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McLuhan100 and social media

Antonio A. Casilli (2011) "Glocality, multiplexity, and extension McLuhan in dialogue with social media research", communication at the McLuhan100 Then Now Next conference, University of Toronto, Nov. 10th.

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McLuhan100 and social media

  1. 1. Glocality, multiplexity, and extension McLuhan in dialogue with social media research Antonio A. Casilli
  2. 2. <ul><li>“ The medium is (the structure of the social graph describing the ties between the social agents uttering) the message”. </li></ul>
  3. 4. <ul><li>“ [Merton stood up] purpled with outrage and proceeded to say: “Just about everything in your paper requires cross-examination!” He started with the first paragraph, sonorously ticking off all the points in want of further explanation, a William Jennings Bryan making a closing argument to the jury about why the accused should be found guilty of murdering the scholarly procedure.” (p. 24) </li></ul>
  4. 5. <ul><li>Homophily </li></ul><ul><li>« Friending » </li></ul>
  5. 6. Bridging Bonding
  6. 7. <ul><li>Social Network Analysis </li></ul>
  7. 8. <ul><li>Social Network Analysis </li></ul>
  8. 13. <ul><li>Extension </li></ul>
  9. 14. <ul><li>“ The personal and social consequences of any medium—that is, of any extension of ourselves—result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology” (Understanding Media, p. 23). </li></ul><ul><li>“ Any medium whatever is an extension, a projection in space or in time, of our various senses.” (NAEB Report, III: 13) </li></ul>
  10. 15. <ul><li>Co-extension (Pierre Teilhard de Chardin) </li></ul><ul><li>Extension (Marshall McLuhan) </li></ul><ul><li>Polychronicity (Edward T. Hall) </li></ul>
  11. 16. <ul><li>RQ: “How do we live in a socially extended environment?” </li></ul>
  12. 17. <ul><li>Thank you! </li></ul><ul><li>[email_address] </li></ul><ul><li>@bodyspacesoc </li></ul><ul><li>http://www.bodyspacesociety.eu </li></ul>