Personal branding (2017)

1. BRANDINGBRANDING
PERSONAL BRANDINGPERSONAL BRANDING
www.rogerclaessens.bewww.rogerclaessens.be1

2. VISUALVISUAL
VERBALVERBAL
ESSENCEESSENCE
2

3. 3

4. DIFFERENTIATIONDIFFERENTIATION

5. 5
PROFESSIONALISMPROFESSIONALISM

6. PROMISEPROMISE

7. 7

8. ……AND in thisAND in this
case?case?
8
A BRAND EQUALSA BRAND EQUALS A PROMISEA PROMISE

9. ADVERTISINGADVERTISING

10. 10

11. 11

12. 12
LOGOLOGO

13. 13

15. 15

17. logan : Vorsprung durch Techniklogan : Vorsprung durch Technik

18. Everything considered, it is a matter of marketing in the
classical sense of the term, but with different means
and at digital speed. (R.Claessens)

20. 20

21. “ All great stories start with a white page ”
Source: AUDI21
A STORYA STORY

22. 22

24. 24

25. What goals
should be
reached to
become a
great Brand?
25

26. 26
CORPORATE CULTURE =CORPORATE CULTURE =
SHARED VALUES & GROUP
BEHAVIOUR NORMS

27. A culture of motivation27

28. A culture of listening28

29. 29
A culture of empowerment

30. 30
MY VALUES & MES NORMS
A culture of excellence

31. 31A culture of follow-up

32. 32
IS THIS YOUR CULTURE?

33. 33Loyalty beyond reason

34. 34

35. Imagine you like a
product
35

36. Imagine you like an
augmented product
36

37. 37
DO I HAVE WHAT IT TAKES?DO I HAVE WHAT IT TAKES?

38. A B
38

39. 39

40. This PC is the result
of a way of thinking:
Better
Faster
Cheaper
Smaller
Simpler
Smarter 40

41. WHAT MOTIVATESWHAT MOTIVATES
YOU?YOU? 41

42. DO YOU FEEL YOU THINKDO YOU FEEL YOU THINK
EFFECTIVELY?EFFECTIVELY? 42

43. DO YOU KNOW WHATDO YOU KNOW WHAT
YOU NEED TO KNOW?YOU NEED TO KNOW? 43

44. YOUYOU AS ANAS AN
ENTREPRENEURENTREPRENEUR……
WHAT DOES ITWHAT DOES IT
MEAN?MEAN?
44

45. 45

46. 46

47. 47

48. 48
BECOME A BRAND!BECOME A BRAND!

49. 49
TOOLS FORTOOLS FOR
PERFORMANCEPERFORMANCE
IMPROVEMENTIMPROVEMENT

50. 50
Self-efficacy program
1.Memorisation
2.Selling
3.Transactions
4.Information
5.Listening
6.Self-preservation
7.Working with a coach

51. 51
You can improve
your
memorisation!

52. UNE
POSSIBILITE
PRACTICALLY
LIMITLESS
CAPACITY
52

53. WHY DO WE FORGET?WHY DO WE FORGET?
53

54. Dont forget the structureDont forget the structure
54

55. Parent Parent
Adult Adult
Child Child
Effective selling
55

56. 56
The 10
Guidelines

57. Listening
1. Stop talking
2. Relax
3. Put the speaker at
easy
4. Remove distractions
5. Empathise
6. Be patient
7. Avoid prejudice
8. Listen to the tone
9. Listen to the ideas
not just the words
10.Wait and watch for
the non verbal
communication signs
57
Source:
www,skillsyouneed.com

58. 58

59. 59

60. 60
The complacency zone is aThe complacency zone is a
dangerous place to be!dangerous place to be!

61. 61soft skills…in fact, core skillssoft skills…in fact, core skills

62. 62
Did you ever
meet an
entrepreneur
who wanted
to go
bankrupt?

63. 63
SUCCESS

64. 64

65. 65

66. UNIQUE SELLING
PROPOSITION? 66

67. 67

68. 68

69. 69

70. 70
VISIBILITY

71. 71

72. 72
Your branding &Your branding &
communicationcommunication

73. 73

74. • http://
FragmentationFragmentation
74

75. 1 = 1,0001 = 1,000
75

76. 76

77. – 77

78. The significance of communication
78

79. 79
Reigan DerryReigan Derry

80. 80

81. AWARENESS
ATTITUDES &
USAGE
81

82. 82
What is your
TOP OF THE MIND
BRAND & WHY?
The top of the mind
brand has a
DISTINCTDISTINCT
COMPETITIVECOMPETITIVE
ADVANTAGEADVANTAGE
!

83. 83
Attitudes are the
opinions associated with
the brands, products,
services….
The attitudes towards
the brands can help
determine the brands’
weaknesses and
appealing factors.

84. Be aware of the mythsBe aware of the myths
84

85. 85
Join us on April 6, 2017Join us on April 6, 2017
THE LIKEABILITY FACTORTHE LIKEABILITY FACTOR

86. 86
AUTHENTICITY & EMPATHYAUTHENTICITY & EMPATHY

87. 87
Leave from here
thinking that
YOU are
AWESOME

88. 88
Your personal slides on
WWW.ROGERCLAESSENS.BE
Good luck