Our Head of Legal, Darine Fayed, spoke about GDPR on Nov 16th 2017 in Berlin in partnership with Dr. Thomas Schwenke. This is the speech presentation.

1. GDPR and digital
communication
Darine Fayed
Head of Legal & DPO
@mailjet

2. What is GDPR?
General Data Protection Regulation
A regulation by which the European Parliament, the
Council of the European Union and the European
Commission intend to strengthen and unify data
protection for EU residents.

3. Why It Matters
… To Everyone
3
€ 20M 4%
annual global turnover
25/05/2018
Application Date
Shared responsibility:
Data Controllers,
Processors
& Sub-Processors

4. 01 Quiz: Does GDPR Affect You?
What GDPR Affects In Your Company02
03
04
Focus: 3rd Party Suppliers
Mailjet’s own GDPR journey

5. GDPR QUIZ
01

6. 6

7. WHO GDPR
AFFECTS
02

8. 8
• CEO
• Legal / Compliance
• CMO
• CTO
Who Will Be Affected By GDPR?

9. Marketing IT Legal
Data Collection Privacy by Design Terms of Use
Email Marketing Right To Be Forgotten Privacy Policy
Customer Profiling Third Party Providers Clauses
Consent Security of Processing Data Transfers
What You Need To Adapt

10. Examples.

11. #1 - Privacy Policy
We have aligned our policy to be GDPR compliant, have you?
11

12. #2 - Email Marketing
Customers will have control of their own data
12
1. New consumer opt-in permission rules and
proof of consent storing systems
2. Old consumer new opt-in permission if a
permission is missing
3. Transparency on data collection and
automated profiling
4. All contacts need to be able to:
• Unsubscribe from any lists
• Be erased from any system
• Request copy of their data
• Take their data

13. Clear Consent
With double opt-in and a clear path to opt-out
13

14. Clear Consent
Example of a clear consent email
14
You agree that <Your company name> collect, use and disclose the personal
information you have provided in this form. You also hereby authorize the
provision of marketing materials in accordance with our privacy policy
<available at Link>.
Please check the appropriate boxes if you agree: <Checkbox> "

15. Clear Examples Of Customer Rights
DON'T: Opt-out pre-checked box
DON'T: Soft Opt-in: Prefilled checkboxes where the user has to
remove the checkmark in case of disinterest.
DO: Double opt-in. Clear declaration of consent. Easy to
understand and identify your company.
DO: Confirmation email, with the specific purpose of the consent
& linking your privacy policy
DO: Remind customer that they can Opt-out easily and at any
time.
15

16. 03
FOCUS:
3RD PARTY
PROVIDERS

17. 17
You’re Tools Collect Endless Data
Do you know what their collecting?

18. Your Tools, Could Get You Fined
18

19. X
Can your email solution help you…
All communication
with your contacts
under GDPR requires
explicit consent.
Example: Your Email Provider
Large amount
of personal data
stored and processed
by your ESP.
Your ESP must provide the ability for you
to erase your clients’ data records on
request (right to be forgotten).

20. Bad Growth Hacks
01 Linkedin Email Scrapping
02 Unsolicited Newsletters
03 Buying Email Lists

21. 05
MAILJET’S
GDPR
JOURNEY

22. 22
Mailjet: The All-In-One Email Provider
A team of experts
+ 130 employees globally
80% growth YoY
Global deliverability consulting
European Leader
+ 1.5B emails a month
+100,000 clients
A trusted technology
Email sending specialist
Marketing & transactional email

23. The Resources You Need
Head to: www.mailjet.de/dsgvo/
23

24. Updated as of 10 November, 2017

25. Questions
I’m here all evening! Happy to answer your
burning GDPR and email marketing questions.