status of fruits and vegetable in India and abroad

1. Pramod Tambade

2. CONTENTCONTENT
 The food processing sector in India an overview
 Industry segment
 Introduction to fruits & vegetable sector
 Indian Fruit and vegetable industry
 Global Fruit and vegetable industry
 Production share of horticultural crops
 Revolutions of agriculture products
 India's production of fruits & vegetables,
 Exports
 Processed Fruits & Vegetables
 Competition in market
 SWOT Analysis
 References

3. THE FOOD PROCESSING SECTOR INTHE FOOD PROCESSING SECTOR IN
INDIAINDIA AN OVERVIEWAN OVERVIEW
The food processing sector is critical to India’s development, for it
establishes a vital linkage and synergy between the two pillars of the
economy—Industry and Agriculture.
The enormous growth potential of this sector can be understood from the
fact that food production in the country is expected to double in the next 10
years,
while the consumption of value-added food products will also
correspondingly grow.
The growth of this industry will bring immense benefits to the economy,
raising agricultural yields, enhancing productivity, creating employment and
raising life-standards of a large number of people across the country,
especially those in rural areas.

4. INDUSTRY SEGMENTATIONINDUSTRY SEGMENTATION
The Indian Food and Food Processing
industry (FPI) primarily
 Fruits & Vegetables (F&V)
 Dairy
 Meat, Poultry and Marine
 Grains and Seeds
 Packaged Foods including beverages
Relative Share of Various Food
Segments in Food Processing
Status of Food Processing Industry in India
01 Rank of Industry 5th
02 Employment in lakhs 16
03 % of total Industrial Labor Force 19
04 Total Industry Output in percentage 14
05 Output as % of GDP 5.50(26%)
06 Estimated Turnover (rupees in crores) 2,50,000
07 Unorganized Sector (rupees in crores) 1,11,200

5. INTRODUCTIONINTRODUCTION
 Fruits and vegetables typically
constitute an essential part of the
daily diet in India.
 India ranks second in fruits and
vegetables production in the world,
after China.
 It has the distinction of producing
almost all-tropical and exotic fruits
and vegetables.
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6.  As per National Horticulture Database published by National
Horticulture Board, during 2014-15 India produced 86.602 million
metric tonnes of fruits and 169.478 million metric tonnes of
vegetables.
 The area under cultivation of fruits stood at 6.110 million hectares
while vegetables were cultivated at 9.542 million hectares.
 India is the largest producer of ginger and okra amongst vegetables.
Second largest producers of potatoes, onion, cauliflowers, brinjals
etc.
 Of Amongst fruits, the country ranks first in production of Bananas
(22.94%), Papayas (44.03%) and Mangoes (37.57%).
INTRODUCTIONINTRODUCTION
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7. INDIANINDIAN
FRUIT AND VEGETABLE INDUSTRYFRUIT AND VEGETABLE INDUSTRY
•India with its current production of around 86 million MT of fruit about 8% of the world’s
fruit production.
•Growth rate:-
The fruit production : 3.9% per annum
fruit processing sector : 20% per annum.
frozen fruits & vegetables : 121% per annum.
dehydrated fruits & vegetables : 24%. per annum.
•15% of the world’s production of vegetables.
•The current production level is over 170 million MT for vegetables
•The total area under vegetable cultivation is around 9.5 million hectares , which is 3% of
the total area under cultivation in the country.
•In case of vegetables, potato, tomato, onion, cabbage and cauliflower account for around
60% of the total vegetable production in the country.

8. GLOBLEGLOBLE
FRUIT AND VEGETABLE INDUSTRYFRUIT AND VEGETABLE INDUSTRY
Diverse climate ensures availability of all varieties of fresh F&V
The total production of F&V in the world is around 410 MT.
While there are almost 180 families of fruits that are grown all over the
world, citrus fruits constitute around 20% of world’s total fruit production.
On average of 40% in developing & 70% in developed countries against
India only 2.0-2.5%
The value addition in
China 23%,
Philippines 40%,
UK 200%
India 20%
Sr.no. Country % of F&V processing
01 China 40
02 Thailand 30
03 Brazil 70
04 Philippines 78
05 Malaysia 80
06 India 02

9. PRODUCTION SHARE OF HORTICULTURAL CROPS
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10. REVOLUTIONS OF AGRICULTUREREVOLUTIONS OF AGRICULTURE
PRODUCTSPRODUCTS
Sr. no. Revolutions Productions
01. White Milk
02. Golden Honey
03 Golden Fiber Jute
04. Blue Fish
05. Green Food grains (Cereals, Wheat,
Leguminous plant)
06. Grey Fertilizer
07. Red Meat & Tomato
08. Round Potato
09. Silver Fiber Cotton
10. Silver Egg/Poultry
11. Yellow Oil seeds

11.  The horticultural crops in the country presently covers 17.19
million hectares of land.
 India is the largest producer of mango and banana in the world and
has fifth position in the production of pineapple and sixth in the
production of orange, tenth in the production of apple.
 India is the largest producer of ginger and okra amongst vegetables
and ranks 2nd
in potatoes, onions, cauliflowers, brinjal, Cabbages
etc.
INDIA’S PRODUCTIONINDIA’S PRODUCTION
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12. Fruits/Vegetables Quantity produced per annum 2013-
14 (000’ Tonnes)
Ranking in
world
Banana 24,871.63 01
Papaya 5,154.12 01
Mango 16,310.31 01
Pineapple 1,511.32 05
Orange 1,198.20 06
Apple 1915.37 10
Peas 3,723.28 -
Okra 5,665.08 01
Cauliflower 6,860.15 02
Brinjal 12,271.14 02
Cabbage 7,456.28 02
Potato 42,602.36 02
INDIA’S PRODUCTIONINDIA’S PRODUCTION
Source: APEDA

13. Source: Report of Planning Commission Working Group on Horticulture and Plantation Crops for XIIth Plan
GROWTHGROWTH
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14. Source: Report of Planning Commission Working Group on Horticulture and Plantation Crops for XIIth Plan
PROJECTION OF PRODUCTION, AREAPROJECTION OF PRODUCTION, AREA
& PRODUCTIVITY& PRODUCTIVITY
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15. Source: Report of Planning Commission Working Group on Horticulture and Plantation Crops for XIIth Plan
PROJECTION REGARDING PERPROJECTION REGARDING PER
CAPITA AVAILABILITYCAPITA AVAILABILITY
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16. CLASSIFICATIONS OF VEG.CLASSIFICATIONS OF VEG.
Sr. no. Type of vegetable Examples
1. Earth vegetables Sweet potato, Carrots
2. Modified Stem, Tubers Potato
3. Modified buds, bulbs Onion, Garlic
4. Leafy vegetables Cabbage, Spinach, Lettuce
5. Flower/flower buds Cauliflower
6. Fruit vegetables Legumes, Beans
7. cereals Sweet corn

17. Sr.
no.
Types of Fruits Examples
1. Fleshy Fruits Apple, Apricot, Cherry, Dragon Fruit, Lychee,
Mango, Papaya, Peach
2. Dried Fruits Almond, Cashew, Hazelnut, Walnut
3. Citrus Fruits Grapefruit, Lemon, Lime, Orange
4. Melons Watermelon
5. Berries Blackberries, Blueberries, Grapes, Raspberry,
Red Currant, Strawberry
6. Miscellaneous Fruits Banana, Blackcurrant, Coconut, Crowberry
CLASSIFICATIONS OF FRUITSCLASSIFICATIONS OF FRUITS

18. TRENDS IN FRUITS ANDTRENDS IN FRUITS AND
VEGETABLES PRODUCTIONVEGETABLES PRODUCTION
81.28
Source: APEDA
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19.  The vast production base offers India tremendous opportunities for
export. During 2015-16, India exported fruits and vegetables worth
Rs. 8,391.41 crores which comprised of fruits worth Rs. 3,524.50
crores and vegetables worth Rs. 4,866.91 cores.
 Mangoes, Walnuts, Grapes, Bananas, Pomegranates account for
larger portion of fruits exported from the country while Onions,
Okra, Bitter Gourd, Green Chilles, Mushrooms and Potatoes
contribute largely to the vegetable export basket.
 The major destinations for Indian fruits and vegetables are UAE,
Bangladesh, Malaysia, Netherland, Sri Lanka, Nepal, UK, Saudi
Arabia, Pakistan and Qatar.
EXPORTSEXPORTS
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20. Source: APEDA
EXPORTS FROM INDIAEXPORTS FROM INDIA
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21.  Horticulture accounts for 30% of India’s agricultural GDP from 8.5% of the
cropped area.
 India’s major exports include onion, mango pulp, fresh mangoes, dried walnuts,
fresh grapes.
 India’s biggest export markets are South Asian & Middle east Countries.
 India’s share in the global market is insignificant – it accounts for 1.7% of the
global trade in vegetables and 0.5% in fruits
 Though India's share in the global market is still nearly 1% only
 There is increasing acceptance of horticulture produce from the country.
 This has occurred due to concurrent developments in the areas of state-of-the-art
cold chain infrastructure and quality assurance measures.
GDP OF FRUIT & VEGETABLEGDP OF FRUIT & VEGETABLE

22. FOLLOWING F & V ARE COMMONLYFOLLOWING F & V ARE COMMONLY
PROCESSEDPROCESSED
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23. FOLLOWING F & V ARE COMMONLYFOLLOWING F & V ARE COMMONLY
PROCESSEDPROCESSED

24.  Processed forms of fruits & vegetables in India include jams,
juices, pickles, chutney, and fruit concentrates.
 While the fresh fruits & vegetables market in highly unorganized
with local farmers, wholesalers, and intermediaries selling
directly to customers, the processed F&V market is somewhat
organized with presence of national and international players.
COMPETITION IN FRUITS &COMPETITION IN FRUITS &
VEGETABLES INDUSTRYVEGETABLES INDUSTRY

25. Company name (Brand) Major products
HUL (Kissan) Jams, ketchup, sauces, spreads, fruit juices
Mother Dairy (Safal) Frozen F&V (peas, carrots, etc)
Priya Foods (Priya) Pickles, chutney, fruit pulp
Cremica Sauces, condiments, spreads, dips, syrups
Namdhari Fresh Packaged fruits and vegetables, exotic vegetables
COMPETITION IN FRUITS &COMPETITION IN FRUITS &
VEGETABLES INDUSTRYVEGETABLES INDUSTRY

26. Company name (Brand) Major products
Reliance Fresh Fresh fruits & Vegetables
Parle agro RTS, Juice
Mapro Jam, Squash, Cordial
Godrej Agrovet Fresh fruits & Vegetables
Bharti Retail Fresh fruits & Vegetables
COMPETITION IN FRUITS &COMPETITION IN FRUITS &
VEGETABLES INDUSTRYVEGETABLES INDUSTRY

27. Company name (Brand) Major products
Adani Agri Fresh Fresh and processed fruits
Heinz Ketchup
Mysore Fruit Products Pvt.
Ltd.
Fruit Pulps, Fruit Concentrates, Fruit Compounds and
Fruit Juices.
ITC Choupal Fresh fruits & Vegetables
Big Apple Fresh fruits & Vegetables
COMPETITION IN FRUITS &COMPETITION IN FRUITS &
VEGETABLES INDUSTRYVEGETABLES INDUSTRY

28. SWOT ANALYSISSWOT ANALYSIS
StrengthsStrengths
 Major areas of the State are blessed with natural resources like
ample rainfall, suitable soil, topography surface and ground
water resources and good climate for production of variety of
Fruits & Vegetables crops.
 Round the year availability of raw materials.
 Vast network of manufacturing facilities all over the country.
 Vast domestic consumption market.

29. • 52% cultivable land
compared to 11% world
average
• All 15 major climates in
the world exist in India
• 46 out of 60 soil types
exist in India
• 20 agri-climatic regions
• Second-largest fruit and
vegetable producer
• Among the top five producers worldwide of rice,
wheat, groundnuts, tea, coffee, tobacco, spices,
sugar and oilseeds.
• Sunshine hours and day length
are ideally suited for round the
year cultivation
SWOT ANALYSISSWOT ANALYSIS

30. WeaknessesWeaknesses
 Inadequate infrastructure facilities.
 High upfront capital investments.
 Lack of adequate quality control & testing protocols.
 Large number of intermediaries resulting in inefficient supply chain
and increase in prices.
 Low packaging aesthetics.
 Huge wastage across the supply chain leads to lower level of
processing and hence low value addition.
SWOT ANALYSISSWOT ANALYSIS

31. OpportunitiesOpportunities
 Government incentives (priority sector, tax relief, R&D support, etc.)
 Increasing western influence on Indian palate (cheese, pasta, sauces,
cereals, aerated drinks, juices, yoghurt, etc.) which is driving the
demand for processed foods.
 Raising income levels and changing consumption patterns.
 People prefer ready-to-use food items.
SWOT ANALYSISSWOT ANALYSIS

32. ThreatsThreats
Traditional preference for fresh food especially in rural areas.
Affordability.
High supply chain costs.
High inventory carrying cost and high packaging cost.
Competition from global players.
SWOT ANALYSISSWOT ANALYSIS

33. 1. www.apeda.gov.in
2. www.mofpi.org.in
3. Retailing And Branding Of Vegetables And Fruits: An Exploratory
Study By Hemant Kumar P. Bulsara and Manita Matharu
4. Report of Planning Commission Working Group on Horticulture and
Plantation Crops for 11th
Plan
REFERENCESREFERENCES
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34. THANK YOU
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