Presentation at the Online Teaching Conference Jun 18, 2015 in San Diego, CA: The cost of textbooks has been identified as a major barrier for students completing their education. Colleges seeking to increase student retention and success are promoting the use of open educational resources and open textbooks to reduce costs and improve pedagogy. A key strategy for college adoption campaigns has been participating in communities of practice. Members of the Community College Consortium for OER (CCCOER) will share their best practices and other tactics for nurturing a national community of practice focused on open education. Etienne Wenger defines communities of practice as “groups of people who share a concern or a passion for something they do and learn how to do it better as they interact regularly.” With over 250 member colleges in 19 states and provinces, CCCOER encourages collaboration between members and invites OER project presentations at monthly online meetings. Experienced members advise those who are just getting started on OER and best practices are freely shared. Access to a community of college OER experts through our advisory listserve allows new members to quickly find and adopt the highest quality OER available. Meetups at regional and national conferences provide an opportunity to share and promote the OER adoption successes of our members with colleagues in higher education. Hear from this panel of OER experts about how they promote open textbooks and OER adoption at their colleges: Una Daly, Director of CCCOER and Curriculum Design at the Open Education Consortium. Panel facilitator. Katie Datko: Interim Associate Dean of Distance Education and Instructional Designer, Pasadena City College. James Glapa-Grossklag, Dean of Educational Technology, Learning Resources, and Distance Learning, College of the Canyons, President of CCCOER Advisory Barbara Illowsky: Dean of Basic Skills & OER, CCC Online Ed Initiative and Mathematics professor at De Anza College. Cherylee Kushida: Distance Education Coordinator and Computer Science professor at Santa Ana College.

1. Panel Discussion:
Increasing Student Retention and
Success with Open Educational
Resources
Thurs, June 19, 2:15 pm
Unless otherwise indicated, this presentation is licensed CC-BY 4.0

2. Agenda
• Introductions
• Open Education Overview
• Marketing OER
• OER at Santa Ana College
• OER in Online Education Initiative (OEI)
• Launching an OER Initiative
• Q & A

3. Welcome Everyone!
3
Una Daly
CCCOER Director
Open Education Consortium
James Glapa-Grossklag
Dean Ed Tech, Learning Resources &
Distance Learning
College of the Canyons
Barbara Illowsky
Dean of Basic Skills & OER
Online Education Initiative
Cherylee Kushida
Distance Ed Coordinator
Santa Ana College
Katie Datko
Interim Dean Distance Learning
Pasadena City College

4. What is Open Education?
• The open sharing of digital learning
materials, tools, and practices that
ensures free access to and legal
adoption of learning resources
.

5. Cost Savings
Publisher: Wiley & Sons Publisher : OpenStaxCollege
Amazon $135
Bookstore $150
Digital Access - $0
Hardcopy: $30-55

6. Community of Practice
A group of people who share a
concern or a passion for something
they do and learn how to do it better
as they interact regularly.
Etienne Wenger

7. Increasing
Cross-Institution Collaboration
• “Universities are joining consortia to
combine resources or to align themselves
strategically with innovation”
• “Emerging consortia are founded with the
express purpose of helping institutions
continuously adopt best practices for
digital learning”
New Horizon Report 2015
Longterm Trend: Driving Ed Tech Adoption for next 5 yrs

8. Community of hundreds of higher education
institutions & organizations committed to advancing
open education and its impact globally.
Open Education Consortium

9. • Expand access to high-
quality open resources
• Support faculty choice
and development
• Improve student success
Community College Consortium
for OER (CCCOER)
http://oerconsortium.org
Come In, We're Open gary simmons
cc-by-nc-sa flickr

10. 250+ Colleges in 21 States
& Provinces

11. Collaboration Opportunities
• Monthly webinars
• Monthly Advisory Meetings
• Meetups at Conferences
• Research, Course Development, and
Grants

12. Webinars Spring 2015
• Feb 11: A Review of OER Research
• March 9 : Open MOOCs at Scottsdale
• March 11: The Z-degree Programs at
NOVA and Tidewater
• April 8: OER Publishing Tools
• May 13: College OER Projects in
Arizona, California, & Minnesota

13. Join our Community
• Access to a community of OER experts
• Online advisory email list
• Professional development
• Collaboration opportunities
email:cccoer@oeconsortium.org

14. Marketing OER
Katie Datko
Interim Associate Dean Distance Education
Instructional Design

15. PCC Context
Online Model Course
Program
– 8-Week accelerated fully
online courses
– 8 Courses developed; 5
in development
– Shared Curriculum
• Content
• Assessments
– PCC owns copyright to
course materials
51
10
29
141
57
111
115
57
118
39
131
252
134
169
180
134
S P R I N G
2 0 1 3 1
S U M M E R
2 0 1 3
F A L L
2 0 1 3
S P R I N G
2 0 1 4
S U M M E R
2 0 1 4
F A L L
2 0 1 4
S P R I N G
2 0 1 5
S U M M E R
2 0 1 5
PCC ONLINE MODEL
COURSES
Model Course Sections Total Fully Online Sections

16. Marketing – The 4 Ps

17. Product

18. Price
$67,865.00
$24,237.50
$67,865.00
$58,170.00
$43,627.50
$261,765.00
$20,408.50
$12,005.00
$19,208.00
$21,609.00
$13,205.50
$86,436.00
S P RING 2014 S UMME R
2014
F A LL 2014 S P RING 2015 S UMME R
2015
T OT A L
S A VINGS
OER SAVINGS
GEOG 1 ($138.50) SOC 1 ($34.30)

19. Place
Model Courses
– Sole Textbook
• PSYCH 1
• GEOG 1
– Supplemental
Materials
• POLS 1
• SOC 1

20. Promotion
Current:
• Distance Education Department
– Direct outreach to lead faculty
– Announcements & news items
– Advocacy
Future:
• Showcase faculty currently using OER
• Use shared governance to create recommendations for OER
adoption
– Ideal: Textbook Zero or affordable materials for Model Courses
– Real: Supplemental course content is OER
• Work with key stakeholders to develop comprehensive plan for
College-wide OER adoption

21. Faculty Feedback
 -
$
Student-friendly
Access
Ease of use
Quality
• Content
• Links
• Graphics
‘Student motivation to
work’

22. Faculty Comments
…not having a textbook is no
longer a barrier to access. I feel
that this helps us provide a
more level playing field for
students. The textbook is
thorough, and interactive. I
have not had one single
complaint from a student.
The main advantage is the cost. I think this is
PRIMARY for community college students
and students in general. The other
advantage is the ease of use particularly for
students who are consciously already using
the technology in online classes.
More engaging. Students can learn
using interactive slide shows and test
their knowledge with various objects
like Crosswords.

23. Student Comments
I wish all the other courses used softchalk* as a way
to provide further information. I feel like it
condenses it down to the important things that we
need to know without all the filler words.
I liked the softchalk* and self-testing assignments.
It really helped me retain information better.
*OER materials are built into courses
using this tool

24. OER at Santa Ana College
Cherylee Kushida
Distance Education Coordinator

25. • Located in Southern
California, Orange
County
• Fall 2014 Credit
Headcount, 18,491
• Ethnically diverse
• Celebrating our
Centennial in Fall
2015!

26. OER at SAC
• Began OER in Fall 2011
• Kaleidoscope Project (Gates Next
Generation grant)
• Seedling approach
• Growing into targeted courses
• Expect to have an OER Pathway
soon
26
“Germinated seedling.jpg” by Dbxsoul is licensed under CC-BY-3.0

27. What’s Working
• Partnering with Lumen
Learning
• Jump start for OER
• OER Librarian
• Create “template course” for
department sharing
• Funds for development and
sharing
27
“20070212 tomato seedlings” by Jennifer is licensed under CC BY 2.0

28. What’s Working cont.
• Formed faculty OER workgroup
• Working with “open” faculty
• Continued Professional
development on OER
• Identify OER courses on schedule
course search
• Tracking data on courses and
student savings
28

29. 29
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Phys 217 Soc 100 Phys 210 Chem 219 Mus 101 Educ 100 Hud 200 Psyc 100
Success Rate Comparison
Traditional OER

30. 30
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Phys 217 Soc 100 Phys 210 Chem 219 Mus 101 Educ 100 Hud 200 Psyc 100
Retention Rates
Traditional OER

31. OER at SAC
31

32. Student OER comments:
• “The open textbook is much easier to access, instead of being
carried to classes its just by a click away that we can use the
textbook. “
• “I would like an actual textbook to hold on to rather than the
online resource. I find it to be much easier to have. “
• “… it was easy for me to read it on my phone because I always
have it with me, plus I would read it in my free time and
carrying the book could be hard for me as I always use the bus
as transportation. “

33. Online Education Initiative,
California Community Colleges
Barbara Illowsky
Dean, Basic Skills and OER
billowsky@cccOnlineEd.org
@DrBSI

34. The Online Education Initiative (OEI) is a
collaborative effort among California
Community Colleges (CCCs) to increase
student success and completion by
working together to increase access to
quality online courses and support
services for students.
http://ccconlineed.org/

35. OER in OEI at OTC
 Basic Skills Support
Handbook: http://bit.ly/1EdTSVE
OEI:http://CCCOnlineEd.org
 Course Materials Support
Information about open textbooks, support
materials, colleagues http://cool4ed.org/
 Creative Commons Licensed
Materials
All materials produced under this grant will be CC
BY licensed

36. Example – ESL (CDEV)

37. Example – Library
Assignment: write a paper with two
references
Problem: student does not know how to use
online libraries and cannot get to school when
the on-campus library is open
Solution: “Need help? Press here.”
https://owl.english.purdue.edu/owl/resource/55

38. Example - Reading
Assignment: read Chapters 1 – 4 of the text
Problem: student has basic skills need in
active reading
Solution: “Need help reading? Press here.”
https://lumen.instructure.com/courses/63104/pages/introductio
n-to-active-reading?module_item_id=952338

39. Example - Writing
Assignment: write an x-page paper
Problem: student does not know the formatting
requirements in writing and has not yet taken
English composition
Solution: “Need help with formatting? Press
here.”
https://www.youtube.com/watch?v=pdAfIqRt60c&list=PL8F43A
67F38DE3D5D

40. Example - Writing
Assignment: write an x-page paper
Problem: student does not understand
difference between plagiarism and quoting
sources
Solution: “How to quote? Press here.”
https://lumen.instructure.com/courses/63104/pages/plagiarism-
3?module_item_id=952312
https://owl.english.purdue.edu/owl/section/3/33/

41. Example – Sociology Course

42. Example – Mathematics (ECON)
Economics assignment: find the equilibrium
point for a supply/demand problem
Problem: student does not remember how to
find intersection point of two lines
Solution: “Need help? Press here.”
4-minute video https://www.youtube.com/watch?v=he5HPPIIdVY

43. Example – Mathematics (PSYCH)
The average IQ score on an IQ test is 100. Standard deviations describe how data
are dispersed in a population and give context to large data sets. The bell curve uses
the standard deviation to show how all scores are dispersed from the average score
(Figure). In modern IQ testing, one standard deviation is 15 points. So a score of 85
would be described as “one standard deviation below the mean.” How would you
describe a score of 115 and a score of 70? Any IQ score that falls within one
standard deviation above and below the mean (between 85 and 115) is considered
average, and 82% of the population has IQ scores in this range. An IQ score of 130
or above is considered a superior level. ** From Psychology by OpenStax
College, CC BY
Solution:
“Need help?
Press here.”
http://cnx.org/contents/30189442-
6998-4686-ac05-
ed152b91b9de@17.38:40/Introductor
y_Statistics

44. Launching an OER Initiative
James Glapa-Grossklag
Dean, Educational Technology, Learning
Resources, and Distance Learning
President, Open Education Consortium

45. Starting out …
"Remote Marathon" by Marines is licensed under CC BY-NC 2.0

46. Student Impact
• 48% take fewer classes
or different classes
• 65% choose to not buy
textbook
• 94% report concern that
grades affected
Source: Fixing the Broken Textbook Market,
2014
Survey of 2039 students at 156
campuses across 33 states

47. At My College?
Does the price of a textbook does
influence your choice of a class?
41%
Which type of textbook do you
prefer?
Used books 66%
Free/low cost ebooks 53%
Rental books 52%
New books 18%
"your choice!" by Martin Fisch is licensed under CC BY-SA
4.0
Source: 6th Annual Student Survey of Online Classes Fall 2013
Report #286

48. Project Goal(s)
• Lower student costs?
• Increase faculty
collaboration?
• Reach a total cost
savings number?
• Improve learning?
" Project 365 #237: 250809 Fingers Crossed!"
by pete is licensed under CC BY 2.0

49. Understand Stakeholders
How do faculty and students
• Create content?
• Find content?
• Share content?
• Interact with content?
• Interact with each other?

50. Collaborate with Stakeholders
"Creative Teamwork" by Creative Sustainability is licensed under CC BY-SA 2.0

51. Professional Development
"Creative Teamwork" by Creative Sustainability is licensed under CC BY-SA 2.0

52. Practice Openness
Do you:
• Share ideas with colleagues?
• Openly license teaching
materials?
• Publish in open access
journals?
• Recognize OER as legitimate
scholarly work?
• Help students to gain digital
literacy?
"Mirror" by Yasunari Nakamura is licensed under CC BY-NC-ND 2.0

53. Involve Students
"Creative Teamwork Day 1" by Creative Sustainability is licensed under CC BY-SA 2.0

54. Leadership & Vision

55. Berlin Marathon, akiwitz, CC-BY 2.0

56. Thank you for coming!
Una Daly : unatdaly@oeconsortium.org
Katie Datko : cadatko@pasadena.edu
James Glapa-Grossklag: James.Glapa-Grossklag@canyons.edu
Barbara Illowsky: illowskybarbara@fhda.edu
Cherylee Kushida: Kushida_Cherylee@sac.edu
Questions?

57. Panel Questions
• Each of you has an OER project at your institution…and OER projects can differ
quite a bit from one institution to another. How would you describe your
project as an elevator pitch?
• What strategies do you use to get faculty involved?
• What types of resistance or hesitancy do you encounter from faculty and how
do you overcome this?
• What do you hear from students? Do you involve students in the project?
• What benefits does OER bring to your institution?
• How do you find resources and share ideas? (Opportunity to promote CCCOER
as our community of practice.)