SCAMPER is a creative brainstorming technique that helps you generate ideas for new products and services by encouraging you to think about how you could improve existing ones. SCAMPER is a checklist of idea-spurring questions arranged by Bob Eberle into this mnemonic. Substitute something. Combine it with something else. Adapt something to it. Modify or Magnify it. Put it to some other use. Eliminate something. Reverse or Rearrange it.

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