Packaging serves several logistical and marketing functions. It facilitates distribution by protecting products during transport, storage and sale. Packaging also provides information to customers and complies with legislative demands. An integrated packaging logistics approach considers how packaging specifications impact operations like product lead time and delivery to customers. The main purposes of packaging include physical protection, barrier protection, marketing, containment, portion control, convenience and information transmission at the primary, secondary, tertiary and retail levels. Case studies demonstrate how optimized packaging design can significantly reduce transportation costs and environmental impacts.
2. What is packaging?
• Packaging is the science, art, and technology
of enclosing or protecting products for
distribution, storage, sale, and use. Packaging
also refers to the process of design,
evaluation, and production of packages.
• In many countries it is fully integrated into
government, business, institutional, industrial,
and personal use.
3. Logistical functions Facilitate distribution
Protect both product and the
environment
Provide information about conditions
and locations
Marketing functions Graphic design, format
Legislative demands and marketing
Customer requirements/consumer
convenience for end use as well as
distribution
Environmental aspects Recovery/Recycling
Dematerialization
One- way vs. reusable package
Toxicity
4. What is logistical packaging?
• The science, art and technology of enclosing or
protecting products for distribution, storage,
sale, and use. It also refers to the process of
design, evaluation, and production of packages.
• Packaging has a significant impact on the
efficiency and effectiveness of retail supply
chains, where improvements can be achieved
through the adaptation and development of the
concept of packaging logistics.
5. •Packaging Logistics should be considered as an integrated
approach, where both systems of packaging and logistics
interact, complement and adapt to each other.
• Packaging specifications directly influence the time
required for completing packaging operations which
ultimately affects product lead time and due date
performance (delivery) to the customer.
22. ● Changing the packing system
● Filling up the truck to its optimum level
● “Cluster Supplier”
● Applying the same concept for other similar
products
SOLUTION
23.
24.
25.
26. “The Glimma packaging redesign
is a typical case that shows how
simple packaging changes can
make a huge impact on
transportation volumes and
thereby costs, as well as
environmental impacts.”
Mr. Stefan Nilsson,
Need Planner IKEA
Notes de l'éditeur
Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells
“The process of planning, implementing and
controlling the coordinated Packaging system of preparing goods for safe, secure, efficient
and effective handling, transport, distribution, storage, retailing, consumption and
recovery, reuse or disposal and related information combined with maximizing consumer
value, sales and hence profit.”
hysical Protection - The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature, etc.
Barrier Protection - A barrier from oxygen, water vapor, dust, etc., is often required.
Containment or Agglomeration - Small objects are typically grouped together in one package for reasons of efficiency.
Information transmission - Packages and labels communicate how to use, transport, recycle, or dispose of the package or product. With pharmaceutical, food, medical, and chemical products, some types of information are required by governments.
Marketing - The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package design has been an important and constantly evolving phenomenon for dozens of years.
Security - Packaging can play an important role in reducing the security risks of shipment. Packages can be made with improved tamper resistance to deter tampering and also can have tamper-evident features to help indicate tampering.
Convenience - Packages can have features which add convenience in distribution, handling, display, sale, opening, use,reclosing and reuse.
Portion Control - Single serving or single dosage packaging has a precise amount of contents to control usage. Bulk commodities (such as salt) can be divided into packages that are a more suitable size for individual households. It is also aids the control of inventory: selling sealed one-liter-bottles of milk, rather than having people bring their own bottles to fill themselves.
Primary packaging,
consumer packaging or
sales packaging
Packaging which is in contact with the product. The packaging that the
consumer usually takes home
Secondary packaging Secondary packaging is designed to contain several primary packages
Tertiary packaging Used when a number of primary or secondary packages are assembled on a
pallet or roll container.
Group packaging Packaging which is conceived to facilitate protection, display, handling and/or
transport of a number of primary packages
Transport packaging,
industrial packaging, or
distribution packaging
Packaging which is conceived to facilitate handling, transport and storage of a
number of primary packages in order to provide efficient production and
distribution as well as prevent physical handling and transport damage
Display packaging Same as group packaging, quite often with an emphasis on display features
Retail packaging Same as group packaging with a special emphasis on the design to fit in retail
Used packaging Packaging/packaging material remaining after the removal of the product it
contained
