Storytelling of the territory

Storytelling of the territory
-
Nathalie Paquet / @N_Paquet
juillet 2015

Urban Expé - contact@urbanexpe.com - www.urbanexpe.com
Who I am
Nathalie Paquet
- Education : #sociology #projects management #digital #territory
- Le Cube : #mediation #culture #events #digital
- Urban Expé : #experience #storytelling #digital #territory #tourism
- Imprudence : #experience #storytelling #digital #design
@N_Paquet

Introduction
1

«80% of information that exists in the world has a
geographical base »»
Sylvain Genevois dans MCD n°73, janvier-avril 2014, La numérisation du monde
Image > axismaps.comUrban Expé - contact@urbanexpe.com - www.urbanexpe.com

Contents are spatially referenced
Contents are spatially represented

On-line
In-situ

Image > George Ward Tjungurrayi
The narrative is a form of appropriation, enchantment
and transmission of the territory which many cultures
have embarked on.

The story narrates the territory
The story is written on the territory

The story narrates the territory
The territory is the narrative subject
1. that reveals hidden, invisible, lost or new elements
2. that informs, explains and makes the territory readable

The story is written on the territory
1997 - David Fincher
The Game

Spatial (digital) storytelling
2

spatial stories « stories with a spatial structure and
spatial characteristics »

Reality
In-situ experience
On-line experience
FictionOBJECT
SUPPORT

Theme parks
Video Games
Guided walks
Maps
Projected territory Created territory
Existing territory Processed territory
Reality
In-situ experience
On-line experience
FictionOBJECT
SUPPORT

Projected territory Created territory
Existing territory Processed territory
Reality
In-situ experience
On-line experience
FictionOBJECT
SUPPORT
Urban Experiences

Storytelling of the territory

QR Codes
RFID
Augmented Reality
Image recognition
Electronic kit
Pirate Box
GPS
Technologies
Sensors
Beacons

The territory is not a blank page : history, context , flux , organization, ...
The story is part of the urban complexity that reveals specific characteristics.
The narrative and technical architecture is created to serve the participant's experience.

Point of interest (POI)
Trajectory
Capsule

Exemples
3

Historical background of Sevran seen from images and innovation
1881 to 1890 : Alfred Nobel lived in Sevran
1891 : Westinghouse Brake Factory
1925 to 1995 : Kodak Factory
Today : la MISS

Narrate Sevran from images ... And questioning innovation

Fiche Kodak Le Canal de L'Ourcq Le Pavillon aux Histoires Le mur de la Plâtrière La Gare Le parc des sœurs
L'Église Saint-Martin La place de la Mairie La Mairie de Sevran
La Salle des Fêtes Le Service des Archives Le Parc de la Butte La Gare des Beaudottes Le Cinéma les 39 Marches
European Heritage Days

#Investigation
#Image
#Sign
#Sevran
Four entry points

[Qr]iosité
The possibility of
changing information
based on the time of
the day
Call for proposals 2012 innovative cultural digital services, launched
by the Ministry of Culture and Communication
#QRCode
#Image recognition
#NFC

Arrival of a photo film in Sevran 
> Rendez-vous aux Jardins - Festival of Street Art + Local newspaper + Twitter  
 
City decision to develop it 
> Local newspaper + Twitter 
 
Discovery of old photographs of Sevran 
> Twitter + Workshop + #DefiPhoto 
City decision to match the images with specific locations
in Sevran
Previous history

2012
Alice in the Land of Illusion

Each POI has several interpretive levels : 
 
> Level 1: The public is invited to follow the wanderings of Alice: information on the
objects mix and mingle with quotes. 
 
> Level 2: Quotes from the two books " Alice's Adventures in Wonderland” and “Through
the Looking-Glass” by Lewis Carroll. 
 
> Level 3: Broader questions that expand the contents of the visit. 
"The Cheshire Cat has something to say".
Illustrations de Sir John TennielUrban Expé - contact@urbanexpe.com - www.urbanexpe.com

Key principles
4

exemple : Pinball Machine Oﬀice
Creating a narrative universe

Gamification
Spielplatz from the collectif Démocratie Créative
exemple :Street Playing

exemple : Christian Å slund
Providing other points of view

Appropriations and hacks
exemple :Parking Day

Go with the flow
exemple : Frédérique Soulard

@N_Paquet - contact@urbanexpe.com
www.urbanexpe.com // Urban Expé
www.imprudence.fr // Imprudence

Storytelling of the territory

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