Ideas are the currency of the 21st century. Ideas - persuasively delivered - can inspire people, astonish them and change their lives. This slideshow explores the three laws of communication, breaking down the book Talk Like TED; The 9 Public-Speaking Secrets of the World's Top Minds into three sections. For more information about Talk Like TED, visit www.talkliketed.com.
Talk Like TED: 3 Unbreakable Laws of Communication
1. TA LK
3 UNBREAK ABLE LAWS
LI K E
TED
O F C O M M U N I C AT I O N
CARMINE GALLO
K ey note Sp ea ke r | B e sts e lli n g Au t h o r
2. Carmine Gallo
reveals the secrets behind the
world’s greatest presentations,
the science behind why they work,
and how you can use the secrets
to win hearts and minds.
3. Talk Like TED is a smart,
practical book that will
teach you how to give a
kick-butt presentation.
DANIEL H. PINK
#1 New York Times Bestselling author of To Sell Is Human and Drive.
4. Magnificent insight.
This book will make you
a much better speaker.
G U Y K AWA S A K I
former chief evangelist of Apple and author of APE
8. is the single greatest skill
you need to accomplish your
9. Spreading your ideas in the 21st
century requires a 21st century
model of communication.
10. It’s a multimedia generation.
We communicate
in photos,
videos and 140
character tweets.
11. Using brain scans,
scientists have learned
more in the past ten
years about how we
process information
than they’ve learned in
all civilization to date.
12. That means we know
what moves people
what moves people
what moves people
whatmoves people
moves people
and we can prove it.
27. B R YA N S T E V E N S O N
is a civil rights attorney
who successfully argues
cases in front of the
U.S. Supreme Court.
28. B R YA N S T E V E N S O N
is a civil rights attorney
who successfully argues
cases in front of the
U.S. Supreme Court.
Stories made up
65% of his TED
2013 presentation.
29. Storytelling is what Aristotle
called “Pathos,” one of three
components of persuasion.
65%
Pathos
25%
Logos
10%
Ethos
30. Your brain on stories.
At Princeton University,
Uri Hasson does research
on storytelling by attaching
electrodes to people.
He finds that when
somebody tells a story,
certain parts of the brain
31. Your brain on stories.
At Princeton University,
Uri Hasson does research
on storytelling by attaching
electrodes to people.
He finds that when
somebody tells a story,
certain parts of the brain
light up.
32. Those same regions
are stimulated in the
brains of those who are
listening to the story.
If the speakers tells
the same story in a
different language,
it doesn’t have the
same effect, because
the listener doesn’t
understand the content.
33. He calls it
brain to brain coupling.
In other words,
tell me a story and
our brains are in
sync.
35. Our brains are trained to look for
something brilliant and new,
something that stands out,
something that looks delicious.
D r. A . K P R A D E E P
Author, The Buying Brain
36. Your mission in any
presentation is to inform,
educate, and inspire.
You can only inspire
when you give people a
new way of looking at the
world in which they live.
R O B E RT B A L L A R D
Ocean explorer, discovered Titanic in 1985
37. A fresh, new,
and unexpected
twist on an old
idea releases
dopamine,
your brain’s natural
“save button.”
40. B I L L G AT E S
made headlines when
he released mosquitoes
into the audience during a
presentation on malaria.
41. Jaw-dropping moments create
what neuroscientists call an
“emotionally charged event,”
a heightened state of emotion
that makes it more likely that
your message will be stamped
on a person’s brain.
44. No TED speaker is allowed to talk
for more than 18 minutes.
It turns out 18 minutes is the ideal length
of time to deliver a presentation.
45. Speaking for too long results in
“cognitive backlog,” which, like piling on
weights, makes the mental load on your
audience heavier and heavier until they
forget everything you said.
46. 18 minutes is long
enough to be serious
and short enough to
hold people’s attention.
CHRIS ANDERSON
TED Curator