Digital and online services are evolving at an unseen speed. We cannot imagine what’s coming at us in the next few decades. Exciting or frightening, but all of these evolutions will surely have a huge impact on our lives and ultimately on the way we do business. Digital is disruptive. And the time is now for organisations to prepare themselves (and their business models) for the digital future. - Jo Caudron talked about Digital Transformation at Digital Marketing First (DMF) 2013. Here you find his presentation. Interested in Digital Transformation Modeling? Please take a look at http://bit.ly/19SpTam or contact us: hello@dearmedia.be

1. Digital Transformation
Online, social and mobile are changing everything.
How to deal with it?
October, 2013
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98

2. Jo Caudron
°1968
Founder & CEO
Co-Founder
Digital Consulting Firm
Social Media
Campaigning Platform
President

3. Do YOU
have a real Social
Media Strategy?
Are you ready
for Mobile?
Do you have a future
2020 vision on how
digital is transforming
the/your world?

4. Digital
Transformation is
really happening

5. Digital in
the core
The Business
Digital (at
the sideline)
From ...
@jcaudron
... to
Digital Transformation Modeling

6. The Business
The Business
Digital (at
the sideline)
Digital (at
the sideline)
From ...
@jcaudron
... to
Digital Transformation Modeling

7. Digital in
the core
Digital in
the core
Digital in
the core
The Business
The Business
Digital (at
the sideline)
Digital in
the core
Digital (at
the sideline)
From ...
@jcaudron
... to
Digital Transformation Modeling

8. Digital Transformation
From ...
@jcaudron
... to
Digital Transformation Modeling
R&D & Enterprise 2.0
PR & External Commun.
IT
HR
Service & Support
Sales
Marketing & Communication
Digital Media
DM
Billboards
Print
TV
Radio

9. How big should CHANGE be?
In order to change
the world?
@jcaudron

16. 7 metaphors to
understand
the impact of change

17. The Glass House
The Cyborg
The Package
CHANGE
The Participant
The Traveller
The Frog
The Gatekeeper

18. The Glass House

19. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Accountability
Bi-directional
Humanization
The Glass House

20. The Package

21. From monolithic to atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
TV
Fun
Breaking
news
culture
In-depth
analysis
Discovery
Sports
Specials
Jobs
Services
Classifieds
Weather
Trends &
Lifestyle

22. From monolithic to atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Package
Angry Birds
Digg.be
Yelo App
Boxee
TV
Twitter,
Facebook
Fun
CNN online /
app
Breaking
news
culture
Spotify + Metafy
In-depth
analysis
Discovery
Twitter,
Facebook
RSS
Newspaper
Website
Blogs
Sports
Sporza.be
LinkedIn, Monster, ...
Specials
Jobs
Services
Classifieds
eBay
Weather
Trends &
Lifestyle
Weather Pro (iPhone)
Pinterest,
blogs
Vertical sites and
specialties portals
Traffic: Inrix +
iCoyote (iPhone)

23. The Frog

24. By-passing
Virtualization (services, products,
support, distribution, ...)
Distortion of the value chain
The Frog

25. By-passing
Virtualization (services, products,
support, distribution, ...)
Distortion of the value chain
The Frog

26. By-passing
Virtualization (services, products,
support, distribution, ...)
Distortion of the value chain
The Frog

27. The Gatekeeper

28. Gatekeeper meets the Second Gatekeeper (the
power of social media)
Fragmentation of (communication) touchpoints
Recommendations
Ambassadorship
The Gatekeeper
The Network is
the Second Gatekeeper
The Gatekeeper
Can traditional companies find new models where they stay the first gatekeeper while
facilitating the second gatekeeper?

29. The Traveller

30. Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”
Small Data
Mobile technology
Location / Local
Always on / Instant gratification
The Traveller

31. Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”
Small Data
Mobile technology
Location / Local
Always on / Instant gratification
The Traveller

32. The Participant

33. Community
Gamification
Co-creation / Collaboration
The power of the crowd
Empowered Self
(Self-)service
The Participant

34. The Cyborg

35. Big Data
Open Data
Monitoring
Even Smaller
Quantified Self
Wearable
Computing
Internet of Things
The Cyborg

36. Transparency
Closeness
Responsiveness
Speed / Agility
Quantified Self
Wearable Computing
Internet of Things
Big Data
Open Data
Monitoring
Even Smaller
Authenticity
Accountability
Bi-directional
Humanization
From monolithic to atomic
Small & Simple
APPification
Long Tail
Personalized
Real-Time
Utility / Usability
Value for Money
Agile/Cloud/SaaS
The Glass House
The Cyborg
The Package
Are YOU Ready?
Community
Gamification
Co-creation / Collaboration
The power of the crowd
Empowered Self
(Self-)service
The Participant
By-passing
Virtualization (services,
products, support,
distribution, ...)
Distortion of the value chain
The Frog
Mobile technology
Location / Local
Always on / Instant gratification
Decreased mobility (for society)
De-centralized / NWOW
“Good is good enough”
Small Data
Gatekeeper meets the Second Gatekeeper
(the power of social media)
Fragmentation of (communication)
touchpoints
Recommendations
Ambassadorship
The Traveller
The Gatekeeper

37. What will be next?
Because the world
is changing!
Retail - Automotive Education - Government
- NWOW - YOU?
@jcaudron

38. Be ready for Mobile
Be ready for Social
Strategy
Concepts
& Channels
Policy,
Teams &
Ownership
Roll-out
Strategy
Implementation
Be ready for The Future
(Digital Transformation Modeling)
Offline
Online
Integration

39. What do I do for a living?

40. DearMedia, Consultants for the Digital Age
Online Media
Social Media
Mobile
Media
Digital Transformation Modeling:
Digital impact on traditional communication, media, business, ...

42. Our Services
Our Domains
Consulting
Online
Trendwatching
Mobile
Presentations
Social
Trainings
Digital
Transformation

43. Post
Coaching
Teams
Policy
Digital, Social and Mobile
Strategy & Concepts
Conversation
Management
Team
Selection
Tools
Setup
Training
Concept
• Our proven methodology
• To help your company start with social/online/mobile
media
Architecture
Channels
Content
Strategy
Impact
Analysis
Audience
Objectives
&KPI’s
Pre
Mission
7C’s
•
•
•
•
•
Create a strategy
Choose the right social/online media and networks
Implement tools for listening and responding
Create and train teams, Ownerships, Roles, ...
Create and apply policy, Code of Conduct,
Guidelines
• Coaching & follow-up
Kick-off
Inspiration
Workshop
Market
Scan
Intake

44. DigitalTransformationModeling:
preparing the future
Trendwatching
Business
Cases
Scenarios
Impact
Insights

45. More on www.DearMedia.be

46. Contact me.
@jcaudron
jo@dearmedia.be
00 32 475 43 80 98

47. Digital Transformation
Online, social and mobile are changing everything.
How to deal with it?
October, 2013
jo@dearmedia.be
@jcaudron
00 32 475 43 80 98