3. Complete understanding of opportunities and threats vis a
vis competition
Identifying the Brand Leaks ( weak points)
Strategise together to combat enemy tactics and moves
Plan of action in the real field
PURPOSE
9. Not more than 3
SWOT reflection
Measurable
Part of the key brand thrust areas
#1. THE KEY CHALLENGES TO BE
BATTLED
10. Enemy Camp
Host Fighters
Ideally, host team should have core brand stakeholders
All team members should be able to debate and participate in the action
plan
Across departments
#2. THE TEAM MAKE UP
11. Make a briefing kit for each team with:
Market analysis
Detailed competitive analysis: sales, key
issues, communication, retail, consumer , SWOT, any additional
information
Brand strategy for host team
Key challenges outline with objectives and expected results
#3. THE SURVIVAL KIT
14. Enemy and Host teams introduced
Snapshot of market, brand and competitive SWOTS
Key challenges outline
#1. INTRODUCTION
15. Teams break up and work out strategy plans on challenges.
Present in a template eg: Headline, Idea description, competitive
advantage, costs, time
#2. THE HUDDLES
16. Enemy and Host teams present and debate
The Facilitator moderates, throws in challenges
End with a Group analysis and recap
#3. THE SHOOT OUTS
17. Teams regroup and rework the solutions basis the first presentations and
the competitive strategy knowledge.
How does the strategy change?
What additional combat points would give them a lead?
How to take the unforeseen challenge the facilitator threw at them?
#4. THE REGROUP
18. Final presentations
Capture the solutions and action plan
Allocate responsibilities against the action plan
Firm up timelines
#5. THE FINAL STRIKE
19. “Strategy without
tactics is the slowest
route to victory. Tactics
without strategy is the
noise before defeat.”
21. Detail, detail, detail: market, competitor, consumer
Team players with the spirit of do or die
An Experienced Facilitator
Key stakeholders’ participation and commitment
Spacious Venue
THE VICTORY SECRETS
23. Do up the venue like a battle field
Have battle quotes, toy guns and grenades
Make an AV with an army Duckworth Chant
Stimulus: competitive work, on ground, retail, key professional
profiles, brand stimulus
Have “war like “after break energiser games
Enemy and Host t-shirts
Interesting coffee breaks with Army Tiffin packs
Medallions at the end for best speakers etc
And many more…….
THE FUN FACTOR