Strategies for producing email marketing campaigns that get noticed and produce results. A presentation from Movable Ink's Vince PeGan, in participation with altima's E-commerce Rendezvous.

1. Email Optimization
Vince PeGan 5.11.2017

2. How Do You Stand Out in an Increasingly Crowded Inbox?
9 secondsGoldfish
8 secondsHuman
Attention Span

3. The image part with
relationship ID rId2 What Can a Marketer Control?
Time of Send Subject Line Content

4. The image part with
relationship ID rId2 What Can a Marketer Control?
Time of Send Subject Line Content

5. About Movable Ink

6. The image
Lisa
8:15 AM at her favorite coffee shop
Peter
1:30 PM on break at the office
John
9:00 PM relaxing back at home

7. The image
You’ve probably seen our work before!

8. Time of Send

12. 8:00PM

13. Subject Line

19. Content

20. Email Provider
Intelligent Content for Email
Business
Logic
Content
Generation
Data
ActivationColor Product vs
People
CTA

21. A B
B WinsAB
Deployed
Optimized
vs.

22. The
Optimization
Game

23. A B

24. 336%

25. A B

26. 82%

27. A B

28. 20%

29. A B

30. 34%

31. A B

32. 33%

33. A B

34. A B
13%

35. Source Links:
Vince PeGan
vince@movableink.com