4. KAIST
• Established in 1971
• Top Science and Engineering University in Korea and Worldwide
• Tuition and livening expenses are funded by Government.
• About 11,000 people (5000 undergraduates, 2500 masters, 2500 PhDs, 700
professors)
5. ID at KAIST
College of Natural Science
College of Business
College of Information
Technology & Science
College of Cultural Science
College of Engineering
6. Brief History
KAIST ID Established
First BSID Graduation
Post-graduate Program Launched
Doctoral Program
Launched
KAIST
13. 2015-01-29 13
RECOGNITION Research Papers
“1st in research paper publication
in Korea”
Presidential Merit (Silver)
4 Outstanding Achievement Awards
6 Best Paper Awards
2 International Grand Prizes
2 Presidential Awards
Designer of the Year
Excellent Lecture Award
Good Design Award
Best Industrial Designer Award
12 International Design Competition Awards
19. KEY FEATURES Interdisciplinary Program
Analytic
(Understand)
Synthetic
(Make)
Subjective (Symbolic)
Objective (Real)
Humanities Art
EngineeringScience
Positioning of IDKAIST Education since 1986
Adopted from Dublin’s model of academic disciplines
Traditional
Design School
20. KEY FEATURES ID KAIST’s vision
Mission Statement:
“Shape the Future: Design for a Better Life”
Goal: World top 10 design school by 2017
Objectives:
• Cultivating designers active in the front end of innovation
• Generating integrated design knowledge
• Becoming a leading research-oriented design education program
21. KEY FEATURES Students
BSc students (40 per year)
• Many from science high school (good at math and science)
• Students graduated from a high school abroad.
• International students
• They choose their major in the second year when they complete basic science
and engineering courses.
MSc Students (15-20 per year)
• Most of them are IDKAIST undergraduates
• A few from other design schools (Hongik Univ. Korea National Univ. of Arts,
Handong Univ., Seoul Univ., Parsons, Pratt, RISD ..)
• Exchange students fromTUDelft
PhD Students (5-10 per year)
• Most of them are IDKAIST graduates
• A few from other domestic and international universities
23. KEY FEATURES LearningActivities
Course Work (10-20%)
Research Projects in Labs (20-50%)
Thesis Work (30-50%)
Course Work (30-40%)
Research Projects in Labs (30-40%)
Dissertation Work (30-40%)
Course Work (70-90%)
Individual Research (10-20%)
Graduation Project (10-20%)
MSc
PhD
BSc
24. KEY FEATURES Undergraduate Program - Structure
Business
Innovation
New
Technology
Fusion
Human
Centered
Design
Design Studio Courses (Fundamentals, Technology and Production,
Meeting Marketing Needs, User Centered System Integration)
Design Tools and Methods
Design Basics (Visual Language, Creative Thinking)
Graduation Project
Internship / Exchange Student Program
2D, 3D Design, Presentation Techniques, Creativity and Visual Language
CAD, Digital Design Graphics, Photography
• CAD
• Physical
• Computing
• Design
Engineering
• Design
Methodology
• Professional
Practice
• New Product
Development
• Human Factors
• Interface Design
Design for the Real World, Design Business, URP
25. KEY FEATURES Undergraduate Program -Timeline
Business Innovation
New Technology
Graduation
Project
Human Centered Design
Tools and
Methods
Design Basics
Year 2 Year 3 Year 4Year 1
Design Projects
26. KEY FEATURES Undergraduate Program - Courses
Ph.D
1st year 2st year 3rd year 4th year 1st year 2st year
Classification
Design
Methodology
Design
Communication
Theory of Design
Management
Presentation
Techniques
CAD &
3D Modeling
Integrated
Design
Media Interaction
Design
Theory of
Emotional Design
Theory of Design
Strategy
Design & Living
Introduction to
Industrial Design
Design Human
Factors
New-Product
Development
Design Issues Design Project III
Theory of
Public Design
2-Dimensional
Design
3-Dimensional
Design
Product Design
Factors
Product Design
System
Design Project I Design Studio
Product Design
Fundamentals
Product Design
Program
Design professional
Practice
Research
Methodology
Design Research
Issues
Digital Design
Graphics
Creativity &
Visualization
Product Design
Engineering
Space Design
Interactive
Space
Design Project II Design Project IV
Advanced Topics
on Business
Innovation
Photo
Techniques
Interaction Design Design Critic
User Centered
Design Methodology
Theory of
Interface Design
Interface Design Design Marketing
Human-Centered
Design
Information Design
Advanced Topics
on New
Technology Fusion
Undergraduate
Thesis
Thesis & Seminar Thesis &Seminar
Undergraduate GraduateID KAIST
Courses
Selective
Major
Course
Fall
Semester
Required
Major
Course
Spring
Semester
Selective
Major
Course
Required
Major
Course
27. KEY FEATURES Undergraduate Program - Studio Courses
• Design Fundamentals (y2) increases awareness on form, function and
ergonomics
• Design Factors (y3) increases awareness on manufacturing and
technological aspects of design.
• Design Program (y3) increases awareness on business aspects, such
as needs of customers and stakeholders, of design
• Design System (y4) increases awareness on system level issues of
design, such as service and social innovation.
28. KEY FEATURES Undergraduate Program - Degree Project
• About 10 month individual design project combined with
‐ Two essential courses (Integrated design)
‐ Individual study
‐ Undergraduate thesis project
• Capstone project advised by multiple professors from other engineering departments.
• International and domestic exhibitions from October to December.
29. KEY FEATURES Postgraduate Program - Structure
Courses of
Business
Innovation
Courses of
New
Technology
Fusion
Courses of
Human
Centered
Design
Advanced Design Studio Projects
Research Methodologies
Design Issues
Master Thesis
(Theory or Design Development)
Master Level Focus : Skills for Design Insights, Design Methods, Advanced Design Practice
PhD Level Focus: Design Knowledge
30. KEY FEATURES Postgraduate Program - Courses
Ph.D
1st year 2st year 3rd year 4th year 1st year 2st year
Classification
Design
Methodology
Design
Communication
Theory of Design
Management
Presentation
Techniques
CAD &
3D Modeling
Integrated
Design
Media Interaction
Design
Theory of
Emotional Design
Theory of Design
Strategy
Design & Living
Introduction to
Industrial Design
Design Human
Factors
New-Product
Development
Design Issues Design Project III
Theory of
Public Design
2-Dimensional
Design
3-Dimensional
Design
Product Design
Factors
Product Design
System
Design Project I Design Studio
Product Design
Fundamentals
Product Design
Program
Design professional
Practice
Research
Methodology
Design Research
Issues
Digital Design
Graphics
Creativity &
Visualization
Product Design
Engineering
Space Design
Interactive
Space
Design Project II Design Project IV
Advanced Topics
on Business
Innovation
Photo
Techniques
Interaction Design Design Critic
User Centered
Design Methodology
Theory of
Interface Design
Interface Design Design Marketing
Human-Centered
Design
Information Design
Advanced Topics
on New
Technology Fusion
Undergraduate
Thesis
Thesis & Seminar Thesis &Seminar
Undergraduate GraduateID KAIST
Courses
Selective
Major
Course
Fall
Semester
Required
Major
Course
Spring
Semester
Selective
Major
Course
Required
Major
Course
31. KEY FEATURES Postgraduate Program - Example MSc Dissertation
International presentations (conference papers, exhibitions, design
awards) are encouraged.
Research MSc
• Effect of levels of automation on emotional experience in
intelligent products
• A programming toolkit for prototyping interactive products
• Product personification method for ideation of interaction design
• The role of design in the integration of Product-Service System
Project MSc
• Kinetic interaction design based on magnetism
• Inflated roly-poly: designing an inflatable display enticing physical
interaction
• CoLingual: Development of mobile location-based crowdsourcing
language translation and learning service
32. KEY FEATURES Postgraduate Program - Ph.D.Thesis
Requirements
• Generation of original design knowledge
• Publications of top international design journals
Examples
• Choi (2011) The effects of anthropomorphism on product design
• Park (2011) New typology and strategic model of design
promotion
33. KEY FEATURES Course Requirements - BSc
• Many students are from science high schools.
• Students also take basic science and engineering courses (math, physics, biology,
chemistry) and some humanity subjects (Psychology, Business, History, foreign
language)
• Students intensively take major courses within 2.5 years.
General Course
Basic Course Major Course Free
Selective
Course
Research Total
Required Selective Subtotal Required Selective Subtotal Required Selective Subtotal
7
(8AU)
21
28
(8AU)
17 9 26 24 28 52 21 3 130
1 credit is equivalent to 16 class hours in a semester
34. KEY FEATURES Course Requirements - MSc
논문초고심사
최종논문심사
연구결과전시
연구진도보고
1
2
3
4
5
6
제
1
학
기
7
8
9
10
11
12
제
2
학
기 연구주제발표
석사연구신청
연구계획발표
1
2
3
4
5
6
제
３
학
기
7
8
9
10
11
12
제
４
학
기
Semester2
Semester3
Semester4
Semester1
Thesis Proposal
Research Theme
Research Plan
1st Draft
Final Draft
Exhibition
Progress Report
MSc course requirement
Core Course
Major Course
Research Total
Required Selective
3 6 12 12 33
Research Progress Evaluation
1 credit is equivalent to 16 class hours in a semester
35. KEY FEATURES Course Requirements – Ph.D.
Year1 Year2 Year3 Year4 Year5
Qualification
Exam
Starting
PhD
MSc PhD
Integrated
Program
Graduation
Complete
course work
Thesis
Defense
Thesis
Proposal
Starting
MSc
Core Course
Major Course
Research Total
Required Selective
3 6 21 30 60
PhD course work requirmentMSc-Phd Integrated Program coursework requirement
General Course
Major Course
Mandatory Electives
Research
(including seminar
credit)
Total
3 6 21
30 60
30
Remarks
One Doctoral Colloquium per semester (Research Progress Evaluation)
36. KEY FEATURES Design Expertise
Identifying
Needs
Finding
Requirements
Directions
Deciding Design
(Physical &
Behavioral)
Parameters
Creating artifacts
with efficient
Process
Aesthetic &
Expressive
Stylists
Designer with Engineering
Knowledge
Designer who can transform the
findings of Marketing & User
Research to design parameters and
generate solid design solutions
Marketing
Specialists
Manufacturing
Engineers
37. • ID501 Design Issues
• ID504 Design Project II
• ID505 Usability Analysis
• ID506 Media Interaction Design
• ID508 User Centered Design Methodology
• ID509 Design Project for Industry
• ID601 Design Project III
• ID602 Design Project IV
• ID603 Theory of Media Design
• ID605 Design Marketing
• ID606 Theory of Emotional Design
• ID607 Design Management
• ID701 Design Research Issues
• ID702 Design Studio II
• ID705 Theory of Public Design
• ID706 Theory of Interface Design
• ID708 Design Strategy
• ID711 Advanced Topics on Human Centered Design
• ID712 Advanced Topics on New Technology Convergence Design
• ID713 Advanced Topics on Business Innovation Design
• ID810 Special Lecture on Design III
• ID820 Special Lecture on Design IV
• ID502 Research Methodology
• ID503 Design Project I
★ Grey color: not opened now, possibly re-opened later
MSc PROGRAM COURSES LIST
38. This study is designed to construct a holistic view of design theories
and issues discussed in design academia. Students are asked to
build a perspective of understanding current stream of design issues.
MSc. COURES ID501 Design Issues
39. This course aims to introduce and analyze recent trends of theories and
topics in design research. Students learn how to approach research topics
systematically and how to find and conduct a new research project that
contributes to the body of knowledge in design research. This course
provides a theoretical background and a framework of methodologies for
Ph.D. research in design.
MSc. COURES ID701 Design Research Issues
40. This is an advanced lecture course to study various research methods which
form the fundamentals of design research. Students are expected to learn
systematic understanding of research methods and research process, which
will lead them to conduct students' master or doctoral research.
MSc. COURES ID502 Research Methodology
41. Nowadays, value criteria and evaluation criteria of customers' behavior is
more focused on emotion than reason. This course deals with analysis of
emotional factors of human and transformation of them into design
languages to develop researchers' capabilities of conducting emotional
design process. Students will study emotional engineering, cognitive
science, psychology, and other relevant fields with a new solving
methodology of design problems.
MSc. COURES ID606Theory of Emotional Design
42. This course is designed to study the interactivity of multi-modalities (visual,
sound, olfactory, and tactile), and to experience creative interaction design.
Emphasis is given to experience tangible interface design with the state-of-
the-art of interactive technology.
MSc. COURES ID506 Media Interaction Design
43. While industrial design at functional level remains a core activity, the expanded role
requires the design leader of a broad, holistic view of the world. If the traditional
designer needed to concentrate on the problems at hand, the design leader of today and
tomorrow needs an eye to see the context in which the problems are formed. The
contemporary designer needs the ability to understand the socio-cultural context of
design, while the design leader needs to understand the eco-political context of design,
as well. The students will attempt to identify and discuss the eco-political issues in design
process and apply them to proposing effective design solutions.
MSc. COURES ID601 Design Project III
44. This course is an introduction to theories and practical knowledge on design management.
This course aims to understand the fundamentals of design management: Shifting milieu of
design business; nature of design management and design manager; design management
process; and others. This course also focuses on resources for composing design
organizations; problem solving methods and decision making issues required for effective
management of design process; the practical knowledge of running and managing the
corporate design group and / or design consulting firm.
MSc. COURES ID607 Design Management
46. PEOPLE Faculty
CHUNG, Kyung-Won, Ph.D.
Seoul National Univ. BFA ‘75, MFA ’80
Syracuse Univ. MID ‘82
Manchester Met. Univ. PhD. ‘89
Presidential Merit, Korean Government ‘99
Silver Tower Medal, Korean Government ‘03
President & CEO
Korea Institute of Design Promotion (KIDP) ‘00-’03
Chief Design Officer (Deputy Mayor)
Seoul Metropolitan Government ‘09-’11
Design Management Lab.
47. LAB RESEARCH Design Management Lab.
National Design Promotion Strategy
01
To develop a role model of design promotion
and its strategies for the sustainable growth
of national competitiveness
48. LAB RESEARCH Design Management Lab.
Corporate Design Management Strategy
02
To research and develop design management syste
m and its strategies for various corporations.
49. LAB RESEARCH Design Management Lab.
03
Design Strategy, Policy , Design Competitivenes
s& other key issues in design management
51. KIM Myung-Suk, Ph.D.
Product and Environmental System Design Lab
Osaka University, Dr. Eng. ‘85
Ex. President of KSDS
Presidential Award
PEOPLE Faculty
52. LAB RESEARCH PES Product & Environmental System Design Lab.
1 2
3
1. Developing future idea for Mega-city
and Boomer generation (2008)
2. Research on standardization of security
product planning and design(2009-2010)
3. Developing an advanced design for the
Health Booster(2009)
Standardization of
Security ProductsMegacity & Boomer
Developing Future Idea for
54. PEOPLE Faculty
LEE, Kun-Pyo
Human-Centered Interaction Design Lab.
IIT. MS. ‘85
Univ. of Tsukuba PhD. ‘03
Secretary General, IASDR
Grand Prize, Osaka Int. Comp.
Vice President of LG Electronics (now)
55. •Software for visual processing and organizing eye movement data
•handling many eye tracking data at once without statistical analysis
Radius option: 25
Selection: ‘service logo’,
‘manufacturer logo’
Eyegaze Analysis
Comparative Analysis
‘Heatmap’ Analysis
‘SelectedArea’Analysis
LAB RESEARCH Human-Centered Interaction Design Lab
56. Clarifying for Web 2.0 based
system model for Social
Network Service
Suggesting new model for
working on participatory
design approach
Outlook of Mobile SNS
Scenarios with electronic
appliances and devices.
•Understanding user for derivation of user needs
•Structuralizing user requirements and finding solutions for innovative design products and services.
User Research for Suggesting Future Scenarios
LAB RESEARCH Human-Centered Interaction Design Lab
58. PEOPLE Faculty
NAM, Tek-Jin
Co.design and Inter.action Design Research Lab.
Brunel University PhD ‘01
The 1st Graduate of idKAIST
Executive Director of KSDS
59. LAB RESEARCH Co-design: Interaction Lab
1. Designers’ prototyping tools for interactive product and system design
e.g. MIDAS Solutions, EventHurdle, STCTools
60. 2. Augmented Design (Design Activity & Artifacts)
LAB RESEARCH Co-design: Interaction Lab
Tele-Presence-Scope
AR Post for Immersive
Tour Experience.
61. 3. Design by Tangible Stories
A design method for more playful and meaningful interactive products
(MusicScope, Talkative Cushion, Time Door)
LAB RESEARCH Co-design: Interaction Lab
63. Crystal Zoetrope (exhibited at SIGGRAPH
2009 Emerging Technologies)
Digital Decal (exhibited at SIGGRAPH 2009
Emerging Technologies)
Shade Pixel (SIGGRAPH 2008 Posters )
Augmented Foam (ISMAR 2005)
LAB RESEARCH Design Media Lab.
64. Molebot (exhibited at SIGGRAPH 2011 Emerging Technologies)
LAB RESEARCH Design Media Lab.
65. PEOPLE Faculty
BAE, Sangmin
ID+IM Design Lab
MFA, Parsons School of Design
Prof, Parsons School of Design
IDSA Merit Award Winner
Gold award, Taiwan International Competition
67. 2nd product CROSSCUBE 2007 3rd product LOVEPOT 2008 4th product HEARTEA 2009
The heartea is an interactive tumbler which shows us the
temperature inside lightening bulged part of the tumbler.
Touched by users, it shows three different colors which
represent the temperature.
The Lovepot is a sustainable humidifier which is no bacteria,
non-electric, eco-friendly and an aroma releaser. It uses natural
evaporation instead of electricity. When absorbing water from
a pot, a tissue ball maximize evaporation for humidifying.
The Crosscube is a foldable MP3 Player which changes its
shape from a cross to a cube. It has symbolic meanings; the
cross means sharing with neighbors, helping poor children,
and blessing of needy people.
: Charity product series
project
LAB RESEARCH
68. NANUM Consumers World Vision Needy children
: Charity product series
project
Charitable product donator NPO, profit distributor beneficiaries
US $ 1.7M Donation in 2010
LAB RESEARCH
69. 2015-01-29 69
PEOPLE Faculty
NAM, Ki-Young
Design IS Lab
Manchester Met Univ. - Ph.D.
Royal Society of Arts Award
Modulex Design Award
Central St. Martins - BA/MA
70. Design IS lab seeks ways to integrate multi-disciplinary elements
within design process strategically.
DESIGN MANAGEMENT IN CORPORATE ENVIRONMENT
Strategic Design Process
Bottom-Up Design Leadership as a Strategic Tool
2008 (DMI review)
The Chief Executive’s Influence on
Corporate Design Management Activities
2009 (Design Korea & DMI)
Corporate Design Management
LAB RESEARCH Design IS Integration + Strategy Lab.
Service Design
A Typology of Services for Managing Design Touchpoints
2011 (CADMC)
71. DESIGN STRATEGY & DESIGN INNOVATION
NPD strategy
New Product Development through Strategic Market Diversification
Strategic Differentiation For Mobile
Communication Device
Strategic Differentiation
LAB RESEARCH Design IS Integration + Strategy Lab
72. DESIGN STRATEGY & DESIGN INNOVATION
Design competitiveness
New Product Development through Strategic
Market Diversification, 2009 (The Design journal)
Design Evaluation Key elements in the management of design
promotion activity, 2009 (Design Korea & DMI)
Design Promotion Strategies
New Taxonomy of Design Promotion
2008, Beijing (D2B2)
LAB RESEARCH Design IS Integration + Strategy Lab
73. PEOPLE Faculty
LIM, Youn-Kyung
Creative Interaction Design Lab (CIxD Lab)
Ph.D. in Design
Illinois Institute of Tech.
Previously a professor at the School of
Informatics at Indiana University
74. Interactivity Attributes for a New Way of Designing Interactivity
DISCOVERY-DRIVEN PROTOTYPING FOR IT INNOVATION &
CREATIVE INTERACTION DESIGN
Prof. Youn-kyung LimDiscovery-driven Prototyping
Discovering the value and role of new technology to human life and
developing method for find hidden human needs of new technology.
Sponsored by
LAB RESEARCH Creative Interaction Design Lab
Developing frameworks, methods, tools for designing interactivity by
manipulating its intangible qualities as if they are tangible.
78. LAB RESEARCH Color and Emotion for Design Lab
emotion
human body
space
sustainability
design practice
research
color &
79. Having a strong competence in color research and cognitive psychology, since 2009, CED Lab has investigated
the emotional and cognitive quality related to lighting facilitated by LED. Recently, some physiological
(e.g. brain waves, autonomous nerve system indicators) and psychological reactions were found out.
Example:
Affective Lighting (client: LG Households & Health Care)
White- 26luxWhite-50lux red green blue yellow cyan purple
Purple tonecyan toneyellow toneblue tonegreen tonered toneWhite-225lux
LAB RESEARCH Color and Emotion for Design Lab
80. PEOPLE Faculty
BAE, Seok-Hyung
Design Technology Lab
Ph.D. IE KAIST (2002)
M.S. & B.S. ME KAIST (‘96 & ‘94)
U of Toronto (2007-2010)
DaimlerChrysler (2004-2007)
Gifu U (2002-2004)
