TA LK 3 UNBREAK ABLE
LAWS LI K E TED O F C O M M U N I C AT I O N CARMINE GALLO K ey note Sp ea ke r | B e sts e lli n g Au t h o r

Carmine Gallo reveals the secrets
behind the world’s greatest presentations, the science behind why they work, and how you can use the secrets to win hearts and minds.

Talk Like TED is a
smart, practical book that will teach you how to give a kick-butt presentation. DANIEL H. PINK #1 New York Times Bestselling author of To Sell Is Human and Drive.

Magnificent insight. This book will
make you a much better speaker. G U Y K AWA S A K I former chief evangelist of Apple and author of APE

TED presentations have been viewed
online more than 1 Billion times.

Ideas are the currency of
the 21st century.

The ability to communicate your
ideas persuasively

is the single greatest skill
you need to accomplish your

Spreading your ideas in the
21st century requires a 21st century model of communication.

It’s a multimedia generation. We
communicate in photos, videos and 140 character tweets.

Using brain scans, scientists have
learned more in the past ten years about how we process information than they’ve learned in all civilization to date.

That means we know what
moves people what moves people what moves people whatmoves people moves people and we can prove it.

The world’s most engaging and
persuasive presentations obey three laws:

1 3 2 Emotional Touch
my heart Novel Teach me something new Memorable Present content in ways I’ll never forget

1 Emotional Touch my heart
Novel Teach me something new Memorable Present content in ways I’ll never forget

Passion is the thing that
will help you create the highest expression of your talent. LARRY SMITH TEDx, 2011

Unleash the master within.

Unleash the master within. Dig
deep to identify your unique and meaningful connection to your presentation topic.

Passion
leads to mastery

Ask yourself, “Wha t mak
my h eart s es ing?”

Passion
is everything

Researchers are finding that passion
is contagious - and they can prove it scientifically.

If you meet someone who
is genuinely passionate about a product or idea, it will influence your perception of that product or idea.

Master the art of
storytelling

Stories are just data with
a soul. ` BRENE BROWN TEDx Houston, 2010

B R YA N S
T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court.

B R YA N S
T E V E N S O N is a civil rights attorney who successfully argues cases in front of the U.S. Supreme Court. Stories made up 65% of his TED 2013 presentation.

Storytelling is what Aristotle called
“Pathos,” one of three components of persuasion. 65% Pathos 25% Logos 10% Ethos

Your brain on stories. At
Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain

Your brain on stories. At
Princeton University, Uri Hasson does research on storytelling by attaching electrodes to people. He finds that when somebody tells a story, certain parts of the brain light up.

Those same regions are stimulated
in the brains of those who are listening to the story. If the speakers tells the same story in a different language, it doesn’t have the same effect, because the listener doesn’t understand the content.

He calls it brain to
brain coupling. In other words, tell me a story and our brains are in sync.

2 Emotional Touch my heart
Novel Teach me something new Memorable Present content in ways I’ll never forget

Our brains are trained to
look for something brilliant and new, something that stands out, something that looks delicious. D r. A . K P R A D E E P Author, The Buying Brain

Your mission in any presentation
is to inform, educate, and inspire. You can only inspire when you give people a new way of looking at the world in which they live. R O B E RT B A L L A R D Ocean explorer, discovered Titanic in 1985

A fresh, new, and unexpected
twist on an old idea releases dopamine, your brain’s natural “save button.”

Cognitive processing consumes a lot
of energy especially on the brain.

The jaw-dropping moment. “Thou shalt
not simply trot out thy usual shtick.” TEDCommandment

B I L L G
AT E S made headlines when he released mosquitoes into the audience during a presentation on malaria.

Jaw-dropping moments create what neuroscientists
call an “emotionally charged event,” a heightened state of emotion that makes it more likely that your message will be stamped on a person’s brain.

3 3 Novel Emotional Nov
Touch myEmotio Teach me heart nal something el new Memorable Present content in ways I’ll never forget

Stick to the 18 minute
rule.

No TED speaker is allowed
to talk for more than 18 minutes. It turns out 18 minutes is the ideal length of time to deliver a presentation.

Speaking for too long results
in “cognitive backlog,” which, like piling on weights, makes the mental load on your audience heavier and heavier until they forget everything you said.

18 minutes is long enough
to be serious and short enough to hold people’s attention. CHRIS ANDERSON TED Curator

Create visually intriguing slides.

Scientists have produced a mountain
of evidence showing that concepts presented as pictures instead of words are more likely to be remembered.

Retention If you hear information
delivered verbally, you will remember 10% of the information. 100 90 80 70 60 50 40 30 20 10 10%

Retention If you hear information
delivered verbally, you will remember 10% of the information. Add a picture and retention soars to 65%. 100 90 80 70 60 50 40 30 20 10 65%

Bill Gates and Bono are
examples of TED speakers who had slides with no bullet points. The slides were photographs, images, or animations.

CO2
TEMPERATURE
INCREASE
NEGATIVE
EFFECTS

Stay in your lane.

Oprah credits her success to
“knowing my lane and staying in it.”

Identify your life’s core purpose
and relentlessly follow that purpose to become everything you were created to be.

You have the capacity to
move people, to educate and electrify, to inform and inspire. You have ideas that were meant to be heard.

Use your voice to astonish
people, lift their spirits, fill their souls and change the world.

Join my list Go to
TalkLikeTED.com to sign up and receive a free video and pdf.

THANK YO U CARMINE GALLO
K ey note Sp ea ke r | B e sts e lli n g Au t h o r

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