The business model canvas of a Brazilian startup that uses apps as a system to book taxi's rides. You can see more details in my blog: http://startupbizmodel.com (in portugueses)

1. startupbizmodel.com 31 ago - 2012
Key Key Value Customer Customer
Partners Activities Proposition Relationships Segments
Accelerator Taxi drivers acquisition
Platform development Customer service Non-cooperatived taxi
and maintenance drivers
A new way of getting
customers in a
Marketing
Angel Inverstor (Alex cheaper and easier
way Self-service app and
Tabor - Peixe Urbano’s
CTO) Taxi monitoring
affiliated taxis More than
150
Mobile providers
Key Channels People with
Resources An easy and safe way smartphones that
to call a taxi anywhere uses taxis frequently
Rio’s City Hall Base of Taxi drivers Lent smartphones and
affiliated app
Platform More than
Reputation
Site and app 3000
Cost Revenue
Structure Steams
R$ 70 for monthly
R$ 2 per taxi ride
Marketing Legal Support subscription
Smartphones and
Human mobile plans
Servers Free
Resources