Tag Management is the latest craze in digital analytics implementations. It's supposed to change the way we deploy analytics/tracking capabilities and yet, success is not guaranteed.
In this presentation originally given at Superweek 2014 in Hungary, digital analytics expert Julien Coquet details where tag management systems (TMS) fail their end users. Julien also presents best practices on how to deploy of tags via a TMS.
About Julien Coquet: Julien is a digital analytics expert, consultant and evangelist. A veteran of digital performance measurement, Julien assists companies with their online analytics strategies by translating business requirements into measurable goals and key performance indicators into actionable reports - and more!