The Likeability Factor 2017

1. 1
The
Likeability
Factor
Roger
Claessens,
Prof. UBI
Professional
training

2. 2
Branding & likeability
What makes a person
likeable
Likeability & competence
The likeability skill set
Likeability & success
CONTENT

4. 4

5. 5

6. 6
Raign

7. 7
Laura
Bretan

8. 8
What
determines
your
perception
of these two
artists?

9. 9

10. 10

11. VISUAL
VERBAL
ESSENCE
11

12. 12

13. 13
Satisfaction

14. PROMISE

15. 15

16. …AND in this
case?
16
A BRAND EQUALS A PROMISE

17. 17

18. 18Loyalty beyond reason

19. 19
“Apple is about people who think outside
the box, people who want to use
computers to help them change the
world, to help them create things that
make a difference and not just a job
done” S.Jobs
LOVEMARKS

20. 20
“Design is not decoration. It is not the surface
appearance of a product. It is not about colour or
stylistic details. It is the way the product works!”
S. Jobs

21. 21

23. 23

24. 24

25. 25
Empathy is identification with
and understanding of another
person’s feelings, experiences
and emotions

26. •Both sympathy and empathy are acts
of feelings. You pity or feel sorry for
them but you do not necessarily
understand what they are actually
feeling. 26

27. 27
Likeability is a
higher order in
the overall
complexity of
the human
emotions

28. 28
“the importance of failure and
imagination”

29. 29

30. 30

31. 31

32. Narcicism

34. 34

35. Overestimation of intuition and
underestimation of what we need for
the analytical part of the decision
making process will induce
irrational perseverance

36. Confirmation
bias

37. 37

38. 38

39. 39

40. 40
Four pieces of advise
1.Check yourself
2.Try to matter to
other people
3.Develop your
empathy
4.Get real

41. 41
Raising likeability
1.Friendlines
2.Relevance
3.Empathy
4.Realness

42. 42
• Listening more than speaking
• Courteous and respectful
• Cultivating friendliness
• Placing others wants before
their own;
• Compliment, encourage and
affirm others.

43. You can only be good wh
passionate about it

44. 44

45. 45
Know your weak link !

47. Failure today does not
mean that success is out
of the question later

48. The opposite of superficial

49. 49

50. 50

51. 51

52. 52
“What can I do to
help you?”

53. Leave from here
thinking that
YOU are
AWESOME

54. 54
Your personal slides on
WWW.ROGERCLAESSENS.BE
Good luck