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Suggestions of Better Practices for Responsible Tourism on Ilhabela island, Brazil

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Suggestions of Better Practices for Responsible Tourism on Ilhabela island, Brazil

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The municipality of Ilhabela Island, Brazil, hosted its 1st Sustainable Tourism Workshop. More than 50 local tourism professionals and visitors, including hotel owners, operators, consultants, media and public officials, participated in the presentations and field activities, which included the Global Sustainable Tourism Criteria and best practices, tools and solutions to develop and market a more responsible tourism on the island by Hopineo.
The event included 5 field excursions:

Historical visit of the city center,
Lunch and boat excursion to the north of the island,
Visit to the traditional Caiçaras community of Castelhanos Bay,
Visit to the traditional Caiçaras community of Bonete,
Bird watching in the Aguas Brancas Trail of Ilhabela State Park.
This Experience enabled participants to:

Introduce many future local actions on Ilhabela with local and international share experience
Help understand how to implement sustainable tourism
Learn how to set up and design a project that corresponds to the interests and desires of all
Make things better and build together new projects and new ideas
As a result of the event, the group of international professionals who visited Ilhabela to attend the workshop compiled a list of suggestions for the improvement and development of better ecotourism and sustainable tourism practices on Ilhabela.












Maud Vannelli, Ambassador Hopineo & BaRaKa Trip & Consulting,
put together and added further suggestions from her experiences and the freely accessible library of good practices on www.hopineo.org/en/hopsolutions-resources/good-practices/search

The municipality of Ilhabela Island, Brazil, hosted its 1st Sustainable Tourism Workshop. More than 50 local tourism professionals and visitors, including hotel owners, operators, consultants, media and public officials, participated in the presentations and field activities, which included the Global Sustainable Tourism Criteria and best practices, tools and solutions to develop and market a more responsible tourism on the island by Hopineo.
The event included 5 field excursions:

Historical visit of the city center,
Lunch and boat excursion to the north of the island,
Visit to the traditional Caiçaras community of Castelhanos Bay,
Visit to the traditional Caiçaras community of Bonete,
Bird watching in the Aguas Brancas Trail of Ilhabela State Park.
This Experience enabled participants to:

Introduce many future local actions on Ilhabela with local and international share experience
Help understand how to implement sustainable tourism
Learn how to set up and design a project that corresponds to the interests and desires of all
Make things better and build together new projects and new ideas
As a result of the event, the group of international professionals who visited Ilhabela to attend the workshop compiled a list of suggestions for the improvement and development of better ecotourism and sustainable tourism practices on Ilhabela.












Maud Vannelli, Ambassador Hopineo & BaRaKa Trip & Consulting,
put together and added further suggestions from her experiences and the freely accessible library of good practices on www.hopineo.org/en/hopsolutions-resources/good-practices/search

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Suggestions of Better Practices for Responsible Tourism on Ilhabela island, Brazil

  1. 1. 1-3 April 2016, Ilhabela island, Brazil Suggestions of Better Practices for Responsible Tourism
  2. 2. SUSTAINABLE TOURISM WORKSHOP The municipality of Ilhabela Island, Brazil, hosted its 1st Sustainable Tourism Workshop. More than 50 local tourism professionals and visitors, including hotel owners, operators, consultants, media and public officials, participated in the presentations and field activities, which included the Global Sustainable Tourism Criteria and best practices, tools and solutions to develop and market a more responsible tourism on the island. GSTC criteria: www.gstcouncil.org D’Arcy Dornan
  3. 3. SUSTAINABLE TOURISM WORKSHOP The event included 5 field excursions: • Historical visit of the city center, • Lunch and boat excursion to the north of the island, • Visit to the traditional Caiçaras community of Castelhanos Bay, • Visit to the traditional Caiçaras community of Bonete, • Bird watching in the Aguas Brancas Trail of Ilhabela State Park. This Experience enabled participants to: • Introduce many future local actions on Ilhabela with local and international share experience • Help understand how to implement sustainable tourism • Learn how to set up and design a project that corresponds to the interests and desires of all • Make things better and build together new projects and new ideas
  4. 4. SUSTAINABLE TOURISM WORKSHOP As a result of the event, the group of international professionals who visited Ilhabela to attend the workshop compiled a list of suggestions for the improvement and development of better ecotourism and sustainable tourism practices on Ilhabela. Maud Vannelli, Ambassador Hopineo & BaRaKa Trip & Consulting, put together and added further suggestions from her experiences and the freely accessible library of good practices on www.hopineo.org/en/hopsolutions-resources/good-practices/search
  5. 5. RESPONSIBLE PRACTICES BY CATEGORY Construction Social Responsibility Local Development Travelers’ awareness Local Heritage & Biodiversity Energy Water Waste Agriculture & Catering Eco-mobility Learn about field solutions for responsible tourism on www.hopineo.org/en/hopsolutions-resources
  6. 6. ENERGY MANAGEMENT  The presentation took place the first night at Sambaquis using energy efficient small light bulbs  The space at Hostel Da Vila is naturally lit by the sun of Ilhabela  Associations and local businesses can think of compensation for energy consumed / Carbon offsetting during activities and events  Local stakeholders can invest together in renewable energy, buy in group or join a producer of sustainable energy  Ilhabela needs a more efficient internet system
  7. 7. WATER MANAGEMENT  Clean and odorless dry toilet system saves water (replaced by sawdust or chips). Recovery of excrement to make compost for the communities (gardens, etc.) on the island and in the Ecolodges/EcoHotels  Ilhabela should develop a more complete/comprehensive waste water treatment system before discharge into the sea  The tap water is drinkable in Ilhabela, conduct an information campaign in all tourist structures  Sell ​​or lend gourds (containers for water) for excursions and allow people to recharge with tap water in all stores and public places of the island  Using natural cleaning products in all Ilhabela businesses as well as the public sector and NGOs  Develop Horseriding activities on the beaches and to cross the rivers/island for access to the Castelhanos beach in order to reduce pollution.
  8. 8. WASTE MANAGEMENT  Equipping the place of your event sorting bins in strategic places  Educate participants with information signs  If you use badges, use those that are reusable, and ask the participants to leave them with you at the end of event, so you will not need to buy for the next!  Buy in bulk and avoid unnecessary packaging  Avoid unnecessary distribution of goodies that will never be used. Preference to serve local produce, local crafts, planting seedlings (young trees) and putting the participant's name and photo on the website of the event, etc.  In a different location from the workshop, we used dishes from the hotels, avoiding the use and disposal of plastic dishes  Stop the use of disposable cups and favor a deposit system combined with good marketing and communication campaign "Friends of Ilhabela" with a rental system
  9. 9. ECO MOBILITY  The event's accessibility is a decisive factor in the impact of the event: a more central and better connected location will help decrease greenhouse gas emmissions.  Include a location map on invitations with practical information such as public transport (plane from the station with travel times ..).  If the event lasts several days, provide participants with transport tickets or arrange with your event partner to use private collective transport  Encourage the use of soft mode mobility such as cycling by providing bicycle rentals for the event, why not organize a taxi-bike system to pick up your speakers  Carpooling is also a good way to transport your guests, you can see if an organization like BlaBlaCar could be an event partner  Developing Horseriding activities on the beaches and to cross the rivers/island to the Castelhanos beach to decrease pollution
  10. 10. CONSTRUCTION As a result of the event:  Idea of creating an association of tourism professionals to work on these challenges together.  Idea of creating an interactive map with tourism activities and incoming agencies  Open letter with demands for island wide sustainable tourism initiatives which will be sent to all the mayoral candidates running for office.  Compilation of suggestions for the improvement and development of new ecotourism and sustainable tourism products in Ilhabela, free access for all on www.hopineo.org  Creation of a website for the communities of Bonete and Castelhanos and training a person in website administration.  Creation of a digital library of free pictures to promote ecotourism in Ilhabela.  Editing and publishing a collaborative video to show and share the great ecotourism potential in Ilhabela on social media.
  11. 11. LOCAL DEVELOPMENT  The partnership policy is often an issue of heated debate within an organization. Can we organize an eco-responsible event being financed with not very "green" business? It is up to you to launch discussion in your association or company.  Working with local communities and preventing upstream and downstream helping  The Ilhabela State Park Visitors Centre was very interesting and complete. Working with the various hotels to arrange tours and help spread knowledge about the attraction.  For each community to create an associative structure that enables them to share the tourist management : marketing, projects, furniture, training and recruiting of qualified staff  Working with the local community on a new responsible beach furniture (wooden pallets for example).
  12. 12. SOCIAL RESPONSIBILITY  Educate the organizers , participants and providers about the importance of sustainable tourism issues  Improve the positioning of the organization in the media and ensure commitment to the community  Self-assess and report on the findings : the weight of recovered or recycled waste packaging , carbon offsets, compensation, inventory of ideas for the next event, implementation of new actions and new projects, etc.  Ensure the safety of tourist excursions : snake protection, lifejackets for boat tours and canoe, natural repellent,  Promote accessibility for people with physical and or mental challenages and identify the different sites available on the official website of Ilhabela
  13. 13. LOCAL HERITAGE  Exchanging more with local people , participate and help communities to cook meals, etc.  To enhance the rich cultural heritage and natural environment of the communities : fishing practices, local cuisine, pirates and folk legends, etc.  In Bonete, follow the complete chain of traditional boat making, from planting and selecting the tree to creative workshops with tourists, everyone could make and paint a small souvenir boat for example…  Implement training to secure the employment of guides and tourists : First Aid training , environmental education , training on how to welcome and sell to tourists , etc.  Education for sustainable development and responsible practices in the tourism industry and hotel business for an Ilhabela Responsible Tourism Charter and Charter Agenda 21 towards Ilhabela .
  14. 14.  To provide tourists with books and check lists that allow them to know the local flora and fauna at different sites (hotels, historic center, beaches, forest, etc.)  Facilitate the knowledge of the children with books and games  Work on information and interpretive signs in the park to highlight the names of different flora and fauna  Protect visitors by training guides on the risks and dangers  Protect visitors with adequate equipment BIODIVERSITY
  15. 15. TRAVELERS’ AWARENESS  If you need to print documents, here are some rules to remember in order to limit the impact on the environment : document layout, front/back, necessary drawings, avoid color backgrounds, certified printer and prints made on 100% recycled paper with vegetable inks  When you send mail, urge your readers to not print them by inserting a statement such as " print only when necessary  Create a platform for the official website that lists all the island's infrstructure and returns on various websites  Choosing communication media: posters , flyers, programs, plans ... should we print everything ?  A few well- placed posters, catchy messages, buzz on Internet/ Facebook/ Instagram /Twitter and select well addressed press releases will have the same impact  If you have a website, all for the free download of documents on Dropbox or Slide Share • ,
  16. 16. Contact : Maud Vannelli maud@hopineo.org www.hopineo.org/en This document was elaborated in a series of sessions during which time, tourism professionals could make suggestions in order to make activities more sustainable. In building a better world, each person is responsible for his/her actions and decisions. It is not worth waiting for political decisions to be put into action and the development of laws. Many people in the world have taken the initiative to do make change. Take the initiative and then see its effects on the world such as with the wing flapping of a butterfly. What is missing? Which improvments could be made? Please, feel to free to share with us your feedback to continue building a better future together for Hopineo, its partners, and more globally for a more responsible tourism. « The recognition of tourism as an economic powerhouse and contributor to all three pillars of sustainable development – economic, environmental and social – underlined the enduring relevance of UNWTO’s mission to promote responsible, sustainable and universally accessible tourism. » United Nations World Tourism Organization, 2013

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