D is important to our
success.”

Diversity
(Leadership x Diversity = opportunities)
IMPACT
INFLUENCE societal
economical
low
highhigh
low
lowhigh
highlow
Leadership

Diversity
High Leadership Impact + High Diversity Influence = High Opportunities
IMPACT
INFLUENCE societal
economical
low
highhigh
low
lowhigh
highlow
Leadership
Exponential
Opportunities
=
Women Digital Leaders

Women in Tech companies
CONFIDENTIAL
Google
Facebook
Twitter
Microsoft
Apple
Amazon
Intel
Alibaba
Indiegogo
Yahoo
Cisco
Pinterest
LinkedIn
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Womeninleadershipposition
Women in the overall workforce

Women in Tech Company Maturity Grid
IMPACT
INFLUENCE societal
economical
low
highhigh
low
lowhigh
highlow
EXPERIMENT ESTABLISH
EMBEDEVOLVE

2. LEADERS, HACKERS & ARTISTS
The super-power of the digital giants & the hacker mindset
applied to Inclusion & Diversity

Digital Giants Tactics
Master Customer Networks Build Platforms, not just Products Turn Data into Assets
Innovate by rapid experimentation Adapt your Value Proposition

<BUILD PLATFORMS, NOT JUST PRODUCTS/>
“A platform is a business that creates
value facilitating direct interactions
between two or more distinct types of
customers.”
Andre Hagiu & Julian Wright,2015
Three key shifts in a platform strategy:
1) From resource control to resource
orchestration.
2) From internal optimization to external
interaction.
3) From a focus on customer value to a
focus on ecosystem value.

< HARNESS CUSTOMER NETWORKS />

< TURN DATA INTO ASSETS />

< INNOVATE BY RAPID EXPERIMENTATION />
7 principles of Experimentation
1. Learn Early
2. Be Fast and Iterate
3. Fall in Love with the Problem, not the Solution
4. Get credible Feedback
5. Measure What Matters Now
6. Test Your Assumptions
7. Fail Smart

The Hacker Mindset
• A way of thinking creatively about problems
Revisit assumptions
• Build as quick as we can > Move fast and break
things
“Never being satisfied with where you are at now.
Never being afraid to throw away a good thing in the
pursuit of a greater thing. Never feel comfortable.”
How do we hack our ways of leading
to improve figures / facts / stories
about women in the company?

Growth hacking parenthood
Fathers are the main workforce available
to advocate & support gender diversity
Girl can make & fix robots
Hackathon for family

Look for your Meryl Streep
https://youtu.be/HT2AWK1Xr4U?t=2m31s

Leaders are artists…

— Beyond Curie is a design
project that highlights
badass women in science,
technology, engineering +
mathematics.
https://www.beyondcurie.com/

To go further…
• Facebookonline training on managing biases:
https://managingbias.fb.com/
• The Harvard ProjectImplicit: a variety of test to reveal to
people their biases
https://implicit.harvard.edu/implicit/selectatest.html

Women & Digital Leadership

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