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DIGITAL + FOOD
The top 10 innovative start-ups
Digital + Food : The top 10 innovative start-ups
01. Evernote Food
02. Hungry Now
03. Food Genius
04. ElaCarte
05. InstaCart
06. Grub With Us
07. Love With Food
08. Foodily
2
09. HealthyOut
10. Caviar
Digital + Food : The top 10 innovative start-ups
01# Evernote Food
3
Certain among you may already know about
Evernote, the reminder app, that reminds you
about everything. But do you know
about Evernote Food ? This app allows you to
discover new recipes, find good restaurants,
register notes about restaurants that you have
tested or even create a real book of your
recipes.
The advantages of Evernote Food : more than
a discovery tool, Evernote Food allows one to
plan and memorise your diverse gastronmic
culinary adventures, whether they have
already happened or are about to take place.
Discover, capture, save, select
The mobile app "Hungry Now" detects fast
food chains that are in your immediate
proximity.
The first usage allows you to set your
preferences to your favourtie brands, then you
press the Hungry Now ! button. All the
restaurants around you are pinpointed on a
map of which the nearest ones are clearly
The advantages of this app: the integrated
step by step navigation system means that
you do not need to use your map app on your
phone. The app has been very successful at the
Apple Store and on Windows Phone, and has
already been dowloaded in more than 95
countries.
Digital + Food : The top 10 innovative start-ups
Geolocate fast-food chains
4
02#Hungry now
Digital + Food : The top 10 innovative start-ups
03#Food Genius
5
Food Genius unearths food trends and lists
the details of menus in more than 22 million
restaurants in the United States.
Their aim: to survey what americans eat in
order to help professionals in the sector make
better bussiness improving decisions and to
predict the culinary trends of tomorrow.
The advantages Food Genius : the
professionals can find out what ingredients are
most used in a certain dish and what the most
popular dishes are in a precise region. An
essential tool when it comes to creating a new
dish for example!
The Big data providing service on food trends
IN the US, ElaCarte proposes to improve the
in-store experience. Installed on the tables,
the ElaCarte tablets allow you to reserve, pay
and even play.
The advantages of these tablets: A way of
managing the queue for a table and to
facilitate the approach of clients whilst
proposing entertainment with content relevant
to the image of the restaurant.
Digital + Food : The top 10 innovative start-ups
A better in-store experience
6
04#ElaCarte
InstaCart proposes to its clients rapid delivery
of merchandise from supermarkets situated
in San Francsisco.
Clients order (online throught the app)
merchandise available in the supermarkets of
San Francisco like Safeway, Trader Joe, Whole
Foods or Costco. Then, instead of going
through a central buyer, Instacart mobilises its
buying team situated arounf the city.
Therefore, clients' shopping lists are regrouped
for delivery in less than an hour. The fees of
the service reach no more than $99 a year and
delivery is free if the bill is more than $ 35.
The advantages of the site: nearby products of
excellent quality and a quick high-end service.
Digital + Food : The top 10 innovative start-ups
Your groceries delivered in an instant
7
05#InstaCart
GrubWithUs allows you to have either lunch
or dinner with people you do not know but
share your interests.
By subscribing toGrubwithus, the user choses
their city and selects from a list, which dinner
they wish to meet new people. The «Grubber»
can choose from a variety of social groups:
singles, young newcomers to the city,
entrepreneurs… The Grubber can also organise
group meals.
The advantages of the network: the digital
aspect gives a thumbs up to real life by
connecting people with common interests.
With GrubWithUs, you can find a job, a new
housemate or a future best friend, who
knows…
Digital + Food : The top 10 innovative start-ups
Lunch with people who share your interests
8
06#Grub With Us
With the same principal as all other boxes,
Love With Food delivers a sample of gourmet
products to your home every month. The start
up's aim is to help its subscribers discover new
high-end sample products.
The advantages of this box : For every product
bought, LWF donates a meal to local a food
bank to help the poor. In less than 18 months,
LWF has donated over 100 000 meals to food
banks across the United States.
Digital + Food : The top 10 innovative start-ups
The food box for foodies
9
07# Love With Food
Foodily is a social network that permits its
users to share good ideas and recipes on the
web.
The site notably offers the possibility to search
for recipes by category whilst informing the
user of the nutritional values.
The advantages of this social network: The
ergonomics and the style of the site are fluid
and attractive and were rewarded at the
Webby Awards 2012.
Digital + Food : The top 10 innovative start-ups
Share and discover recipes
10
08#Foodily
HealthyOut is a site that plans meals
according to your dietry requirements and
delivers them to your house. After having
registered your dietry requirements,
HealthyOut puts together daily menus which
they deliver to your house thanks to their
partner restaurants.
The advantages of the site: the start up
addresses itself to a niche clientele : the
bussinessman who does not have time to cook
well balanced meals and wants a « personal
nutritionist ». For the moment, HealthyOut
only covers New York.
Digital + Food : The top 10 innovative start-ups
Go to a restaurant even with specific dietry requirements
11
09#HealthyOut
Caviar allows you to order dishes from starred
restaurants without having to pay for delivery.
Caviar allows you to geolocate your order in
real time. For the moment, the service is only
available in San Francisco and delivery is
charged at a forfit price $9.99.
The advantages of the site: instantaneity and
luxury treatment are the orders of the day at
this new service.
Digital + Food : The top 10 inovative start-ups
Dishes from the best restaurants at home
12
10# Caviar
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© 2013. VanksenGroup SA, all rights reserved. All the contents is confidential. This document may neither be used nor disclosed to third parties without prior authorization.
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Digital + food : top 10 innovative start ups

  • 1. DIGITAL + FOOD The top 10 innovative start-ups
  • 2. Digital + Food : The top 10 innovative start-ups 01. Evernote Food 02. Hungry Now 03. Food Genius 04. ElaCarte 05. InstaCart 06. Grub With Us 07. Love With Food 08. Foodily 2 09. HealthyOut 10. Caviar
  • 3. Digital + Food : The top 10 innovative start-ups 01# Evernote Food 3 Certain among you may already know about Evernote, the reminder app, that reminds you about everything. But do you know about Evernote Food ? This app allows you to discover new recipes, find good restaurants, register notes about restaurants that you have tested or even create a real book of your recipes. The advantages of Evernote Food : more than a discovery tool, Evernote Food allows one to plan and memorise your diverse gastronmic culinary adventures, whether they have already happened or are about to take place. Discover, capture, save, select
  • 4. The mobile app "Hungry Now" detects fast food chains that are in your immediate proximity. The first usage allows you to set your preferences to your favourtie brands, then you press the Hungry Now ! button. All the restaurants around you are pinpointed on a map of which the nearest ones are clearly The advantages of this app: the integrated step by step navigation system means that you do not need to use your map app on your phone. The app has been very successful at the Apple Store and on Windows Phone, and has already been dowloaded in more than 95 countries. Digital + Food : The top 10 innovative start-ups Geolocate fast-food chains 4 02#Hungry now
  • 5. Digital + Food : The top 10 innovative start-ups 03#Food Genius 5 Food Genius unearths food trends and lists the details of menus in more than 22 million restaurants in the United States. Their aim: to survey what americans eat in order to help professionals in the sector make better bussiness improving decisions and to predict the culinary trends of tomorrow. The advantages Food Genius : the professionals can find out what ingredients are most used in a certain dish and what the most popular dishes are in a precise region. An essential tool when it comes to creating a new dish for example! The Big data providing service on food trends
  • 6. IN the US, ElaCarte proposes to improve the in-store experience. Installed on the tables, the ElaCarte tablets allow you to reserve, pay and even play. The advantages of these tablets: A way of managing the queue for a table and to facilitate the approach of clients whilst proposing entertainment with content relevant to the image of the restaurant. Digital + Food : The top 10 innovative start-ups A better in-store experience 6 04#ElaCarte
  • 7. InstaCart proposes to its clients rapid delivery of merchandise from supermarkets situated in San Francsisco. Clients order (online throught the app) merchandise available in the supermarkets of San Francisco like Safeway, Trader Joe, Whole Foods or Costco. Then, instead of going through a central buyer, Instacart mobilises its buying team situated arounf the city. Therefore, clients' shopping lists are regrouped for delivery in less than an hour. The fees of the service reach no more than $99 a year and delivery is free if the bill is more than $ 35. The advantages of the site: nearby products of excellent quality and a quick high-end service. Digital + Food : The top 10 innovative start-ups Your groceries delivered in an instant 7 05#InstaCart
  • 8. GrubWithUs allows you to have either lunch or dinner with people you do not know but share your interests. By subscribing toGrubwithus, the user choses their city and selects from a list, which dinner they wish to meet new people. The «Grubber» can choose from a variety of social groups: singles, young newcomers to the city, entrepreneurs… The Grubber can also organise group meals. The advantages of the network: the digital aspect gives a thumbs up to real life by connecting people with common interests. With GrubWithUs, you can find a job, a new housemate or a future best friend, who knows… Digital + Food : The top 10 innovative start-ups Lunch with people who share your interests 8 06#Grub With Us
  • 9. With the same principal as all other boxes, Love With Food delivers a sample of gourmet products to your home every month. The start up's aim is to help its subscribers discover new high-end sample products. The advantages of this box : For every product bought, LWF donates a meal to local a food bank to help the poor. In less than 18 months, LWF has donated over 100 000 meals to food banks across the United States. Digital + Food : The top 10 innovative start-ups The food box for foodies 9 07# Love With Food
  • 10. Foodily is a social network that permits its users to share good ideas and recipes on the web. The site notably offers the possibility to search for recipes by category whilst informing the user of the nutritional values. The advantages of this social network: The ergonomics and the style of the site are fluid and attractive and were rewarded at the Webby Awards 2012. Digital + Food : The top 10 innovative start-ups Share and discover recipes 10 08#Foodily
  • 11. HealthyOut is a site that plans meals according to your dietry requirements and delivers them to your house. After having registered your dietry requirements, HealthyOut puts together daily menus which they deliver to your house thanks to their partner restaurants. The advantages of the site: the start up addresses itself to a niche clientele : the bussinessman who does not have time to cook well balanced meals and wants a « personal nutritionist ». For the moment, HealthyOut only covers New York. Digital + Food : The top 10 innovative start-ups Go to a restaurant even with specific dietry requirements 11 09#HealthyOut
  • 12. Caviar allows you to order dishes from starred restaurants without having to pay for delivery. Caviar allows you to geolocate your order in real time. For the moment, the service is only available in San Francisco and delivery is charged at a forfit price $9.99. The advantages of the site: instantaneity and luxury treatment are the orders of the day at this new service. Digital + Food : The top 10 inovative start-ups Dishes from the best restaurants at home 12 10# Caviar
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  • 14. © 2010. VanksenGroup SA, all rights reserved. All the content is confidential. This document may neither be used nor disclosed to third parties without prior authorization. Le journal du net Mashable L’Express Styles Les gourmands 2.0 Tech Cocktail © 2013. VanksenGroup SA, all rights reserved. All the contents is confidential. This document may neither be used nor disclosed to third parties without prior authorization. Sources