Social Media Policy for Student Uni
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Presentation on how to make a social media policy
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Social Media Policy for Student Uni
- 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • Monitoring Mic Adam #VLSMM • Market research
- 2. My background • 20: IT marketing (Wang & Unisys) • 10: Int’l Sales & Marketing (F,D, US, B) • 12: Networking for business • 4: Social Media (Policy)
- 3. My starting point • Blunders, mistakes, incorrect usage • Mixing personal & Business • Open market • Unique Selling Proposition
- 4. How I have evolved in Social Media • Social Media Policy Creation • Social Media Inventory Services • Social Media Monitoring • Social Media Presentations • Social Media Training • Social Media Consulting
- 6. Become an expert in 5 min! (?)
- 7. My approach to Social Media Policy Awareness Building/ Social Media Inventory Training Monitoring Challenger Policy Goals, Teams Project: Objectives, Ambassadors define – strategy roll-out
- 8. Vanguard Leadership Approach 1. Audit and inventory 2. Awareness presentation • Overview of Social Media • Understanding where SoMe fits in • Identificate critical factors in the SoMe Policy
- 9. Vanguard Leadership Approach 3. Create draft policy • Based on other policies • Based on Awarness presentation 4. Finetuning of the SMP
- 10. Roll-out Process 5. Presentation to the project team 6. Presentation and/Roll out to the employees
- 11. Roll-out options
- 12. Social Media Policy/Guidelines 35 areas of interest
- 13. Topics • Policy or Guidelines? • Why do you need a policy? • Who makes the policy? • Perspectives of the policy? • How do you make a policy? • What needs to be in the policy? • How do you implement a policy?
- 14. Guidelines or Policy • Policy is official and enforceable • Control legal burden • Cover HR items • Identify risk • Guideline is a suggestion and not enforceable • Communication piece • Motivate and inspire users (ambassadors) • Create positive frame of mind
- 15. Why do you need a social media policy? • Brand damage • Productivity loss • Security issues • Identity issues • Conflict handling • And many more...
- 16. Who makes the policy? Marketing HR IT Legal Mngt Team Employees Unions
- 18. How to create a social media policy? • Social media policy creation software • http://socialmedia.policytool.net/ • http://socialpolicygenerator.com • Social media policy examples • http://socialmediagovernance.c om/policies.php • Write one your own
- 19. How do I market my services and find clients Social Networking online (limited) Face to Face networking Referrals (mainly) Training follow up (best) (guest) Blogging Making & publishing studies Written press articles Prospecting (limited)
- 20. What have I achieved?
- 21. Customers
Notes de l'éditeur
- WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media