How to ensure uptime security during your site's highest traffic moments without overpaying for slower periods.

1. How important is
site speed during
high-traffic
moments ?

2. Are you
« scalable »
?

3. I am wearing 2 caps
today
VsVs
Provider E-retailer

4. Managed Cloud Hosting
e-Commerce & Critical Applications
$ 4 billions - transactions/year
Moscow

5. What all e-commerce retailers want…
…more Traffic leading to more Sales !
Real case of traffic increase
from 10 to 2000+ concurrent visitors
in less than 30 minutes

6. How can your website
support temporarily
7, 10, or 20 times
more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay
permanently for the additional
server ressources ?

7. Non-specialized hosting
(page load time)
(*) Source Cloudflare – client Walmart
in relation to a specific item

8. How can your website
support temporarily
7, 10, or 20 times
more traffic / conversion…
…remaining FAST & AVAILABLE…
… without having to pay
permanently for the additional
server ressources ?

9. Real Example with an E-commerce customer
National Retailer in Cosmetics
BlackFriday Period
= 1650 orders / day
= 200 orders / hour
= 3500 orders / weekend
Daily Average
= 200 orders / day
= 500 orders / weekend
& the shopping cart
is
4 times higher
per customer !!!

10. More traffic & conversion
Same performance & Availability !
Real Example with an E-commerce customer
National Retailer in Cosmetics

11. Rachelsbox.com
“Try them, feel them, love them”
- Rachel
• 100% e-commerce
• High Italian Quality
• Why tights & stockings ? Limited life,
recurring needs, can’t try them, easy to ship.

14. Seasonality & Growth

15. 1.
Your job is NOT Web Hosting,
your job is to sell furnitures,
clothes, shoes, cosmetics…

16. 2.
Your Brand (reputation) is your
most precious asset,
don’t destroy it with a low
cost hosting provider.

17. 3.
Don’t waste your marketing
budget with a down website
during the most important
periods.

18. In 2017, it is NOT acceptable to have
an unavailable website
during high traffic…
It’s like closing the doors of your store
on a Saturday afternoon when
hundreds/thousands of people are
waiting to get in and give you their
money !

19. So…are you
« scalable »
?