4. Overview
Promotech = European Business Innovation Centre
Objective : Support new innovative activities in Lorraine
Activities :
Coaching of entrepreneurs
Promotion of entrepreneurship
SME development
Incubator activity
European network support
5. Keys figures
- 1985 CEI certified EC BIC
- 1988 Technopôle Nancy Brabois
- 2010 30 years of activities.
> 571 enterprises have been created
> 337 SMEs have been diversified
Promotech CEI - Supporting document for DIGI-Awards applications – April, 29th 2011
6. Promotech offer
Coaching process for business creation
Awareness/ Incubation
Coaching
Detection /monitoring
To impulse creation ideas in To guide the making of Business launch and
relation with current trends business plan and adjust project pilot in order
of economic environment. it to meet funding to make successful
attempts. activity.
Incubator
Business Innovation Center
Living lab: Users centric method in the project development
7. For whom?
Innovative entrepreneurs
Students
Young entrepreneurs
Generation Y key characteristics:
Creative
Multi-tasking
Digital native
Social oriented
8. Promotech CEI : positioning & partners
ADIE - ADSN - ADUAN - ALEXIS - APC -
CAPEMM - CAREP - CCI CCI - CM - GNI -
INCUBATEUR LORRAIN - PLATO - REL
French network of BIC
European Business Network
labialized ecBIC (European community
Business Innovation Centre* )
*BIC in english = CEI in french
Methodological support: Collaborative
Scientist laboratory platform: Wiki
support & referent
10. Living Lab… Users centric méthod
Laboratoire d’usages
Users driven research
Co-creation technique
Design
Open Innovation
TIC Urban development
11. What is Living Lab?
A Living Lab is a users centric method for innovation process.
It considers as a open innovation component.
A Living Lab is:
A permanent system which link whole of project stakeholders.
Innovation is driven by users and users are involved in a long-
term process.
Users become privileged partners of the enterprise and could
express themselves about many issues (out of financial).
Objective: create the most suitable environment between
projects and users. (open innovation eco-system)
12. existing Living Labs
≈ 280 all around the world
Methodology is labialized by ENoLL, the European
Network of Living Lab.
13. Promotech Labs
Smart Cities
In the region Lorraine, Living Lab
Promotech work through
NIT Smart Cities Living Lab.
Promotech is experimenting the approach of Living Labs in the
entrepreneurship field.
The model is applied by involving a group of users to co-design a
product or service with an entrepreneur.
14. Positionning of our application
Open Innovation
Living Labs
Promotech Labs
≈ 230 in Europe
Open supply chain
Co-innovation Startups and
ICT, health, urban
Crowdsourcing business creation
development …
…
16. One project, one group of users
1 entrepreneur Business idea
1 project
17. All projects, the community of users
Local groups of users constitute a community of users
involved through Promotech BICs for coaching of
entrepreneurs.
18. European dimension
Test specificities of one project with different local
group of users
= Interregional groups
of users.
Feed back + improvement of
the method
19. A new approach, a new model
Open innovation driven by users
Start-Up creation is:
21. A Labs process
1 potential user group (15 people)
Usability tests
+ 1 presentation real time, real condition
to test product/service
+ 4 questions
= first meeting group Mail + ppt Réunion Synthès
Outils de
démarrage
Google apps Wiki
Outils de
Methodology
awareness
Collaborative platform
continuité
Wiki or mobile for continuous exchanges
22. 2009
June 2009
July 2009
January 2010
April 2010
July 2010
October 2010
January 2011
March 2011
Our projects in process
May 2011
130 people : members of a 9 user groups
2011
23. Organisation : overview
Meeting
Lead users meeting
Focus Group
Usability test
Online suggestion tools
Story telling
>>>> Idea generation, co-creation,
Mail + ppt Réunion Synthèse
experimentation, evaluation,
utils de
émarrage
Collaborative
Google apps Platform
Wiki
Outils de
ontinuité Test
Usage Mobile usage
24. Practical organization
Plan details
1 users group (15 people)
1 first meeting group (presentation and questioning)
1 collaborative platform (as a Wiki) for exchange continuity
Usage tests (real time, real condition to test product/service)
24
26. Process to initiate
Identify innovative project .
Evaluate pertinence and objectives with entrepreneurs.
-----
Maturity of Living Lab
Determinate initials issues (through question).
Constitute users group.
Plan first group meeting.
-----
Use continuity tools.
Make an usage test.
Run an iterative demarche.
27. …with digital support
Social Productivity
3D Platform
visualization 2.0
Usability Connectivity
test
32. Thanks for your attention.
Contact:
Jacky CHEF Sébastien LEFLOND
Directeur Mission Living Labs
jacky.chef@promotech.fr sebastien.leflond@promotech.fr
@PromotechCEI
http://www.promotechlabs.com
