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Content Marketing for Colleges

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Jess Krywosa
Jess Krywosa
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Content Marketing for Colleges: Drive Search Results & Boost Admissions Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry
What to Expect ,[object Object],[object Object],[object Object],[object Object],[object Object]
Student Search Has Changed ,[object Object],[object Object],[object Object]
New Ways They Find Us ,[object Object],[object Object],[object Object]
How Do We Currently Get Found?
Traditional Methods (Push) ,[object Object],[object Object],[object Object],[object Object],[object Object]
New Methods = Content (Pull) ,[object Object],[object Object],[object Object]
“ Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience. The objective – driving profitable consumer action.” - Joe Pullizzi, Junta42
How Do We Create Great Content?
Know Our Audience* ,[object Object],[object Object],[object Object],[object Object]
Who Is the Audience? ,[object Object],[object Object],[object Object]
What Are They Looking for? ,[object Object],[object Object],[object Object]
How Do They Want It? ,[object Object],[object Object],[object Object]
They Have It! Now What? ,[object Object],[object Object],[object Object]
Great Content First… ,[object Object],[object Object],[object Object],[object Object]
Who Creates This? ,[object Object],[object Object],[object Object],[object Object]
What Should We Create? ,[object Object],[object Object],[object Object],[object Object]
Not Special Project Based ,[object Object],[object Object],[object Object]
Great Content Marketing Examples
 
 
 
 
 
How Do We use Great Content? ,[object Object],[object Object],[object Object],[object Object]
Getting Found
Organically ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get Linked ,[object Object],[object Object],[object Object],[object Object]
Provide Community ,[object Object],[object Object],[object Object]
Getting Found - Paid ,[object Object],[object Object],[object Object]
Do Something Different ,[object Object],[object Object],[object Object],[object Object]
After Being Found ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry

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Content Marketing for Colleges

  • 1. Content Marketing for Colleges: Drive Search Results & Boost Admissions Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry
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  • 5. How Do We Currently Get Found?
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  • 8. “ Content marketing is the marketing technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience. The objective – driving profitable consumer action.” - Joe Pullizzi, Junta42
  • 9. How Do We Create Great Content?
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  • 19. Great Content Marketing Examples
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  • 33. Questions? Jessica Krywosa Director of Web Communication, Suffolk University http://doteduguru.com/ http://krywosa.com http://twitter.com/jesskry