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Les dessous du piratage
Les dessous du piratage
- Nom et prénom
- Les adresses postales et électroniques
- les numéros de téléphone
- les préférences sexuelles
- les coordonnées GPS
32 Millions de comptes
15 000 comptes avec des adresses liées à l'administration
américaine (.gov) ou à l'armée (.mil)
Les dessous du piratage
- Diffusion des données sur le DeepWeb
- 19$ soit 17€ pour retirer vos données de la liste
- Diffusion toutes les semaines d’une partie de la
liste pour augmenter la pression
- Diffusion sur le site de torrent The Pirate Bay
Des évolutions compromises
- Une confiance minime par rapport à la plateforme
- Une annulation de introduction en Bourse d’Avid Life Media (200 Millions)
- 5 Millions d’inscriptions depuis le piratage
- Investissement colossal dans la sécurité
- Un référencement sur les moteurs de recherches discret
Démission du patron de Ashley Madison
- Biderman est devenu CEO d'Avid Life Media et Ashley
Madison en 2007
- Il écrit les publicité d’Ashley Madison (Contenu Choquant)
- Lors du piratage, aveux d’impuissance
- 28 Août 2015, démission du groupe
Nouvel axe de communication
Nouvel axe de communication
Nouvel axe de communication

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Ashley Madison - La stratégie d'entreprise (Transformation)

  • 1.
  • 2. Les dessous du piratage
  • 3. Les dessous du piratage - Nom et prénom - Les adresses postales et électroniques - les numéros de téléphone - les préférences sexuelles - les coordonnées GPS 32 Millions de comptes 15 000 comptes avec des adresses liées à l'administration américaine (.gov) ou à l'armée (.mil)
  • 4. Les dessous du piratage - Diffusion des données sur le DeepWeb - 19$ soit 17€ pour retirer vos données de la liste - Diffusion toutes les semaines d’une partie de la liste pour augmenter la pression - Diffusion sur le site de torrent The Pirate Bay
  • 5. Des évolutions compromises - Une confiance minime par rapport à la plateforme - Une annulation de introduction en Bourse d’Avid Life Media (200 Millions) - 5 Millions d’inscriptions depuis le piratage - Investissement colossal dans la sécurité - Un référencement sur les moteurs de recherches discret
  • 6. Démission du patron de Ashley Madison - Biderman est devenu CEO d'Avid Life Media et Ashley Madison en 2007 - Il écrit les publicité d’Ashley Madison (Contenu Choquant) - Lors du piratage, aveux d’impuissance - 28 Août 2015, démission du groupe
  • 7. Nouvel axe de communication
  • 8. Nouvel axe de communication
  • 9. Nouvel axe de communication