Presented for the NRCS Working Effectively with Livestock Producers. Information on generations and land shift. Updated information on generation categories. Generational Intelligence.

1. Amy E. Hays
Adult Education Manager
aehays@noble.org
Four Generations : A Survival Guide

2. What skills (trained or
obtained) prepared you for
working with your client
today?

3. What do we know
about our Clients?

4. • Less Farms
• Decrease in acreage
• More productivity

7. Significant shift in motivation

9. There are fewer U.S. farmers than there were 30 years ago, and as a group, they’re getting older. In
2012 (the most recent data), 62 percent of all U.S. farmers were 55 years and older, a change of 20
percent from 1982. The average age of farmers increased as well, to 58.3 years old in 2012, from 50.5 in
1982. NG GRAPHIC; SOURCE: USDA

11. Generational Shifts for Agriculture
• Widow Belt (inherit land from spouse death)
• Female Operators
• Types Land Owners (Cearly 2002)
• Born to the Land
• New to the Land
• Re-born to the Land
• Land transfer before inheritance/death
• Niche production
• Diversification

12. Percentage of Farms that are new and beginning
farmers and ranchers (10 years or less)

14. Amy Lynch
Generational Intelligence
http://www.generationaledge.com/

15. Different Generations
• Respond to challenges differently
• Respond to authority differently
• Act differently as a group
• Different motivations for action
•Learn differently

16. Understanding Generational
Differences

17. @aggie94_amy

18. Stability
TragedyRecovery
Inspiration
A generation is a group of people born around the same time and
raised around the same place. People in this “birth cohort” exhibit
similar characteristics, preferences, and values over their lifetimes.
Parenting
Technology
Economics

20. Gender Matters for Generation Y– www.atkearney.com

24. Together
We
Can

25. You
Matter

26. Prove
It

27. Big
Picture

28. Silent
Boomers
GenX
Millenials
Together We Can!
You Matter
Prove It
Big Picture

29. Understanding Communication
Differences

30. Why WHEN you grow up matters

31. Generational Divide Managing Motivating Multigenerational Talent Of Workplace
http://www.slideshare.net/kellaprice/generational-divide-managing-motivating-multigenerational-talent-of-workplace
by Kella Price, CEO, HR and Training Consultant at Price Consulting Group

32. You
How YOU organize matters

36. @aggie94_amy

37. Play to strengths

39. How you MOTIVATE matters

40. Source: The ROC Group

41. Silent
Boomers
GenX
Millenials
Together We Can!
You Matter
Prove It
Big Picture

42. Characteristics and Triggers

43. Challenges
•Offices
•Programs
•Publications
•Websites
•Social sites

44. Skills needed for 2020 knowledge worker
Institute of the Future http://www.iftf.org/
Sensemaking
Social Intelligence
Novel Adaptive Thinking
Cross Cultural
Competency
Computational Thinking
New Media Literacy
Transdisciplinarity
Design Mindset
Cognitive Load
Management
Virtual Collaboration

45. Amy E. Hays
Adult Education Manager
aehays@noble.org
http://slideshare.net/aggie94amy
https://www.pinterest.com/aggie94_amy/
generational-differences/